---
title: "Gel Crayons — $368K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/gel-crayons"
last_updated: "2026-08-10T09:25:51.701Z"
locale: en
meta:
description: "Niche score 48/100 · $368K/yr market · 604K searches/yr · $18.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $368K/yr market · 604K searches/yr · $18.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gel Crayons — $368K/yr Amazon US Niche (2026) - Flapen"
---
# **gel crayons**
**Skip it**
Soft demand (-19.4% this quarter) — this niche doesn't clear our bar today.
Market size 54Growth 15Conversion 42Competition 47Returns 96Price range 75Avg price 83Brand share 23Review moat 59Quality gap 35
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.02**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.35–$32.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,143.14**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$368K**
$368K/yr · 604K searches
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-19.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, gel crayons is a $368K/yr Amazon United States market (604K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Feb–Mar–Apr–Jun. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gel crayons market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$451K–$541K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 98%
**Open market**
**6%**
- JUPITEARTH40% - Jar Melo31% - Prudiut11% - Lebze6% - Shuttle Art4% - Mr. Pen3% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -19.4% search growth over the last 90 days.
23K18KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr, Jun · busiest ÷ quietest = 6.2×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/gel-crayons/trend)
## **Top gel crayons search terms**
- **silky crayons**277K/yr-23.4%3.3% conv. - **gel crayons**72K/yr-14.0%3.5% conv. - **jarmelo crayons**24K/yr+108.0%2.9% conv. - **twist joy washable crayons**13K/yr+20.3%4.3% conv. - **silk crayons**21K/yr-6.4%4.1% conv. - **jumbo silky crayons**13K/yr-8.7%4.3% conv. - **jar melo silky crayons**9K/yr+21.3%4.1% conv. - **gel crayons for kids**20K/yr-31.3%5.1% conv. - **jarmelo**8K/yr+80.7%1.0% conv. - **twistjoy washable crayons**7K/yr+14.9%4.2% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/gel-crayons/search-terms)
## **Top gel crayons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$18K10%$37K15%$55K20%$74K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jar Melo Jumbo Crayons for Toddlers 36 Colors TwistJoy Non Toxic Washable Crayon Easy to Hold Large Crayons Safe for Babies and Children Gift for Boys and Girls Back to School**Jar Melo**$32.44**4.6★696 rev](https://www.amazon.com/dp/B0FCM4FHST) [2**JUPITEARTH 36 Color Twist Crayons for Toddlers 1-3 and Kids 4-8 Non-Toxic Washable Crayons 2-4 Ultra-Silky Easy-Grip Art Supplies Ideal Coloring Gift for Boys and Girls**JUPITEARTH**$22.31**4.5★1,576 rev](https://www.amazon.com/dp/B0CSK9R6BM) [3**Jar Melo Jumbo Crayons for Toddlers 12 Colors TwistJoy Crayon Non Toxic Washable Easy to Hold Large Crayons Gift for Boys and Girls Back to School**Jar Melo**$18.05**4.6★696 rev](https://www.amazon.com/dp/B0FCLBLN6Y) [4**Prudiut 36 Color Silky Twistable Crayons for Artist Washable Art Supplies Multicultural Pastel Gel Crayons Easy Grip Coloring Gift**Prudiut**$17.85**4.6★148 rev](https://www.amazon.com/dp/B0FPF56HW3) [5**JUPITEARTH 12 Colors Twist Crayons for Toddlers 1-3 Non-Toxic Washable Crayons for Ages 4-8 with Storage Bucket Ultra-Silky and Easy to Hold Art Supplies Ideal Christmas Gift for Boys and Girls**JUPITEARTH**$12.25**4.4★641 rev](https://www.amazon.com/dp/B0DNSY5CMS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JUPITEARTH Silky Crayons for Toddlers 1-3 36 Colors Twist Crayons Non-Toxic Washable Easy-Grip Toddler Crayon Set for Ages 4-8 Easter Toddler Coloring Gift for Boys & Girls Bear-Design**JUPITEARTH**$22.23**61 rev5mo ago](https://www.amazon.com/dp/B0GJ5WBY7B) [**Prudiut 18 Color Silky Twistable Crayons for Young Artists Washable Art Supplies Multicultural Pastel Gel Crayons Easy Grip Coloring Gift**Prudiut**$11.23**148 rev7mo ago](https://www.amazon.com/dp/B0G4W5123M) [**Prudiut 48 Color Silky Twistable Crayons Washable Art Supplies Multicultural Pastel Gel Crayons Easy Grip Coloring Gift**Prudiut**$22.91**148 rev7mo ago](https://www.amazon.com/dp/B0G4W3NHYL) [**Prudiut 36 Color Silky Twistable Crayons for Artist Washable Art Supplies Multicultural Pastel Gel Crayons Easy Grip Coloring Gift**Prudiut**$17.85**148 rev10mo ago](https://www.amazon.com/dp/B0FPF56HW3) [**SYNCFUN 24 Pcs Twistable Silky Crayons Washable Crayons for Paper Easy to Hold & Quick-Drying Art Supplies Non-Toxic Mess Free Birthday Valentine Easter Gifts for Kids Ages 3 and Up**SYNCFUN**$17.55**190 rev10mo ago](https://www.amazon.com/dp/B0FMKGGZ99)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pagather Silky Twistable Crayons 12 Colors Washable Crayons for Toddlers 1-3 and Kids Age 2-8 Smooth Coloring DIY Stackable Gift for Classroom Art Crafts and Creative Projects**Pagather**$9.35**4.6★**▲ 236%**](https://www.amazon.com/dp/B0GVSGHP8P) [**JUPITEARTH Silky Crayons for Toddlers 1-3 36 Colors Twist Crayons Non-Toxic Washable Easy-Grip Toddler Crayon Set for Ages 4-8 Easter Toddler Coloring Gift for Boys & Girls Bear-Design**JUPITEARTH**$22.23**4.5★**▲ 182%**](https://www.amazon.com/dp/B0GJ5WBY7B) [**Prudiut 18 Color Silky Twistable Crayons for Young Artists Washable Art Supplies Multicultural Pastel Gel Crayons Easy Grip Coloring Gift**Prudiut**$11.23**4.6★**▲ 114%**](https://www.amazon.com/dp/B0G4W5123M) [**Prudiut 48 Color Silky Twistable Crayons Washable Art Supplies Multicultural Pastel Gel Crayons Easy Grip Coloring Gift**Prudiut**$22.91**4.6★**▲ 92%**](https://www.amazon.com/dp/B0G4W3NHYL) [**Jar Melo Jumbo Crayons for Toddlers 36 Colors TwistJoy Non Toxic Washable Crayon Easy to Hold Large Crayons Safe for Babies and Children Gift for Boys and Girls Back to School**Jar Melo**$32.44**4.6★**▲ 82%**](https://www.amazon.com/dp/B0FCM4FHST)
**~~View all trending →~~**
## **What buyers say about gel crayons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**36%
*“Colors are beautiful”*
**Soft Feel**10%
*“Smooth & Silky”*
**Ease Of Use**8%
*“Ease of Use”*
**Quality-Overall**6%
*“Excellent product”*
**Ease Of Cleaning**6%
*“Easy to wash off”*
**Fun/Entertainment Experience**5%
*“Fun set”*
**Durability**3%
*“They are durable”*
**Drawing Experience**2%
*“My toddler and I love drawing with these”*
**Pen/Pencil Quality**2%
*“Terrific crayons”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Ease Of Cleaning**9%
*“The make a huge mess”*
**Color**9%
*“They color very dark”*
**Durability**7%
*“break off easily”*
**Stain Resistance**6%
*“Messy and stains”*
**Smudge Resistance**5%
*“They smear on the paper”*
**Moist/Dry**3%
*“They all dried up”*
**Paper Quality**3%
*“Cheaply made, they crack easily and leave chunks of crayon on the paper when my toddler colors”*
**Drying Time**3%
*“They also take time to dry”*
**Hard Feel**2%
*“they turned hard”*
**Strength**2%
*“Breaks so easily”*
### **Top return reasons **
**Advertised Vs Actual Product**13%
**Color**9%
**Value For Money**9%
**Ease Of Cleaning**8%
**Defective Material/Parts**8%
**Stain Resistance**7%
**Size-Overall**5%
**Product Condition**5%
**Quality-Overall**4%
**Functionality-Overall**4%
## **Common questions**
- **Is gel crayons profitable to sell on Amazon United States?**
- The niche generates $368K/yr across 22 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the gel crayons niche?**
- 10 brands and 15 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in gel crayons?**
- Top complaints mined from reviews: Ease Of Cleaning, Color, Durability. The return rate is 0.8%.
- **When does demand for gel crayons peak?**
- Demand peaks in Feb–Mar–Apr–Jun; the busiest month runs 6.2× the quietest.
- **What does it cost to enter the gel crayons niche?**
- Listings span $9.35–$32.44; the average listing price is $18.02 (sweet spot $15–$100). The average incumbent carries 1,143 reviews — the moat a new listing must climb.
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