---
title: "Foam Shapes — $65K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/foam-shapes"
last_updated: "2026-08-10T13:37:28.210Z"
locale: en
meta:
description: "Niche score 48/100 · $65K/yr market · 85K searches/yr · $9.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $65K/yr market · 85K searches/yr · $9.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Foam Shapes — $65K/yr Amazon US Niche (2026) - Flapen"
---
# **foam shapes**
**Skip it**
A small market ($65K/yr) — this niche doesn't clear our bar today.
Market size 16Growth 19Conversion 79Competition 54Returns 94Price range 36Avg price 30Brand share 71Review moat 79Quality gap 28
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****416.41**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$4.75–$20.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.64**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$65K**
$65K/yr · 85K searches
According to Flapen's Amazon United States niche tracking, foam shapes is a $65K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Sep. Verdict: Skip it — 48/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foam shapes market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$58K–$77K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#1,219**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**40**
**Top-5 brand share**
**63%**
Top 20: 98%
**Top-5 click share**
**53%**
Top 20: 92%
**Open market**
**33%**
- Horizon Group USA21% - Etyishe18% - Auteard12% - Pacon7% - SOUJOY5% - Charles Leonard4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/foam-shapes/trend)
## **Top foam shapes search terms**
- **foam shapes**39K/yr-11.6%5.1% conv. - **foam shapes for crafts**19K/yr-19.6%4.7% conv. - **foam shape stickers**12K/yr-2.7%9.2% conv. - **craft foam shapes**6K/yr-0.5%2.3% conv. - **foam shapes for kids crafts**6K/yr-30.1%6.0% conv. - **foam sticker shapes**3K/yr-16.9%9.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/foam-shapes/search-terms)
## **Top foam shapes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$10K20%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Horizon Group USA Assorted Self Adhesive Foam Shapes Multicolored**Horizon Group USA**$8.21**4.6★2,930 rev](https://www.amazon.com/dp/B07QB9MX8P) [2**1600Pcs Foam Stickers 8 Colors Foam Shape Stickers for Kids Crafts Self Adhesive Star Heart Circle Geometric Stickers for Preschool DIY Art Supplies Project Home Party Decorations 16 Sheets(Geometric)**Etyishe**$10.52**4.6★31 rev](https://www.amazon.com/dp/B0FGPFF6YX) [3**1620Pcs Foam Stickers Foam Shape Stickers Colorful Self Adhesive 8 Colors Heart Star Circle Sticker for DIY Crafts Foam Geometric Stickers for Scrapbooking Art Project Reward Home Party Decor**Auteard**$9.94**4.0★5 rev](https://www.amazon.com/dp/B0GGH9M9K4) [4**Wonderfoam Colors May Vary Shape Decorative Foam Shape Colors and Size Varies 0.5 lb Tub Pack of 3000**Pacon**$20.72**4.6★476 rev](https://www.amazon.com/dp/B001D8OJ8W) [5**1630Pcs Foam Shape Stickers Self Adhesive EVA Foam Stickers with Assorted Shapes and Colors Geometric Heart Star Foam Craft Stickers for Scrapbooking Card Making Party Home Decor Holiday Crafts**Etyishe**$9.96**4.5★25 rev](https://www.amazon.com/dp/B0GR91CB7P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**870Pcs Foam Stickers Colorful Foam Shapes Stickers with Star Moon Heart Self Adhesive Geometric Stickers for DIY Crafts Journaling Scrapbooking Arts Classroom Project Christmas Party Decor**Huimdery**$7.83**1 rev3mo ago](https://www.amazon.com/dp/B0GVH8TZ1M) [**750Pcs Foam Stickers Colorful Foam Shape Stickers Self Adhesive Star Heart Circle Geometric Stickers Foam Shapes for Crafts Preschool Art Project Greeting Card Scrapbooking Party Decor Teacher**Huimdery**$7.27**1 rev3mo ago](https://www.amazon.com/dp/B0GSW2543V) [**1630Pcs Foam Shape Stickers Self Adhesive EVA Foam Stickers with Assorted Shapes and Colors Geometric Heart Star Foam Craft Stickers for Scrapbooking Card Making Party Home Decor Holiday Crafts**Etyishe**$9.96**25 rev4mo ago](https://www.amazon.com/dp/B0GR91CB7P) [**600Pcs Foam Stickers Foam Shape Stickers for Crafts 6Colors Heart Star Self Adhesive Sticker for Classroom Project Geometric Sticker for Scrapbook School Project Christmas Decor(6 Bright Colors)**cometin**$7.66**4 rev4mo ago](https://www.amazon.com/dp/B0GR92LKYJ) [**1700Pcs Foam Stickers Foam Shape Stickers Heart Star Square Geometric Sticker for Crafts Self Adhesive Small Large Shape Sticker for Kids Reward Classroom Scrapbook Home Christmas Party Decor**Auteard**$10.72**0 rev5mo ago](https://www.amazon.com/dp/B0GH65KCT8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**870Pcs Foam Stickers Colorful Foam Shapes Stickers with Star Moon Heart Self Adhesive Geometric Stickers for DIY Crafts Journaling Scrapbooking Arts Classroom Project Christmas Party Decor**Huimdery**$7.83**5.0★**▲ 317%**](https://www.amazon.com/dp/B0GVH8TZ1M) [**600Pcs Foam Stickers Foam Shape Stickers for Crafts 6Colors Heart Star Self Adhesive Sticker for Classroom Project Geometric Sticker for Scrapbook School Project Christmas Decor(6 Bright Colors)**cometin**$7.66**5.0★**▲ 316%**](https://www.amazon.com/dp/B0GR92LKYJ) [**1630Pcs Foam Shape Stickers Self Adhesive EVA Foam Stickers with Assorted Shapes and Colors Geometric Heart Star Foam Craft Stickers for Scrapbooking Card Making Party Home Decor Holiday Crafts**Etyishe**$9.96**4.5★**▲ 316%**](https://www.amazon.com/dp/B0GR91CB7P) [**750Pcs Foam Stickers Colorful Foam Shape Stickers Self Adhesive Star Heart Circle Geometric Stickers Foam Shapes for Crafts Preschool Art Project Greeting Card Scrapbooking Party Decor Teacher**Huimdery**$7.27**5.0★**▲ 311%**](https://www.amazon.com/dp/B0GSW2543V) [**1700Pcs Foam Stickers Foam Shape Stickers Heart Star Square Geometric Sticker for Crafts Self Adhesive Small Large Shape Sticker for Kids Reward Classroom Scrapbook Home Christmas Party Decor**Auteard**$10.72**0.0★**▲ 298%**](https://www.amazon.com/dp/B0GH65KCT8)
**~~View all trending →~~**
## **What buyers say about foam shapes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**12%
*“Cute and colorful”*
**Adhesion/Stickiness**11%
*“They adhere well to the plastic eggs we used”*
**Fun/Entertainment Experience**11%
*“Theyre fun for kids and safe”*
**Ease Of Use**8%
*“Easy to use for little hands”*
**Design-Overall**7%
*“Great craft idea”*
**Quality-Overall**7%
*“That said, the pieces are well-made and perfectly sized for little hands”*
**Shape/Style**6%
*“had a good variety of shapes”*
**Creativity**5%
*“The variety of shapes and bright colors makes them easy to use for all kinds of creative projects, from simple art activities to homemade cards and decorations”*
**Value For Money**5%
*“good value”*
**Brightness/Shine/Glow**4%
*“sticks good and they are very bright and pretty”*
### **What buyers complain about **
**Smell**23%
*“Powerful odor”*
**Advertised Vs Actual Product**20%
*“This is false advertising”*
**Adhesion/Stickiness**14%
*“The stickers had a very strong and unpleasant odor”*
**Shape/Style**9%
*“Very few blue shapes”*
**Color**5%
*“Not an equal assortment of colors”*
**Value For Money**5%
*“Not worth it”*
**Display Colors**2%
*“Unfortunately, there is no brown at all and no pastels”*
**Ease Of Cleaning**1%
*“The only drawback are the backings that can be a bit of a mess to clean up”*
### **Top return reasons **
**Size-Overall**30%
**Shape/Style**13%
**Advertised Vs Actual Product**11%
**Value For Money**10%
**Adhesion/Stickiness**10%
**Brightness/Shine/Glow**6%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Smell**3%
**Ease Of Use**2%
## **Common questions**
- **Is foam shapes profitable to sell on Amazon United States?**
- The niche generates $65K/yr across 27 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the foam shapes niche?**
- 22 brands and 40 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in foam shapes?**
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Adhesion/Stickiness. The return rate is 1.0%.
- **When does demand for foam shapes peak?**
- Demand peaks in Sep; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the foam shapes niche?**
- Listings span $4.75–$20.72; the average listing price is $9.64 (sweet spot $15–$100). The average incumbent carries 416 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)