---
title: "Foam Glue — $201K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/foam-glue"
last_updated: "2026-08-10T08:32:45.647Z"
locale: en
meta:
description: "Niche score 51/100 · $201K/yr market · 175K searches/yr. A deep review moat (6,979 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $201K/yr market · 175K searches/yr. A deep review moat (6,979 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Foam Glue — $201K/yr Amazon US Niche (2026) - Flapen"
---
# **foam glue**
**Worth a look**
Shows low returns (0.5%), but a deep review moat (6,979 avg reviews) keeps it on the watch list.
Market size 39Growth 36Conversion 90Competition 47Returns 98Price range 45Avg price 39Brand share 50Review moat 23Quality gap 37
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$5.72–$22.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$201K**
$201K/yr · 175K searches
**Avg price**
**Okay****$10.73**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+9.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,979.13**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, foam glue is a $201K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foam glue market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$161K–$215K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**145**
**Top-5 brand share**
**75%**
Top 20: 99%
**Top-5 click share**
**57%**
Top 20: 95%
**Open market**
**20%**
- GORILLA38% - Aleene's12% - Hzutloer11% - Beacon8% - Ceoighe6% - Loctite5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.1% search growth over the last 90 days.
5K4KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/foam-glue/trend)
## **Top foam glue search terms**
- **foam glue**45K/yr+2.9%7.9% conv. - **polyurethane glue**25K/yr+5.1%5.2% conv. - **styrofoam glue**18K/yr-4.4%10.0% conv. - **polyurethane adhesive**15K/yr+1.3%4.9% conv. - **original gorilla glue polyurethane**3K/yr>1,000%20.3% conv. - **glue for foam**10K/yr+13.2%7.0% conv. - **gorilla glue original**8K/yr+34.5%15.8% conv. - **foam glue adhesive**11K/yr-11.3%6.8% conv. - **eva foam glue**9K/yr+18.5%5.3% conv. - **original gorilla glue**5K/yr+13.6%21.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/foam-glue/search-terms)
## **Top foam glue products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$20K20%$40K30%$60K40%$80K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gorilla Original Gorilla Glue Brown Waterproof Polyurethane Glue 8 Ounce (Pack of 1) - Expands Into Materials All Purpose**GORILLA**$10.73**4.6★14,181 rev](https://www.amazon.com/dp/B0000223UV) [2**Aleenes Felt and Foam Glue Strong Bond Tacky Glue Felt and Fabric 4 lf oz**Aleene's**$5.72**4.4★1,878 rev](https://www.amazon.com/dp/B00UV3ZL9G) [3**Gorilla Original Gorilla Glue Waterproof Polyurethane Glue 2 Ounce Bottle Brown (Pack of 1)**GORILLA**$5.91**4.6★3,921 rev](https://www.amazon.com/dp/B0000DD5EN) [4**Hzutloer 4OZ Foam Glue with Brush High Strength Clear Foam Adhesive for EVA Sponge Rubber Pearl Cotton Plastic Sheets Waterproof Glue for DIY Crafts Model Making Home Repairs**Hzutloer**$9.93**4.4★33 rev](https://www.amazon.com/dp/B0FXWL9DXM) [5**Ceoighe 4 OZ Foam Glue with Brush Cap for RC Airplanes & Crafts Repair Assembly Foam Safe Adhesive for Precise Bonding Repair on EPO EPP EPS KT Board Model Aircraft**Ceoighe**$12.97**4.5★58 rev](https://www.amazon.com/dp/B0FRM9N2CS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mshunya 4 oz Foam Glue Foam Glue Adhesive Styrofoam Glue Adhesive Super Strong Adhesion Quick-Drying and Transparent Specially Designed for foams Materials Suitable for foams and Other Materials**Mshunya**$13.06**9 rev4mo ago](https://www.amazon.com/dp/B0GR4Z6JTH) [**kuailaya Foam Glue Foam Adhesive 4oz Clear Glue for Foam Safe Formula**kuailaya**$14.43**14 rev5mo ago](https://www.amazon.com/dp/B0GK751742) [**6OZ Foam Glue Styrofoam Glue Foam Adhesive Quick Tack Strong Adhesion and Long Lasting Safe Formula Without Damaging Perfectly Bonds All Types Foam Plastic Balsa Wood and More Clear**YOTEBLE**$13.58**4 rev5mo ago](https://www.amazon.com/dp/B0GG92KN3Q) [**BEACON Foam-Tac Minis Powerful Glue - Fast-Drying Waterproof Ideal for Foam Plastics Balsa Wood and Carbon Fiber - Perfect for RC Builders .17-Ounce 3-Pack**Beacon**$7.56**75 rev7mo ago](https://www.amazon.com/dp/B0G3327PMQ) [**Foam Glue Styrofoam Glue Foam Glue Adhesive Quick-Drying and Transparent Suitable for Various Materials Such As Foams and Sponge Making it an Ideal Choice for DIY Crafts and Model Making 120ml**OverZyn**$15.48**27 rev8mo ago](https://www.amazon.com/dp/B0FZC1H8FN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mshunya 4 oz Foam Glue Foam Glue Adhesive Styrofoam Glue Adhesive Super Strong Adhesion Quick-Drying and Transparent Specially Designed for foams Materials Suitable for foams and Other Materials**Mshunya**$13.06**4.7★**▲ 233%**](https://www.amazon.com/dp/B0GR4Z6JTH) [**Gorilla Max Strength Construction Adhesive 7 oz Squeeze Tube (Pack of 1) Clear Waterproof Gap-Filling Formula for Wood Metal Tile Stone Glass Mirror Indoor Outdoor Paintable Sandable**GORILLA**$13.78**4.6★**▲ 187%**](https://www.amazon.com/dp/B0DYLDMS47) [**Hzutloer 4OZ Foam Glue with Brush High Strength Clear Foam Adhesive for EVA Sponge Rubber Pearl Cotton Plastic Sheets Waterproof Glue for DIY Crafts Model Making Home Repairs**Hzutloer**$9.93**4.4★**▲ 153%**](https://www.amazon.com/dp/B0FXWL9DXM) [**Loctite PL Premium Polyurethane Construction Adhesive 4 fl oz Squeeze Tube 1 Pack - Versatile Construction Glue for Wood Concrete Stone Metal & More**Loctite**$7.17**4.5★**▲ 115%**](https://www.amazon.com/dp/B00518KORU) [**Ceoighe 4 OZ Foam Glue with Brush Cap for RC Airplanes & Crafts Repair Assembly Foam Safe Adhesive for Precise Bonding Repair on EPO EPP EPS KT Board Model Aircraft**Ceoighe**$12.97**4.5★**▲ 111%**](https://www.amazon.com/dp/B0FRM9N2CS)
**~~View all trending →~~**
## **What buyers say about foam glue**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**36%
*“Very strong adhesive”*
**Quality-Overall**10%
*“No complaints”*
**Efficiency**8%
*“Very effective-works as described perfectly”*
**Strength**6%
*“Strong hold”*
**Advertised Vs Actual Product**6%
*“As expected”*
**Ease Of Use**6%
*“Made things easier”*
**Value For Money**5%
*“Great Value”*
**Durability**3%
*“It held up great so far”*
**Grip**1%
*“Strong grip”*
**Functionality-Overall**1%
*“Gets the job done”*
### **What buyers complain about **
**Adhesion/Stickiness**34%
*“Doesn't hold”*
**Functionality-Overall**10%
*“Did not work”*
**Ease Of Use**6%
*“difficult to remove”*
**Value For Money**5%
*“Too expensive”*
**Durability**3%
*“it broke about a third of the way through”*
**Advertised Vs Actual Product**3%
*“Not as described”*
**Quality-Overall**3%
*“Quality control needs improvement”*
**Smell**2%
*“the smell gave me a headache for weeks”*
**Strength**2%
*“Not as strong as advertised”*
**Size-Overall**2%
*“the bottle should be a little bigger”*
### **Top return reasons **
**Adhesion/Stickiness**55%
**Functionality-Overall**10%
**Value For Money**8%
**Advertised Vs Actual Product**6%
**Size-Overall**3%
**Leak-Proof**3%
**Defective Material/Parts**3%
**Ease Of Use**1%
**Product Condition**1%
**Material Quality**1%
## **Common questions**
- **Is foam glue profitable to sell on Amazon United States?**
- The niche generates $201K/yr across 24 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +9.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the foam glue niche?**
- 14 brands and 145 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in foam glue?**
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Ease Of Use. The return rate is 0.5%.
- **When does demand for foam glue peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the foam glue niche?**
- Listings span $5.72–$22.71; the average listing price is $10.73 (sweet spot $15–$100). The average incumbent carries 6,979 reviews — the moat a new listing must climb.
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