---
title: "Freshie Molds — $136K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/freshie-molds"
last_updated: "2026-08-09T22:02:45.479Z"
locale: en
meta:
description: "Niche score 48/100 · $136K/yr market · 770K searches/yr · $11.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $136K/yr market · 770K searches/yr · $11.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Freshie Molds — $136K/yr Amazon US Niche (2026) - Flapen"
---
# **freshie molds**
**Skip it**
Weak search conversion (1.5%) — this niche doesn't clear our bar today.
Market size 30Growth 26Conversion 19Competition 94Returns 85Price range 70Avg price 47Brand share 32Review moat 73Quality gap 23
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****580.76**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.94–$38.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$11.67**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$136K**
$136K/yr · 770K searches
**Growth**
**Okay****+0.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, freshie molds is a $136K/yr Amazon United States market (770K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **freshie molds market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **$233K–$292K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#468**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**86%**
Top 20: 98%
**Top-5 click share**
**21%**
Top 20: 51%
**Open market**
**12%**
- MUBYOK72% - Fuehbur5% - Trunple3% - Weico3% - Jetmore3% - CHANGTIKEJI3% - Open — no brand owns it (19 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.
20K15KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/freshie-molds/trend)
## **Top freshie molds search terms**
- **freshie molds**247K/yr-0.2%1.2% conv. - **freshie supplies**120K/yr+0.6%1.9% conv. - **car freshie molds**83K/yr+11.1%1.0% conv. - **car freshies supplies**58K/yr-17.4%1.5% conv. - **freshie starter kit**26K/yr+11.2%1.1% conv. - **freshie mold**32K/yr-4.5%1.1% conv. - **freshie bags**23K/yr+5.9%4.4% conv. - **freshie**24K/yr-1.5%0.5% conv. - **silicone molds for freshies**18K/yr+27.5%1.1% conv. - **car freshies molds**14K/yr+10.6%0.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/freshie-molds/search-terms)
## **Top freshie molds products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$5K6%$8K8%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MUBYOK M421 Car Freshie Supplies Starter Kit with 1LB Scented Aroma Beads 3 inch Circle Silicone Molds and CardStock(Make 9 Freshies)**MUBYOK**$38.87**4.6★232 rev](https://www.amazon.com/dp/B0CRHP6DTS) [2**(300 Design Optional) MUBYOK M533 12 Pcs Silicone Freshie Mold for Baking Aroma Beads Car Freshie Supplies**MUBYOK**$29.32**4.8★140 rev](https://www.amazon.com/dp/B0FDJHPTKP) [3**MUBYOK 300Pcs Roll Freshie Scent Care Instruction Sticker | 2.36 x 1.18 Car Freshie Warning Labels with Line to Write in Scent | Waterproof Thermal Printed Stickers for Small Business**MUBYOK**$12.81**4.9★85 rev](https://www.amazon.com/dp/B0FDGLFFHQ) [4**Trunple Smell Proof Bags & Resealable Foil Pouch Mylar Sample Bag Great for Party Favor Food Storage (Holographic Color) (50pcs-6x9 inch)**Trunple**$9.17**4.8★6,746 rev](https://www.amazon.com/dp/B0B1ZL421W) [5**(300 Design Optional) MUBYOK M510 12 Pcs Car Freshie Silicone Molds for Baking Aroma Beads Car Freshie Supplies**MUBYOK**$25.59**4.8★140 rev](https://www.amazon.com/dp/B0F5W686QF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**300+ Design Optional Fuehbur God Composed of Bows Freshie Mold Blessed Bow Silicone Mould in Good Meaning for Car Freshies Baking Aroma Beads - DIY Handmade Resin Mold**Fuehbur**$8.76**6 rev7mo ago](https://www.amazon.com/dp/B0G6DPTRRQ) [**MUBYOK M538 Scented Car Vent Freshie Supplies Starter Kit DIY 9 Car Air Fresheners with 250g Midnight Ice Aroma Beads 2 inch Circle Silicone Molds Vent Clip Glitter & CardStock**MUBYOK**$21.05**135 rev10mo ago](https://www.amazon.com/dp/B0FNMG86T4) [**(300 Design Optional) MUBYOK M533 12 Pcs Silicone Freshie Mold for Baking Aroma Beads Car Freshie Supplies**MUBYOK**$29.32**140 rev1y ago](https://www.amazon.com/dp/B0FDJHPTKP) [**MUBYOK 300Pcs Roll Freshie Scent Care Instruction Sticker | 2.36 x 1.18 Car Freshie Warning Labels with Line to Write in Scent | Waterproof Thermal Printed Stickers for Small Business**MUBYOK**$12.81**85 rev1y ago](https://www.amazon.com/dp/B0FDGLFFHQ) [**(300 Design Optional) MUBYOK M510 12 Pcs Car Freshie Silicone Molds for Baking Aroma Beads Car Freshie Supplies**MUBYOK**$25.59**140 rev1y ago](https://www.amazon.com/dp/B0F5W686QF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**(300 Design Optional) MUBYOK M533 12 Pcs Silicone Freshie Mold for Baking Aroma Beads Car Freshie Supplies**MUBYOK**$29.32**4.8★**▲ 220%**](https://www.amazon.com/dp/B0FDJHPTKP) [**300+ Design Optional Fuehbur God Composed of Bows Freshie Mold Blessed Bow Silicone Mould in Good Meaning for Car Freshies Baking Aroma Beads - DIY Handmade Resin Mold**Fuehbur**$8.76**3.9★**▲ 170%**](https://www.amazon.com/dp/B0G6DPTRRQ) [**MUBYOK M538 Scented Car Vent Freshie Supplies Starter Kit DIY 9 Car Air Fresheners with 250g Midnight Ice Aroma Beads 2 inch Circle Silicone Molds Vent Clip Glitter & CardStock**MUBYOK**$21.05**4.2★**▲ 60%**](https://www.amazon.com/dp/B0FNMG86T4) [**MUBYOK M450 3inch 100pcs Car Freshies Cardstock Cutouts Round for Circles Silicone Molds & Aroma Beads Accessories Supplies Funny Quote Positive Quotes Coffee Pink bow**MUBYOK**$10.77**4.7★**▲ 56%**](https://www.amazon.com/dp/B0D69RHDGS) [**(300 Design Optional) MUBYOK M471 3inch Circles with Holes 6 Cavity Silicone Freshie Mold for Baking Aroma Beads Car Freshie Supplies**MUBYOK**$9.27**4.5★**▲ 45%**](https://www.amazon.com/dp/B0DBLPXFDP)
**~~View all trending →~~**
## **What buyers say about freshie molds**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**17%
*“Colors are very bright”*
**Quality-Overall**16%
*“The bags are a great quality”*
**Value For Money**8%
*“Excellent Value”*
**Size-Overall**8%
*“Good size”*
**Smell**7%
*“Great scent”*
**Ease Of Use**6%
*“Easy to use”*
**Advertised Vs Actual Product**6%
*“Exactly as pictured”*
**Durability**4%
*“It is durable”*
**Paint Quality**3%
*“Paint quality itself is good”*
**Brightness/Shine/Glow**3%
*“The brightness is great”*
### **What buyers complain about **
**Size-Overall**27%
*“Wrong Size”*
**Smell**11%
*“it also smells so gross”*
**Color**9%
*“Colors are super watery”*
**Advertised Vs Actual Product**6%
*“slightly misleading pictures”*
**Quality-Overall**5%
*“Buy from small companies off Amazon to get too notch quality for same price or better”*
**Paint Quality**5%
*“Leaks paint everywhere”*
**Ease Of Use**3%
*“very hard to n open”*
**Thickness**3%
*“Needs thicker lines”*
**Value For Money**2%
*“Not worth it”*
**Leak-Proof**2%
*“The caps do not fit and bottles leak”*
### **Top return reasons **
**Size-Overall**74%
**Advertised Vs Actual Product**5%
**Color**4%
**Value For Money**3%
**Functionality-Overall**2%
**Thin**2%
**Smell**2%
**Thickness**1%
**Material Quality**1%
**Quality-Overall**1%
## **Common questions**
- **Is freshie molds profitable to sell on Amazon United States?**
- The niche generates $136K/yr across 91 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the freshie molds niche?**
- 25 brands and 29 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in freshie molds?**
- Top complaints mined from reviews: Size-Overall, Smell, Color. The return rate is 1.5%.
- **When does demand for freshie molds peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the freshie molds niche?**
- Listings span $4.94–$38.87; the average listing price is $11.67 (sweet spot $15–$100). The average incumbent carries 581 reviews — the moat a new listing must climb.
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