---
title: "Foam Circles — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/foam-circles"
last_updated: "2026-08-10T06:04:42.591Z"
locale: en
meta:
description: "Niche score 51/100 · $77K/yr market · 229K searches/yr · $13.68 avg price. A small market ($77K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $77K/yr market · 229K searches/yr · $13.68 avg price. A small market ($77K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Foam Circles — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **foam circles**
**Worth a look**
Shows a thin review moat (255 avg reviews), but a small market ($77K/yr) keeps it on the watch list.
Market size 19Growth 66Conversion 31Competition 80Returns 51Price range 46Avg price 64Brand share 56Review moat 87Quality gap 28
**Review moat**
**Great****255.26**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Growth**
**Good****+45.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$13.68**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****3.0%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$2.10–$25.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$77K**
$77K/yr · 229K searches
According to Flapen's Amazon United States niche tracking, foam circles is a $77K/yr Amazon United States market (229K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May–Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foam circles market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$82K–$109K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#242**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**71%**
Top 20: 98%
**Top-5 click share**
**35%**
Top 20: 71%
**Open market**
**25%**
- Crafare30% - FFchuanhe22% - Acejoz11% - YURN Craft4% - ZOOFOX4% - JOBVERT3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +45.0% search growth over the last 90 days.
8K6KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Oct, Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/foam-circles/trend)
## **Top foam circles search terms**
- **foam circles**33K/yr+76.3%3.3% conv. - **round foam**22K/yr+3.9%0.9% conv. - **styrofoam circles**20K/yr+34.1%3.1% conv. - **round styrofoam**16K/yr+23.4%1.0% conv. - **styrofoam discs**11K/yr+164.4%4.6% conv. - **foam disc**10K/yr+129.6%3.9% conv. - **circle foam**13K/yr+18.3%1.7% conv. - **3 inch foam circles**5K/yr+815.8%5.9% conv. - **foam circle**13K/yr+4.4%1.9% conv. - **foam circles for crafts**19K/yr-16.4%2.2% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/foam-circles/search-terms)
## **Top foam circles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FFchuanhe 3 Inch 28-Pack Foam Circles for Crafts (1 Thick) Polystyrene Round Foam Disc for DIY Projects Cakes and Decorations Sculpture Modeling Arts and Crafts Supplies.(White)**FFchuanhe**$13.54**4.7★405 rev](https://www.amazon.com/dp/B0B4K16B5M) [2**Crafare 3 Inch Foam Circles for Crafts 12 Pack 1 Inch Thick Round Polystyrene Discs for DIY Projects**Crafare**$8.85**4.6★328 rev](https://www.amazon.com/dp/B0CP52B82Z) [3**Acejoz 36Pcs Craft Foam Circles with Fishing Line and Needle Round Polystyrene Discs 3 Inch Giant Letter Beads for Life Size Friendship Bracelet Lei Birthday Backdrop Classroom Decoration**Acejoz**$16.48**4.6★148 rev](https://www.amazon.com/dp/B0D6V6VCDH) [4**Crafare 3 Inch Foam Circles for Crafts 18 Pack 1 Inch Thick Round Polystyrene Discs for DIY Projects White**Crafare**$9.87**4.6★328 rev](https://www.amazon.com/dp/B0CP6ZVZFK) [5**ZOOFOX 48 Pack Foam Circles for Crafts 3 Inch Polystyrene Foam Discs Round Craft Foam for DIY Arts Sculpture Modeling Kids Class Floral Arrangement**ZOOFOX**$16.41**4.5★173 rev](https://www.amazon.com/dp/B094HT8NFT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3 Inch Foam Circles for Crafts 12 Pack 1 Inch Thick White Polystyrene Circles Round Foam Disc for DIY Projects Modeling Cake Dummies Sculpture Floral Arrangement Decorations Arts Craft Supplies**FdcZeyxior**$7.35**1 rev4mo ago](https://www.amazon.com/dp/B0GD7HKWFX) [**3 Tiers Foam Cake Dummies 4 6 8 White Dummy Cakes Styrofoam Sets 9 Inch Tall Fake Cake Dummy Cake for Wedding Cake Supplies Decorating Birthday Wedding Display**JOBVERT**$13.52**213 rev1y ago](https://www.amazon.com/dp/B0DNSYNRGR) [**36Pcs Craft Foam Circles with Letter Stickers Long Needles and Fishing Line for Bracelet Banner Garlands 3 Inch Round Foam Discs for Birthday Party Decorations Sculpture Art and Crafts Supplies**Acejoz**$15.27**48 rev1y ago](https://www.amazon.com/dp/B0DCVDTVSR) [**YURN Craft 14-Pack 3 Inch Foam Circles 1 Thick Round Foam Discs for DIY Projects Cakes Decorations Sculpture Modeling Arts and Crafts Supplies. 331 inch**YURN Craft**$8.79**67 rev2y ago](https://www.amazon.com/dp/B0D6Z8CTCZ) [**Acejoz 36Pcs Craft Foam Circles with Fishing Line and Needle Round Polystyrene Discs 3 Inch Giant Letter Beads for Life Size Friendship Bracelet Lei Birthday Backdrop Classroom Decoration**Acejoz**$16.48**148 rev2y ago](https://www.amazon.com/dp/B0D6V6VCDH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**3 Inch Foam Circles for Crafts 12 Pack 1 Inch Thick White Polystyrene Circles Round Foam Disc for DIY Projects Modeling Cake Dummies Sculpture Floral Arrangement Decorations Arts Craft Supplies**FdcZeyxior**$7.35**5.0★**▲ 155%**](https://www.amazon.com/dp/B0GD7HKWFX) [**4 Inch 24-Pack Foam Circles for Crafts (1 Thick) Polystyrene Round Foam Disc for DIY Projects Cakes and Decorations Sculpture Modeling Arts and Crafts Supplies.(White)**FFchuanhe**$14.54**4.7★**▲ 133%**](https://www.amazon.com/dp/B0B4RPTRPW) [**YURN Craft 14-Pack 3 Inch Foam Circles 1 Thick Round Foam Discs for DIY Projects Cakes Decorations Sculpture Modeling Arts and Crafts Supplies. 331 inch**YURN Craft**$8.79**4.2★**▲ 125%**](https://www.amazon.com/dp/B0D6Z8CTCZ) [**Crafare 5 Inch Foam Circles for Crafts 15 PCS 1 Inch Thick Round Polystyrene Circles White for Wedding Holiday Christmas Crafts Making and School Projects DIY**Crafare**$14.71**4.5★**▲ 99%**](https://www.amazon.com/dp/B0CP6ZMDKF) [**4 Inch 12-Pack Foam Circles for Crafts (1 Thick) Polystyrene Round Foam Disc for DIY Projects Cakes and Decorations Sculpture Modeling Arts and Crafts Supplies.(White)**FFchuanhe**$9.77**4.7★**▲ 77%**](https://www.amazon.com/dp/B0B4RQHTBT)
**~~View all trending →~~**
## **What buyers say about foam circles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“Nice fit”*
**Quality-Overall**14%
*“Great quality blocks”*
**Value For Money**13%
*“Good for the price”*
**Advertised Vs Actual Product**11%
*“as described”*
**Ease Of Use**7%
*“Ease of use”*
**Durability**5%
*“Holds up well”*
**Soft Feel**4%
*“The pads are very soft”*
**Efficiency**3%
*“Works fine”*
**Strength**2%
*“These floral foam blocks are sturdy, well made, and very easy to work with”*
**Baking**2%
*“Great for money cakes”*
### **What buyers complain about **
**Size-Overall**45%
*“Larger Than Expected”*
**Durability**10%
*“Broke apart”*
**Value For Money**5%
*“The price went up”*
**Quality-Overall**5%
*“The quality seems very cheap”*
**Advertised Vs Actual Product**5%
*“wrong description for the use of the foam”*
**Strength**4%
*“A little to flimsy for what I needed”*
**Ease Of Cleaning**3%
*“Suck bad idea they make a mess”*
**Hard Feel**2%
*“Rough and ineffective”*
**Thickness**1%
*“It is not dense enough”*
**Ease Of Use**1%
*“Not worth it hard to work with”*
### **Top return reasons **
**Size-Overall**79%
**Value For Money**5%
**Advertised Vs Actual Product**4%
**Material Quality**2%
**Functionality-Overall**2%
**Defective Material/Parts**1%
**Thickness**1%
**Quality-Overall**1%
**Strength**1%
**Shape/Style**1%
## **Common questions**
- **Is foam circles profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 53 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +45.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the foam circles niche?**
- 23 brands and 31 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in foam circles?**
- Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 3.0%.
- **When does demand for foam circles peak?**
- Demand peaks in May–Oct–Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the foam circles niche?**
- Listings span $2.10–$25.88; the average listing price is $13.68 (sweet spot $15–$100). The average incumbent carries 255 reviews — the moat a new listing must climb.
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