---
title: "Fusible Batting for Quilting — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/fusible-batting-for-quilting"
last_updated: "2026-08-06T04:28:21.799Z"
locale: en
meta:
  description: "Niche score 32/100 · $61K/yr market · 37K searches/yr · $52.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 32/100 · $61K/yr market · 37K searches/yr · $52.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Fusible Batting for Quilting — $61K/yr Amazon US Niche (2026) - Flapen"
---

# **fusible batting for quilting**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 15Growth 19Conversion 40Competition 10Returns 95Price range 38Avg price 92Brand share 0Review moat 66Quality gap 19

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$52.34**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****862.88**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$16.68–$233.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-12.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$61K**

$61K/yr · 37K searches

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

According to Flapen's Amazon United States niche tracking, fusible batting for quilting is a $61K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 32/100.

Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **fusible batting for quilting market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**2K–2K**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**$79K–$105K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**3.2%**</dd>

<dt>**Avg BSR**</dt><dd>**#176**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**88%**</dd>

<dt>**Sponsored**</dt><dd>**88%**</dd>

<dt>**Out of stock**</dt><dd>**5.3%**</dd>

<dt>**Avg brand age**</dt><dd>**65 months**</dd>

<dt>**Avg seller age**</dt><dd>**174 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**2 **▼falling

**Sellers**

**31**

**Top-5 brand share**

**100%**

Top 20: 100%

**Top-5 click share**

**87%**

Top 20: 100%

**Open market**

**0%**

- Hobbs82% - Fairfield18%

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.

1K600Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/fusible-batting-for-quilting/trend)

## **Top fusible batting for quilting search terms**

- **80/20 batting for quilting**14K/yr-18.1%2.1% conv. - **hobbs 80/20 quilt batting**13K/yr-19.0%2.4% conv. - **quilt batting 80/20**6K/yr+17.3%2.9% conv. - **hobbs batting**4K/yr-1.3%1.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/fusible-batting-for-quilting/search-terms)

## **Top fusible batting for quilting products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$9K30%$18K45%$27K60%$36K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Hobbs Heirloom 80/20 Fusible Cotton Blend Quilt Batting 90 in x 108 in Queen Size](https://m.media-amazon.com/images/I/411ltWL2WCL.jpg)**Hobbs Heirloom 80/20 Fusible Cotton Blend Quilt Batting 90 in x 108 in Queen Size**Hobbs**$35.56**4.6★759 rev](https://www.amazon.com/dp/B00BMLEEW6) [2![Hobbs Batting Heirloom 80%/20% Cotton/Poly Queen Size: 90 x 108 Quilt Batting](https://m.media-amazon.com/images/I/510Kcf8ClCL.jpg)**Hobbs Batting Heirloom 80%/20% Cotton/Poly Queen Size: 90 x 108 Quilt Batting**Hobbs**$32.28**4.8★983 rev](https://www.amazon.com/dp/B0063FZWPY) [3![Fairfield Quilters 80/20 Quilt Batting Premium Cotton and Polyester Quilters Batting Ideal for Clothing Crafts Wall Hangings and Quilts Quilting Supplies Medium 72 x 90](https://m.media-amazon.com/images/I/313DRdoeUrL.jpg)**Fairfield Quilters 80/20 Quilt Batting Premium Cotton and Polyester Quilters Batting Ideal for Clothing Crafts Wall Hangings and Quilts Quilting Supplies Medium 72 x 90**Fairfield**$19.74**4.7★1,021 rev](https://www.amazon.com/dp/B07B4Y7ZY9) [4![Fairfield Quilters 80/20 Quilt Batting Premium Cotton and Polyester Batting for Quilting Ideal for Clothing Crafts Wall Hangings and Quilts Quilting Supplies 90 x 108](https://m.media-amazon.com/images/I/31cNyF6MB5L.jpg)**Fairfield Quilters 80/20 Quilt Batting Premium Cotton and Polyester Batting for Quilting Ideal for Clothing Crafts Wall Hangings and Quilts Quilting Supplies 90 x 108**Fairfield**$24.93**4.7★1,021 rev](https://www.amazon.com/dp/B07B4YC9SJ) [5![Hobbs HL81 Heirloom Full Size 80% Cotton Batting Pack of 1 81in x 96in White](https://m.media-amazon.com/images/I/51IPiyIjXXL.jpg)**Hobbs HL81 Heirloom Full Size 80% Cotton Batting Pack of 1 81in x 96in White**Hobbs**$32.09**4.7★926 rev](https://www.amazon.com/dp/B007D180Z6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Fairfield Quilters 80/20 Quilt Batting Premium Cotton and Polyester Quilters Batting Ideal for Clothing Crafts Wall Hangings and Quilts Quilting Supplies Medium 72 x 90](https://m.media-amazon.com/images/I/313DRdoeUrL.jpg)**Fairfield Quilters 80/20 Quilt Batting Premium Cotton and Polyester Quilters Batting Ideal for Clothing Crafts Wall Hangings and Quilts Quilting Supplies Medium 72 x 90**Fairfield**$19.74**1,021 rev7y ago](https://www.amazon.com/dp/B07B4Y7ZY9) [![Fairfield Quilters 80/20 Quilt Batting Premium Cotton and Polyester Batting for Quilting Ideal for Clothing Crafts Wall Hangings and Quilts Quilting Supplies 90 x 108](https://m.media-amazon.com/images/I/31cNyF6MB5L.jpg)**Fairfield Quilters 80/20 Quilt Batting Premium Cotton and Polyester Batting for Quilting Ideal for Clothing Crafts Wall Hangings and Quilts Quilting Supplies 90 x 108**Fairfield**$24.93**1,021 rev8y ago](https://www.amazon.com/dp/B07B4YC9SJ) [![Heirloom 80/20 Cotton 120in x30yd](https://m.media-amazon.com/images/I/31UPnDeh19L.jpg)**Heirloom 80/20 Cotton 120in x30yd**Hobbs**$233.95**926 rev10y ago](https://www.amazon.com/dp/B00U54OY12) [![Hobbs Heirloom 80/20 Fusible Cotton Blend Quilt Batting 90 in x 108 in Queen Size](https://m.media-amazon.com/images/I/411ltWL2WCL.jpg)**Hobbs Heirloom 80/20 Fusible Cotton Blend Quilt Batting 90 in x 108 in Queen Size**Hobbs**$35.56**759 rev12y ago](https://www.amazon.com/dp/B00BMLEEW6) [![Hobbs HL72 Batting Heirloom Premium Cotton Blend 72 x 90](https://m.media-amazon.com/images/I/31nyDA54Q2L.jpg)**Hobbs HL72 Batting Heirloom Premium Cotton Blend 72 x 90**Hobbs**$23.53**926 rev12y ago](https://www.amazon.com/dp/B00BMLI1HU)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Hobbs Heirloom 80/20 Fusible Cotton Blend Quilt Batting 90 in x 108 in Queen Size](https://m.media-amazon.com/images/I/411ltWL2WCL.jpg)**Hobbs Heirloom 80/20 Fusible Cotton Blend Quilt Batting 90 in x 108 in Queen Size**Hobbs**$35.56**4.6★**▲ 75%**](https://www.amazon.com/dp/B00BMLEEW6) [![Heirloom 80/20 Cotton 120in x30yd](https://m.media-amazon.com/images/I/31UPnDeh19L.jpg)**Heirloom 80/20 Cotton 120in x30yd**Hobbs**$233.95**4.7★**▲ 19%**](https://www.amazon.com/dp/B00U54OY12) [![Fairfield Quilters 80/20 Quilt Batting Premium Cotton and Polyester Quilters Batting Ideal for Clothing Crafts Wall Hangings and Quilts Quilting Supplies Medium 72 x 90](https://m.media-amazon.com/images/I/313DRdoeUrL.jpg)**Fairfield Quilters 80/20 Quilt Batting Premium Cotton and Polyester Quilters Batting Ideal for Clothing Crafts Wall Hangings and Quilts Quilting Supplies Medium 72 x 90**Fairfield**$19.74**4.7★**▲ 15%**](https://www.amazon.com/dp/B07B4Y7ZY9) [![Hobbs HL81 Heirloom Full Size 80% Cotton Batting Pack of 1 81in x 96in White](https://m.media-amazon.com/images/I/51IPiyIjXXL.jpg)**Hobbs HL81 Heirloom Full Size 80% Cotton Batting Pack of 1 81in x 96in White**Hobbs**$32.09**4.7★**▼ 24%**](https://www.amazon.com/dp/B007D180Z6) [![Fairfield Quilters 80/20 Quilt Batting Premium Cotton and Polyester Batting for Quilting Ideal for Clothing Crafts Wall Hangings and Quilts Quilting Supplies 90 x 108](https://m.media-amazon.com/images/I/31cNyF6MB5L.jpg)**Fairfield Quilters 80/20 Quilt Batting Premium Cotton and Polyester Batting for Quilting Ideal for Clothing Crafts Wall Hangings and Quilts Quilting Supplies 90 x 108**Fairfield**$24.93**4.7★**▼ 33%**](https://www.amazon.com/dp/B07B4YC9SJ)

**~~View all trending →~~**

## **What buyers say about fusible batting for quilting**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**23%

*“Great product and does an excellent job being filler for a quilt”*

**Value For Money**18%

*“is cost effective”*

**Stitch/Finish/Polish**13%

*“Make sewing easy with Hobbs feasible batting”*

**Functionality-Overall**10%

*“Its fuse able”*

**Upholstery/Fabric Quality**10%

*“Loved it and have used it for quilting”*

**Size-Overall**10%

*“You can order in any size you need”*

**Ease Of Use**5%

*“its so much easier to use this”*

**Warmth**5%

*“Warmth”*

### **What buyers complain about **

**Quality-Overall**25%

*“Poor quality”*

**Value For Money**25%

*“Price too high”*

**Adhesion/Stickiness**13%

*“I think if it doesnt adhere”*

**Stain Resistance**13%

*“Just opened this up for a twin sized quilt and found that it had been cut improperly and was stained”*

**Thickness**13%

*“Product is very thin”*

### **Top return reasons **

**Advertised Vs Actual Product**21%

**Value For Money**16%

**Size-Overall**15%

**Color**13%

**Thickness**9%

**Thin**8%

**Material Quality**7%

**Ease Of Use**2%

**Shape/Style**2%

**Functionality-Overall**2%

## **Common questions**

<dl>

<dt>**Is fusible batting for quilting profitable to sell on Amazon United States?**</dt><dd>The niche generates $61K/yr across 8 tracked products. 90-day search growth is -12.0%. Flapen's verdict: Skip it (32/100).</dd>

<dt>**How competitive is the fusible batting for quilting niche?**</dt><dd>2 brands and 31 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.</dd>

<dt>**What do buyers complain about in fusible batting for quilting?**</dt><dd>Top complaints mined from reviews: Quality-Overall, Value For Money, Adhesion/Stickiness. The return rate is 0.9%.</dd>

<dt>**When does demand for fusible batting for quilting peak?**</dt><dd>Demand peaks in Nov; the busiest month runs 1.6× the quietest.</dd>

<dt>**What does it cost to enter the fusible batting for quilting niche?**</dt><dd>Listings span $16.68–$233.95; the average listing price is $52.34 (sweet spot $15–$100). The average incumbent carries 863 reviews — the moat a new listing must climb.</dd>

</dl>

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