---
title: "Trend — frankincense - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/frankincense/trend"
last_updated: "2026-07-21T09:59:45.440Z"
locale: en
meta:
  description: "frankincense shows a $3.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "frankincense shows a $3.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — frankincense - Flapen"
---

# **frankincense**

**Worth a look**

Shows a $3.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 16Conversion 82Competition 59Returns 96Price range 74Avg price 62Brand share 78Review moat 24Quality gap 42

**Market size**

**Incredible****$3.0M**

$3.0M/yr · 2.5M searches

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$5.06–$43.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.46**

avg listing price — sweet spot $15–$100

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,217.77**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-17.6%**

90-day search growth — must beat 0% to launch