---
title: "Flower Stencils — $79K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/flower-stencils"
last_updated: "2026-08-09T21:52:14.224Z"
locale: en
meta:
description: "Niche score 53/100 · $79K/yr market · 260K searches/yr · $9.16 avg price. A small market ($79K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $79K/yr market · 260K searches/yr · $9.16 avg price. A small market ($79K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Flower Stencils — $79K/yr Amazon US Niche (2026) - Flapen"
---
# **flower stencils**
**Worth a look**
Shows no brand lock-in (top 5 brands take 47% of clicks), but a small market ($79K/yr) keeps it on the watch list.
Market size 20Growth 53Conversion 41Competition 71Returns 88Price range 33Avg price 26Brand share 88Review moat 82Quality gap 28
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****362.84**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+25.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$4.93–$20.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.16**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$79K**
$79K/yr · 260K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, flower stencils is a $79K/yr Amazon United States market (260K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flower stencils market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$73K–$92K**
- units × avg price
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#308**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**33 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**47%**
Top 20: 87%
**Top-5 click share**
**42%**
Top 20: 82%
**Open market**
**48%**
- Jeffdad13% - WSICSE12% - JULMELON9% - CH HAICHENG7% - XIAOSHAN6% - Ceblish5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +25.5% search growth over the last 90 days.
13K8KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/flower-stencils/trend)
## **Top flower stencils search terms**
- **flower stencils**139K/yr+30.0%2.6% conv. - **flower stencils for painting**57K/yr+32.4%2.8% conv. - **floral stencil**23K/yr+3.5%1.2% conv. - **floral stencils for painting**13K/yr+22.7%1.6% conv. - **stencils flowers**6K/yr+24.4%1.8% conv. - **clothing stencils**7K/yr+0.9%0.1% conv. - **flower stencils for painting on wood**4K/yr+103.9%1.8% conv. - **canvas stencils for painting**2K/yr+36.9%0.7% conv. - **flower stencils for painting on walls**9K/yr-75.1%0.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/flower-stencils/search-terms)
## **Top flower stencils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Stencils for Painting on Wood Reusable Flower Stencils Painting Crafts Templates Drawing Stencil for Painting on Wood Wall Furniture(18)**Jeffdad**$8.08**4.5★663 rev](https://www.amazon.com/dp/B0CYC8VMT8) [2**JULMELON Flower Stencils for Wood 20Pcs Sunflower Painting Stencil Reusable Stencils DIY for Wall Floor Decor Rock Dot Painting Art Projects (3inch)**JULMELON**$6.09**4.4★353 rev](https://www.amazon.com/dp/B0CMPW7VGB) [3**80Pcs Stencils for Painting Stencils for Crafts Reusable Flower Wall Stencils for Drawing Art Scrapbook (6x4.7in 5.91x2.59in 4x4 in 2x2in)**WSICSE**$9.93**4.5★115 rev](https://www.amazon.com/dp/B0FJFRM9NM) [4**6-Piece Wildflower Stencil for Painting - Large Reusable Floral Design for DIY Furniture Decor | Modular Stencil Kit for Wood Walls & Home Art**XIAOSHAN**$20.01**4.7★79 rev](https://www.amazon.com/dp/B0FCYBZH55) [5**CEBLISH 36 PCS Flower Stencils for Painting on Wood 6x3 Inch Reusable Wildflower Stencil for Crafts Plastic Floral & Leaf Templates for Canvas Wall Decor Rock Art and Home Projects**Ceblish**$10.97**3.5★7 rev](https://www.amazon.com/dp/B0GCZ5D5XS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WSICSE 40 Pieces Flower Stencils for Painting Reusable 40 Floral Designs Stencils for Drawing on Wall Decor Wood Rocks Canvas Fabric DIY Scrapbook Card Glass Pottery (36 & 4.76 Inch)**WSICSE**$9.53**9 rev3mo ago](https://www.amazon.com/dp/B0GTPSWQB4) [**85Pcs Flower Stencils for Painting Floral Stencils for Crafts Reusable 5Sizes Large Small Flowers Stencil for Art Projects Wildflower Stencil Drawing Templates On Journal Scrapbook(Flower Plants)**Etyishe**$9.90**4 rev3mo ago](https://www.amazon.com/dp/B0GSPSP51Q) [**3.94 * 7.87 Inch Stencils for Crafts Reusable 20 Pcs Flower Leaf Stencils for Painting on Wood Signs DIY Drawing Templates for Canvas Wall Art Furniture Home Decor & Card Making (Medium)**Vomulato**$8.77**27 rev3mo ago](https://www.amazon.com/dp/B0GSD77FNL) [**18 Pack Floral Stencils for Painting on Wood Reusable Flower Stencils for Crafts Wildflower Botanical Templates for Furniture Wall Canvas & DIY Home Decor**krastmon**$4.93**337 rev4mo ago](https://www.amazon.com/dp/B0GQ9M3Z33) [**CEBLISH 36 PCS Flower Stencils for Painting on Wood 6x3 Inch Reusable Wildflower Stencil for Crafts Plastic Floral & Leaf Templates for Canvas Wall Decor Rock Art and Home Projects**Ceblish**$10.97**7 rev6mo ago](https://www.amazon.com/dp/B0GCZ5D5XS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**18 Pack Floral Stencils for Painting on Wood Reusable Flower Stencils for Crafts Wildflower Botanical Templates for Furniture Wall Canvas & DIY Home Decor**krastmon**$4.93**4.6★**▲ 168%**](https://www.amazon.com/dp/B0GQ9M3Z33) [**WSICSE 40 Pieces Flower Stencils for Painting Reusable 40 Floral Designs Stencils for Drawing on Wall Decor Wood Rocks Canvas Fabric DIY Scrapbook Card Glass Pottery (36 & 4.76 Inch)**WSICSE**$9.53**4.8★**▲ 168%**](https://www.amazon.com/dp/B0GTPSWQB4) [**3.94 * 7.87 Inch Stencils for Crafts Reusable 20 Pcs Flower Leaf Stencils for Painting on Wood Signs DIY Drawing Templates for Canvas Wall Art Furniture Home Decor & Card Making (Medium)**Vomulato**$8.77**4.6★**▲ 167%**](https://www.amazon.com/dp/B0GSD77FNL) [**85Pcs Flower Stencils for Painting Floral Stencils for Crafts Reusable 5Sizes Large Small Flowers Stencil for Art Projects Wildflower Stencil Drawing Templates On Journal Scrapbook(Flower Plants)**Etyishe**$9.90**4.7★**▲ 167%**](https://www.amazon.com/dp/B0GSPSP51Q) [**CEBLISH 36 PCS Flower Stencils for Painting on Wood 6x3 Inch Reusable Wildflower Stencil for Crafts Plastic Floral & Leaf Templates for Canvas Wall Decor Rock Art and Home Projects**Ceblish**$10.97**3.5★**▲ 159%**](https://www.amazon.com/dp/B0GCZ5D5XS)
**~~View all trending →~~**
## **What buyers say about flower stencils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**14%
*“Ease of use”*
**Quality-Overall**14%
*“Quality seems solid overall”*
**Design-Overall**8%
*“Cute Designs”*
**Value For Money**8%
*“Worth the money”*
**Size-Overall**7%
*“Good size”*
**Advertised Vs Actual Product**6%
*“Worked just as advertised”*
**Ease Of Cleaning**5%
*“Easy clean”*
**Strength**4%
*“no flimsy”*
**Durability**4%
*“they are very durable”*
**Color**4%
*“Lots of variety - bright colors”*
### **What buyers complain about **
**Size-Overall**26%
*“I found that theyre too big for the size rocks that Im getting”*
**Thickness**15%
*“not very thick”*
**Smell**5%
*“they smelled sickly”*
**Paint Quality**4%
*“very few of them had pieces of plastic that needed to be pulled off that were blocking where to paint”*
**Adhesion/Stickiness**3%
*“since I'm doing it on a curved surface it sometimes sticks out”*
**Ease Of Use**3%
*“Little difficult to use”*
**Ease Of Cleaning**2%
*“Cleaning was a little tough”*
**Strength**2%
*“Very flimsy”*
**Quality-Overall**2%
*“Cheap stencils”*
**Color**2%
*“Do not use with water color technique on royal icing”*
### **Top return reasons **
**Size-Overall**66%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Functionality-Overall**4%
**Strength**4%
**Material Quality**3%
**Thin**2%
**Defective Material/Parts**2%
**Quality-Overall**1%
**Design-Overall**1%
## **Common questions**
- **Is flower stencils profitable to sell on Amazon United States?**
- The niche generates $79K/yr across 37 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is +25.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the flower stencils niche?**
- 33 brands and 36 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in flower stencils?**
- Top complaints mined from reviews: Size-Overall, Thickness, Smell. The return rate is 1.3%.
- **When does demand for flower stencils peak?**
- Demand peaks in Mar–Apr; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the flower stencils niche?**
- Listings span $4.93–$20.01; the average listing price is $9.16 (sweet spot $15–$100). The average incumbent carries 363 reviews — the moat a new listing must climb.
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