---
title: "Trend — foam clay - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/foam-clay/trend"
last_updated: "2026-08-10T13:40:20.322Z"
locale: en
meta:
  description: "Niche score 44/100 · $422K/yr market · 433K searches/yr · $15.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $422K/yr market · 433K searches/yr · $15.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — foam clay - Flapen"
---

# **foam clay**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 56Growth 36Conversion 70Competition 9Returns 90Price range 68Avg price 76Brand share 0Review moat 31Quality gap 40

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$15.35**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$6.97–$31.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$422K**

$422K/yr · 433K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+8.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,417.38**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****89%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend