---
title: "Flying Wish Paper — $124K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/flying-wish-paper"
last_updated: "2026-08-10T00:13:26.915Z"
locale: en
meta:
description: "Niche score 48/100 · $124K/yr market · 149K searches/yr · $15.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $124K/yr market · 149K searches/yr · $15.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Flying Wish Paper — $124K/yr Amazon US Niche (2026) - Flapen"
---
# **flying wish paper**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 11Conversion 62Competition 58Returns 87Price range 70Avg price 76Brand share 2Review moat 82Quality gap 65
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****351.83**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$15.43**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.04–$31.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$124K**
$124K/yr · 149K searches
**Growth**
**Bad****-28.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, flying wish paper is a $124K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flying wish paper market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$123K–$154K**
- units × avg price
- **Conversion rate**
- **5.4%**
- **Avg BSR**
- **#3,164**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **53%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**26**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 89%
**Open market**
**0%**
- Papier d'Armenie37% - Flying Wish Paper36% - OPTATUM21% - Swiffen3% - NATURALABEL2% - Eaasty1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -28.5% search growth over the last 90 days.
6K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Dec · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/flying-wish-paper/trend)
## **Top flying wish paper search terms**
- **paper incense**27K/yr-22.4%4.2% conv. - **papier darmenie**21K/yr-28.6%8.2% conv. - **flying wish paper**30K/yr-21.7%5.5% conv. - **wish paper**16K/yr-2.8%5.4% conv. - **incense paper**10K/yr-18.6%3.9% conv. - **burn paper**9K/yr-35.7%0.8% conv. - **wish paper to burn**10K/yr-22.1%5.6% conv. - **burning paper**8K/yr-46.1%1.9% conv. - **flying wish paper to burn**7K/yr-35.4%7.3% conv. - **papier d armenie**4K/yr-44.2%4.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/flying-wish-paper/search-terms)
## **Top flying wish paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$12K15%$19K20%$25K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Papier DArmenie Traditional Burning Papers - 1 Book of 12 Sheets**Papier d'Armenie**$8.04**4.2★2,693 rev](https://www.amazon.com/dp/B00008D18R) [2**Paper Incense - 48pcs with Vintage Tin Case Burning Papers Infused with Natural Essential Oils Quick Usage & Long-Lasting Fragrance Eliminating Bathroom Kitchen Pet Odors - Cedarwood & Hinoki**OPTATUM**$13.44**4.2★232 rev](https://www.amazon.com/dp/B0CF1L3X48) [3**FLYING WISH PAPER Always in Our Hearts - Write it Light it Watch it Fly - Perfect Little Gift Wish Paper - 5 x 5 - Whimsical Mini Kit**Flying Wish Paper**$14.88**4.0★89 rev](https://www.amazon.com/dp/B0BGC66TT7) [4**Flying Wish Paper Dandelion Prayers Small**Flying Wish Paper**$14.82**4.5★430 rev](https://www.amazon.com/dp/B004O3R8DG) [5**Papier dArmnie Discovery Set 6 Notebooks Included: 2 Tradition 2 Armenia 2 Rose Individually Wrapped Home Fragrance Papers**Papier d'Armenie**$31.42**4.7★691 rev](https://www.amazon.com/dp/B00WFHSRCE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Papier dArmnie Armenian Paper Incense 3-Pack Tradition Armenia and Rose Scented Burning Papers for Home Fragrance 108 Strips Luxury French Incense Paper Made in France Since 1885**Papier d'Armenie**$22.05**1 rev2mo ago](https://www.amazon.com/dp/B0H1DSK55J) [**Swiffen 2 Pack Paper Incense Kits 96 Pcs Mint & Lemongrass Burning Incense Papers with 2 Vintage Tin Case and Clips Eliminating Bathroom Kitchen Pet Odors Aromatherapy Gifts for Women**Swiffen**$15.16**5 rev5mo ago](https://www.amazon.com/dp/B0GH7TT3P9) [**Swiffen 2 Pack Paper Incense Kits 96 Pcs Cedar Wood & Hinoki Burning Incense Papers with 2 Vintage Tin Case and Clips Eliminating Bathroom Kitchen Pet Odors Aromatherapy Gifts for Women**Swiffen**$17.45**29 rev11mo ago](https://www.amazon.com/dp/B0FJFF82YC) [**Paper Incense Refill - 60 pcs of Incense Paper Strips Quick Usage & Long-Lasting Fragrance Eliminating Bathroom Kitchen Pet Odors - Gentle Rain**OPTATUM**$9.16**14 rev1y ago](https://www.amazon.com/dp/B0DNFDDDNZ) [**OPTATUM Paper Incense Trial Kit - Discover Your Best Scent from Our 9 Unique Fragrances Total 36pcs Incense Paper Set Quick Usage & Long-Lasting Fragrance Eliminating Bathroom Kitchen Odors**OPTATUM**$11.75**163 rev2y ago](https://www.amazon.com/dp/B0CLNWSYYF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Papier dArmnie Armenian Paper Incense 3-Pack Tradition Armenia and Rose Scented Burning Papers for Home Fragrance 108 Strips Luxury French Incense Paper Made in France Since 1885**Papier d'Armenie**$22.05**4.0★**▲ 372%**](https://www.amazon.com/dp/B0H1DSK55J) [**FLYING WISH PAPER Royal Butterfly - Write it Light it Watch it Fly - Perfect Little Gift Wish Paper - 5 x 5 - Whimsical Mini Kit**Flying Wish Paper**$15.21**4.2★**▲ 313%**](https://www.amazon.com/dp/B0BGD6NVFC) [**Swiffen 2 Pack Paper Incense Kits 96 Pcs Mint & Lemongrass Burning Incense Papers with 2 Vintage Tin Case and Clips Eliminating Bathroom Kitchen Pet Odors Aromatherapy Gifts for Women**Swiffen**$15.16**3.4★**▲ 310%**](https://www.amazon.com/dp/B0GH7TT3P9) [**Flying Wish Paper Golden Om**Flying Wish Paper**$15.23**4.5★**▲ 196%**](https://www.amazon.com/dp/B00EMFX2TK) [**FLYING WISH PAPER - Love Letters Mini Wishing Kit Licensed Original Artwork 5 x 5**Flying Wish Paper**$14.98**4.3★**▲ 72%**](https://www.amazon.com/dp/B07HD77YSD)
**~~View all trending →~~**
## **What buyers say about flying wish paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**52%
*“These are so cool AND the scents are long lasting”*
**Advertised Vs Actual Product**9%
*“Works better than expected”*
**Quality-Overall**6%
*“Great Product”*
**Value For Money**3%
*“Great buy”*
**Gifting Purpose**3%
*“They are great in a gift basket”*
**Ease Of Use**3%
*“Easy to use”*
**Paper Quality**3%
*“But it really is cool paper”*
**Fire Resistance**2%
*“and burns cleanly”*
**Design-Overall**2%
*“Beautiful design”*
**Fun/Entertainment Experience**2%
*“Fun incenses”*
### **What buyers complain about **
**Smell**47%
*“Crappy smells”*
**Value For Money**7%
*“poor value for money”*
**Functionality-Overall**6%
*“Did not work”*
**Quality-Overall**5%
*“This are not great quality”*
**Strength**3%
*“Can be considered too strong”*
**Size-Overall**2%
*“bigger than most”*
**Flammable**2%
*“it burned right down to the porcelain dish within a few seconds”*
**Paper Quality**2%
*“Paper disappears”*
**Color**2%
*“not brown like Im used to”*
**Advertised Vs Actual Product**2%
*“just different”*
### **Top return reasons **
**Smell**63%
**Advertised Vs Actual Product**10%
**Size-Overall**6%
**Functionality-Overall**4%
**Value For Money**2%
**Paper Quality**2%
**Flammable**2%
**Paper Compatibility**2%
**Defective Material/Parts**1%
**Strength**1%
## **Common questions**
- **Is flying wish paper profitable to sell on Amazon United States?**
- The niche generates $124K/yr across 30 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the flying wish paper niche?**
- 6 brands and 26 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in flying wish paper?**
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 1.4%.
- **When does demand for flying wish paper peak?**
- Demand peaks in Jan–Dec; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the flying wish paper niche?**
- Listings span $8.04–$31.42; the average listing price is $15.43 (sweet spot $15–$100). The average incumbent carries 352 reviews — the moat a new listing must climb.
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