---
title: "Foam Hearts — $65K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/foam-hearts"
last_updated: "2026-08-09T19:28:22.162Z"
locale: en
meta:
description: "Niche score 45/100 · $65K/yr market · 118K searches/yr · $8.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $65K/yr market · 118K searches/yr · $8.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Foam Hearts — $65K/yr Amazon US Niche (2026) - Flapen"
---
# **foam hearts**
**Skip it**
Soft demand (-88.8% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 0Conversion 71Competition 68Returns 85Price range 35Avg price 23Brand share 66Review moat 92Quality gap 23
**Review moat**
**Great****166.89**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$3.77–$21.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.39**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$65K**
$65K/yr · 118K searches
**Growth**
**Bad****-88.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, foam hearts is a $65K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foam hearts market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$105K–$126K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#2,309**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **22.1%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**65%**
Top 20: 98%
**Top-5 click share**
**44%**
Top 20: 86%
**Open market**
**28%**
- mufanyu20% - Natonhi16% - Gift Boutique16% - MBJelir8% - AoneFun6% - XIANMU6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -88.8% search growth over the last 90 days.
23K18KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 19.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/foam-hearts/trend)
## **Top foam hearts search terms**
- **foam hearts**40K/yr-88.8%6.0% conv. - **foam heart stickers**24K/yr-89.2%10.2% conv. - **foam hearts for crafts**16K/yr-87.6%5.0% conv. - **heart foam stickers**13K/yr-87.1%9.0% conv. - **heart stickers foam**3K/yr-83.0%8.5% conv. - **large foam hearts**4K/yr-89.1%1.8% conv. - **foam hearts large**3K/yr-87.1%2.8% conv. - **foam heart stickers self adhesive**3K/yr-88.1%5.4% conv. - **foam hearts stickers**3K/yr-84.6%9.1% conv. - **valentines foam stickers**7K/yr-96.1%0.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/foam-hearts/search-terms)
## **Top foam hearts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**280 Pcs Foam Heart Stickers Self Adhesive Valentines Day Heart Stickers for DIY Scrapbooks Greeting Cards Arts Craft Supplies Wedding Birthday Holiday Party Decor**mufanyu**$6.04**4.4★21 rev](https://www.amazon.com/dp/B0G44KTZS6) [2**Natonhi 928 Pcs Valentines Heart Stickers 8 Colors & 3 Sizes Self Adhesive Matte Foam Heart Stickers for Kids Arts Crafts Supplies Valentines Day Decorations and Card Making**Natonhi**$7.96**4.6★15 rev](https://www.amazon.com/dp/B0G4W1WWTF) [3**Gift Boutique Glitter Foam Heart Stickers 360 Pack Self Adhesive Craft Shapes in 6 Colors 3 Sizes for DIY Cards Scrapbooks Classroom Decorations**Gift Boutique**$7.05**4.7★37 rev](https://www.amazon.com/dp/B0FG8NFDGN) [4**MBJelir EVA Foam Heart Shape DIY Craft Set for Valentine/Mothers Day Party Decorations 6 Colors(Pink Red Orange White PurpleRose-red)-6 inch 35PCS**MBJelir**$10.52**4.7★129 rev](https://www.amazon.com/dp/B08P1D7LBG) [5**Foam Hearts for Crafts 6 Foam Shapes for Crafts Foam Paper for Crafts Heart Shaped Paper for Valentine Crafts Valentines Day Crafts Heart Cardstock Valentine Day Decoration Valentine Heart (24 Pcs)**AoneFun**$9.94**4.8★56 rev](https://www.amazon.com/dp/B081MJPP7X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Natonhi 928 Pcs Valentines Heart Stickers 8 Colors & 3 Sizes Self Adhesive Matte Foam Heart Stickers for Kids Arts Crafts Supplies Valentines Day Decorations and Card Making**Natonhi**$7.96**15 rev7mo ago](https://www.amazon.com/dp/B0G4W1WWTF) [**Natonhi 928 Pcs Valentines Heart Stickers 8 Colors & 3 Sizes Self-Adhesive Glitter Foam Heart Stickers Perfect for Valentine Crafts for Kids DIY Cards Scrapbook and Valentines Day Decorations**Natonhi**$8.27**13 rev7mo ago](https://www.amazon.com/dp/B0G4W4RKH1) [**280 Pcs Foam Heart Stickers Self Adhesive Valentines Day Heart Stickers for DIY Scrapbooks Greeting Cards Arts Craft Supplies Wedding Birthday Holiday Party Decor**mufanyu**$6.04**21 rev7mo ago](https://www.amazon.com/dp/B0G44KTZS6) [**600 Pcs Foam Heart Stickers Red Pink Rose White Purple Hearts Self-Adhesive Stickers for Valentines Day Birthday Party Decor DIY Scrapbooks Greeting Cards Arts Craft Supplies**mufanyu**$8.56**8 rev8mo ago](https://www.amazon.com/dp/B0FWYK6QTT) [**180 Pcs Valentine Foam Heart Stickers Self-Adhesive Heart Shaped Glitter Craft Stickers for Valentines Day Birthday Party Decor DIY Scrapbooks Greeting Cards Arts Craft Supplies**mufanyu**$7.63**59 rev8mo ago](https://www.amazon.com/dp/B0FWYBRBDQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Anwyll 360Pcs Heart Star Stickers - Colorful Glitter Foam Heart Star Shape Stickers for Reward Self Adhesive Happy Valentines Day Hearts Stars Sticker Decoration for Art Craft Card Birthday Party**Anwyll**$5.46**4.6★**▲ 258%**](https://www.amazon.com/dp/B0DND24827) [**Natonhi 928 Pcs Valentines Heart Stickers 8 Colors & 3 Sizes Self Adhesive Matte Foam Heart Stickers for Kids Arts Crafts Supplies Valentines Day Decorations and Card Making**Natonhi**$7.96**4.6★**▲ 256%**](https://www.amazon.com/dp/B0G4W1WWTF) [**Gift Boutique Glitter Foam Heart Stickers 360 Pack Self Adhesive Craft Shapes in 6 Colors 3 Sizes for DIY Cards Scrapbooks Classroom Decorations**Gift Boutique**$7.05**4.7★**▲ 222%**](https://www.amazon.com/dp/B0FG8NFDGN) [**1024PCS Glitter Foam Stickers for Kids - Self-Adhesive Heart & Star Shapes Sparkle Craft Stickers for DIY Greeting Cards Scrapbooking Home Decor Envelopes & Childrens Art Projects**Rasoisof**$10.03**4.6★**▲ 179%**](https://www.amazon.com/dp/B0FVVLR6PD) [**FUGUIR 240 Pcs Foam Heart Stickers Self Adhesive Heart Shaped Stickers Decals for Scrapbooks Crafts and Cards DIY Gifts Valentines Day Birthday Wedding Party Supplies -Red Pink White Purple**FUGUIR**$7.32**4.7★**▲ 122%**](https://www.amazon.com/dp/B0FWCKS9T3)
**~~View all trending →~~**
## **What buyers say about foam hearts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**19%
*“Stick very well”*
**Color**14%
*“vibrant colors”*
**Value For Money**10%
*“Great deal”*
**Fun/Entertainment Experience**9%
*“Fun for kids”*
**Ease Of Use**8%
*“easy to use”*
**Quality-Overall**8%
*“Good quality”*
**Brightness/Shine/Glow**6%
*“Love the sparkles”*
**Size-Overall**5%
*“I like how theres different sizes big, small, and medium”*
**Gifting Purpose**3%
*“Perfect for valentines decorating”*
**Design-Overall**3%
*“The designs are age appropriate and cheerful”*
### **What buyers complain about **
**Adhesion/Stickiness**15%
*“Not sticky enough”*
**Size-Overall**9%
*“The smallest hearts are really small”*
**Brightness/Shine/Glow**8%
*“Glitter dos come off”*
**Advertised Vs Actual Product**8%
*“Doesnt come like picture shown”*
**Ease Of Use**8%
*“couldnt use them”*
**Value For Money**5%
*“Waste of money”*
**Assembly/Installation**3%
*“It's a lot of assembling to do”*
**Thickness**3%
*“These are way too thick for my craft project”*
**Gifting Purpose**2%
*“Fell off of our valentines cards”*
**Quality-Overall**2%
*“Not red and worse quality than expected”*
### **Top return reasons **
**Size-Overall**33%
**Value For Money**17%
**Adhesion/Stickiness**14%
**Advertised Vs Actual Product**13%
**Brightness/Shine/Glow**6%
**Quality-Overall**4%
**Functionality-Overall**2%
**Color**2%
**Defective Material/Parts**1%
**Material Quality**1%
## **Common questions**
- **Is foam hearts profitable to sell on Amazon United States?**
- The niche generates $65K/yr across 35 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -88.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the foam hearts niche?**
- 25 brands and 32 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in foam hearts?**
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Brightness/Shine/Glow. The return rate is 1.5%.
- **When does demand for foam hearts peak?**
- Demand peaks in Jan–Feb; the busiest month runs 19.1× the quietest.
- **What does it cost to enter the foam hearts niche?**
- Listings span $3.77–$21.02; the average listing price is $8.39 (sweet spot $15–$100). The average incumbent carries 167 reviews — the moat a new listing must climb.
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