---
title: "Foam Wreath — $79K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/foam-wreath"
last_updated: "2026-08-09T21:53:47.117Z"
locale: en
meta:
description: "Niche score 53/100 · $79K/yr market · 206K searches/yr · $19.09 avg price. Soft demand (-15.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $79K/yr market · 206K searches/yr · $19.09 avg price. Soft demand (-15.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Foam Wreath — $79K/yr Amazon US Niche (2026) - Flapen"
---
# **foam wreath**
**Worth a look**
Shows no brand lock-in (top 5 brands take 42% of clicks), but soft demand (-15.8% this quarter) keeps it on the watch list.
Market size 20Growth 17Conversion 25Competition 88Returns 23Price range 77Avg price 85Brand share 93Review moat 90Quality gap 75
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****204.2**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Avg price**
**Great****$19.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.96–$42.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****5.7%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$79K**
$79K/yr · 206K searches
**Growth**
**Bad****-15.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, foam wreath is a $79K/yr Amazon United States market (206K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foam wreath market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$95K–$115K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#573**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **86%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**43 **▲rising
**Sellers**
**72**
**Top-5 brand share**
**42%**
Top 20: 87%
**Top-5 click share**
**27%**
Top 20: 69%
**Open market**
**52%**
- FloraCraft14% - MAHIONG8% - FFchuanhe7% - RLECS7% - Lyellfe6% - sunnates6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.
8K6KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/foam-wreath/trend)
## **Top foam wreath search terms**
- **foam wreath**28K/yr-18.3%2.5% conv. - **floral foam ring**15K/yr+20.3%1.6% conv. - **foam ring**16K/yr+6.5%1.5% conv. - **foam wreath form**27K/yr-27.2%2.6% conv. - **styrofoam wreath**19K/yr-10.9%2.1% conv. - **foam rings**10K/yr-6.9%1.8% conv. - **styrofoam wreath form**15K/yr-21.4%2.6% conv. - **floral foam wreath**6K/yr+3.9%1.7% conv. - **styrofoam ring**7K/yr-23.9%2.6% conv. - **foam wreath ring**6K/yr+107.2%2.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/foam-wreath/search-terms)
## **Top foam wreath products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lyellfe 10 Pieces Foam Wreath Forms 7.7 Inch Craft Foam Circles Round Polystyrene Rings Craft Foam Wreath Circles for DIY Christmas Holiday Home Decor**Lyellfe**$23.54**4.4★120 rev](https://www.amazon.com/dp/B09NXP29WL) [2**FloraCraft Extruded CraftFM Wreath 1.5 Inch x 7.8 Inch White**FloraCraft**$9.03**4.5★1,140 rev](https://www.amazon.com/dp/B00NIQDRR6) [3**RLECS 4pcs 6.7 Inch Foam Wreath Forms for Crafts White Circles for Christmas Decorations Wreath Shaped Foam Ring**RLECS**$11.76**4.6★20 rev](https://www.amazon.com/dp/B0C65FG2ZF) [4**sunnates 6PCS Foam Wreath Form Circle Styrofoam Wreath 4-inch Wreath Forms for DIY Handicraft Projects Party Decorations Christmas and New Year Decorations White Foam Rings for Home Decoration**sunnates**$9.64**5.0★6 rev](https://www.amazon.com/dp/B0G19S4H3C) [5**Crafare 11.8 Inch Foam Wreath Forms 4 Pack Round Foam Rings for Crafts Making DIY Projects Christmas Holiday Holiday Decorations**Crafare**$22.70**4.8★120 rev](https://www.amazon.com/dp/B08JPVKCW6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**sunnates 6PCS Foam Wreath Form Circle Styrofoam Wreath 4-inch Wreath Forms for DIY Handicraft Projects Party Decorations Christmas and New Year Decorations White Foam Rings for Home Decoration**sunnates**$9.64**6 rev8mo ago](https://www.amazon.com/dp/B0G19S4H3C) [**Cabilock 11.8 Floral Foam Ring with Suction Cup Wet Floral Foam Wreath Form Holder for Wedding Car Flowers Round Flower Mud Base for Fresh & Artificial Arrangements Party Event Decor 1 Pack**Cabilock**$14.38**1 rev1y ago](https://www.amazon.com/dp/B0F9YTRR2M) [**ZOFORTY 8PCS Floral Foam Rings 6 Inch Round Floral Wet Foam Ring Flower Arrangement Kit for Florist Wedding Foam Decoration Green**ZOFORTY**$28.44**13 rev1y ago](https://www.amazon.com/dp/B0DZMXLHFT) [**3Pcs Floral Foam Rings 10 Inch Round Floral Wet Foam Ring Foam Ring Flower Arrangement Kit for Florist Wedding Foam Decoration Green**ZOFORTY**$25.29**24 rev1y ago](https://www.amazon.com/dp/B0DHY35QV2) [**LOYORTY 3PCS 8Inch Flower Foam Ring Green Floral Foam Blocks Floral Foam for Flower Arrangements Wet Flower Foam for Flower Arrangements for Wedding Birthdays Home**LOYORTY**$18.27**22 rev1y ago](https://www.amazon.com/dp/B0DHVHYF2Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cabilock 11.8 Floral Foam Ring with Suction Cup Wet Floral Foam Wreath Form Holder for Wedding Car Flowers Round Flower Mud Base for Fresh & Artificial Arrangements Party Event Decor 1 Pack**Cabilock**$14.38**5.0★**▲ 340%**](https://www.amazon.com/dp/B0F9YTRR2M) [**sunnates 6PCS Foam Wreath Form Circle Styrofoam Wreath 4-inch Wreath Forms for DIY Handicraft Projects Party Decorations Christmas and New Year Decorations White Foam Rings for Home Decoration**sunnates**$9.64**5.0★**▲ 238%**](https://www.amazon.com/dp/B0G19S4H3C) [**MAHIONG 8 Pack 8 Inch Craft Foam Wreath White Polystyrene Foam Circles Ring Round Foam Wreath Form for Crafts DIY Arts Floral Projects Home Wedding Decor**MAHIONG**$26.08**4.2★**▲ 103%**](https://www.amazon.com/dp/B0BWJNHFMY) [**Homeford Craft Foam Wreath 12-inch White**Homeford**$12.84**4.7★**▲ 98%**](https://www.amazon.com/dp/B0D54WJLJ2) [**ZOFORTY 8PCS Floral Foam Rings 6 Inch Round Floral Wet Foam Ring Flower Arrangement Kit for Florist Wedding Foam Decoration Green**ZOFORTY**$28.44**4.2★**▲ 92%**](https://www.amazon.com/dp/B0DZMXLHFT)
**~~View all trending →~~**
## **What buyers say about foam wreath**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“The foam itself is good quality”*
**Size-Overall**14%
*“Convenient size”*
**Advertised Vs Actual Product**13%
*“As described”*
**Ease Of Use**10%
*“Easy to use”*
**Value For Money**7%
*“Great price”*
**Strength**4%
*“Solid construction”*
**Efficiency**4%
*“Worked really well”*
**Durability**4%
*“won't fall apart”*
**Embellishment/Embroidery Quality**4%
*“Easy to secure any decoration, being flower pics, ribbon, ornaments, etc”*
**Design-Overall**3%
*“full design without feeling cramped”*
### **What buyers complain about **
**Size-Overall**26%
*“Wrong size sent”*
**Durability**13%
*“Not very durable”*
**Defective Material/Parts**12%
*“Broken pieces”*
**Quality-Overall**8%
*“They are cheaply made”*
**Shape/Style**8%
*“NOT OVAL”*
**Value For Money**6%
*“Im not as you can buy the exact same thing in the dollar tree for $1.25”*
**Adhesion/Stickiness**6%
*“glued not properly”*
**Moist/Dry**4%
*“Poor Hydration”*
**Paint Quality**2%
*“when I spray painted them they shrunk”*
**Advertised Vs Actual Product**2%
*“I ended up giving it a 4 star rating bc the 1 set of pictures was very misleading in my opinion”*
### **Top return reasons **
**Size-Overall**71%
**Defective Material/Parts**5%
**Value For Money**5%
**Advertised Vs Actual Product**4%
**Material Quality**2%
**Functionality-Overall**2%
**Shape/Style**1%
**Frame Quality**1%
**Quality-Overall**1%
**Thickness**1%
## **Common questions**
- **Is foam wreath profitable to sell on Amazon United States?**
- The niche generates $79K/yr across 69 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the foam wreath niche?**
- 43 brands and 72 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in foam wreath?**
- Top complaints mined from reviews: Size-Overall, Durability, Defective Material/Parts. The return rate is 5.7% — above our launch gate.
- **When does demand for foam wreath peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the foam wreath niche?**
- Listings span $6.96–$42.10; the average listing price is $19.09 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.
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