---
title: "Foam Sheets — $195K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/foam-sheets"
last_updated: "2026-08-09T19:26:04.157Z"
locale: en
meta:
description: "Niche score 42/100 · $195K/yr market · 435K searches/yr · $9.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $195K/yr market · 435K searches/yr · $9.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Foam Sheets — $195K/yr Amazon US Niche (2026) - Flapen"
---
# **foam sheets**
**Skip it**
Soft demand (-6.0% this quarter) — this niche doesn't clear our bar today.
Market size 39Growth 22Conversion 55Competition 56Returns 75Price range 26Avg price 31Brand share 42Review moat 44Quality gap 25
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,116.43**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$195K**
$195K/yr · 435K searches
**Avg price**
**Okay****$9.68**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.81–$18.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, foam sheets is a $195K/yr Amazon United States market (435K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foam sheets market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **$242K–$290K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 86%
**Open market**
**14%**
- MEARCOOH30% - OISAKLD15% - Do²ping14% - Horizon Group USA11% - Better Office Products10% - Nitelemn6% - Open — no brand owns it (9 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.
23K18KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/foam-sheets/trend)
## **Top foam sheets search terms**
- **foam sheets for crafts**113K/yr-10.5%5.3% conv. - **foam paper**63K/yr-9.3%6.3% conv. - **craft foam sheet**48K/yr-12.8%5.2% conv. - **foam paper for crafts**30K/yr-12.5%6.6% conv. - **thin foam sheets**24K/yr-4.8%1.7% conv. - **foam craft sheets**28K/yr-14.4%6.6% conv. - **fomi**19K/yr+40.9%1.1% conv. - **foami**22K/yr-6.6%1.6% conv. - **craft foam sheets**22K/yr+6.9%5.9% conv. - **foamy**12K/yr+23.8%1.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/foam-sheets/search-terms)
## **Top foam sheets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$16K12%$23K16%$31K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**104 Pack Foam Sheets Craft 8.5 x 5.5 x 0.07 inch Eva Color Foam Paper Set for Crafts Project Preschoolers Classroom Scrapbooking DIY Handcraft by MEARCOOH**MEARCOOH**$14.63**4.7★7,378 rev](https://www.amazon.com/dp/B0927HTJ6B) [2**OISAKLD 10 Pack EVA Color Foam 9x12 inch EVA Craft Foam 2mm EVA Foam Sheets for DIY Handcraft Crafts Project**OISAKLD**$6.41**4.6★290 rev](https://www.amazon.com/dp/B0BXKJ4CD3) [3**Horizon Group USA 30 Rainbow Colorful Foam Sheets 5X 8.5 Multipack Assorted Vibrant Colors Great for DIY Craft Projects Multicolor**Horizon Group USA**$6.82**4.6★2,930 rev](https://www.amazon.com/dp/B07FZPJ18V) [4**Better Office Products Foam Sheets 100 Pack EVA Craft Foam 5.5 x 8.5 Inch 2mm Thick 20 Assorted Colors Durable Foam Sheets for Arts Crafts DIY Projects School Supplies**Better Office Products**$14.03**4.7★2,415 rev](https://www.amazon.com/dp/B089DPDYKV) [5**Doping Foam Sheets Crafts 8.5x5.5 Inch 10 Colors Craft Foam Paper for Crafts Project Scrapbooking DIY Cosplay (10 Sheets)**Do²ping**$4.83**4.6★1,849 rev](https://www.amazon.com/dp/B0CNVRQB6C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MEARCOOH Foam Sheets Crafts 8.5x5.5 Inch for Crafts Project Scrapbooking DIY Cosplay Multicolor 12PCS**MEARCOOH**$5.45**701 rev3mo ago](https://www.amazon.com/dp/B0GLM6FJWJ) [**18 Sheets Foam Sheets 9 Colors Eva Foam Paper 5.5 x 8.5 Inch 2 mm Thick for Arts and Crafts School Project Scrapbooking DIY Cosplay**Opvixi**$5.39**68 rev1y ago](https://www.amazon.com/dp/B0F4MY266W) [**10 Pack Eva Foam Sheets Craft 8 x 12 inch (White)**Nitelemn**$6.91**71 rev1y ago](https://www.amazon.com/dp/B0F2SXJ6LS) [**Doping Blue Eva Foam Sheets roll 2mm eva Craft Foam 49x13.5 High Density 86kg/m3 for Cosplay**Do²ping**$8.70**430 rev1y ago](https://www.amazon.com/dp/B0DWX9Q8LD) [**36 Pack Glitter Foam Sheets Craft 8 x 12 inch 36 Colors**Nitelemn**$16.99**204 rev1y ago](https://www.amazon.com/dp/B0DNFFDKC9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MEARCOOH Foam Sheets Crafts 8.5x5.5 Inch for Crafts Project Scrapbooking DIY Cosplay Multicolor 12PCS**MEARCOOH**$5.45**4.7★**▲ 329%**](https://www.amazon.com/dp/B0GLM6FJWJ) [**MEARCOOH Foam Sheets Crafts 9x12 in 30Pack 15 Colors 2mm Eva Color Craft Foam Paper Set for Crafts Project Preschoolers Classroom Scrapbooking DIY Handcraft**MEARCOOH**$14.65**4.7★**▲ 181%**](https://www.amazon.com/dp/B0BFGR9NNC) [**MEARCOOH White Foam Sheets Crafts 30 Pack 9 x 12 Inch 2mm Thick. Premium Eva Foam Papers Set for Card Making Crafting DIY Project Stamp Classroom Scrapbooking**MEARCOOH**$14.64**4.7★**▲ 160%**](https://www.amazon.com/dp/B0993DFW63) [**Doping Blue Eva Foam Sheets roll 2mm eva Craft Foam 49x13.5 High Density 86kg/m3 for Cosplay**Do²ping**$8.70**4.5★**▲ 153%**](https://www.amazon.com/dp/B0DWX9Q8LD) [**10 Pack Eva Foam Sheets Craft 8 x 12 inch (White)**Nitelemn**$6.91**4.7★**▲ 95%**](https://www.amazon.com/dp/B0F2SXJ6LS)
**~~View all trending →~~**
## **What buyers say about foam sheets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“These sheets are good quality”*
**Color**13%
*“Colors are vibrant”*
**Advertised Vs Actual Product**9%
*“As described”*
**Foam**8%
*“Great foam mat”*
**Value For Money**5%
*“Worth the money”*
**Ease Of Use**5%
*“soft enough for little hands to handle easily”*
**Thickness**5%
*“These were thick enough to use glue”*
**Efficiency**3%
*“They work great best glass wrap”*
**Size-Overall**3%
*“Perfect size”*
**Paper Quality**2%
*“Better than Packing Paper”*
### **What buyers complain about **
**Thickness**21%
*“Way thinner”*
**Size-Overall**16%
*“Not the big size sheets”*
**Smell**6%
*“smells like chemicals”*
**Advertised Vs Actual Product**6%
*“the picture is quite deceiving”*
**Value For Money**4%
*“outrageous price for what you get”*
**Thin**4%
*“Very thin”*
**Quality-Overall**3%
*“Cheap”*
**Strength**3%
*“it becomes brittle”*
**Color**3%
*“The rest are super ugly colors”*
**Paper Quality**2%
*“These are less glitter paper”*
### **Top return reasons **
**Size-Overall**41%
**Thin**12%
**Thickness**8%
**Material Quality**8%
**Advertised Vs Actual Product**8%
**Value For Money**6%
**Adhesion/Stickiness**3%
**Color**3%
**Smell**2%
**Functionality-Overall**1%
## **Common questions**
- **Is foam sheets profitable to sell on Amazon United States?**
- The niche generates $195K/yr across 35 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Skip it (42/100).
- **How competitive is the foam sheets niche?**
- 15 brands and 19 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in foam sheets?**
- Top complaints mined from reviews: Thickness, Size-Overall, Smell. The return rate is 2.0%.
- **When does demand for foam sheets peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the foam sheets niche?**
- Listings span $4.81–$18.57; the average listing price is $9.68 (sweet spot $15–$100). The average incumbent carries 2,116 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)