---
title: "Trend — floral foam - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/floral-foam/trend"
last_updated: "2026-07-21T10:14:46.017Z"
locale: en
meta:
  description: "floral foam clears our launch bar: a $2.4M/yr market growing +39.9% this quarter with returns at 3.3%. Data updated Jul 2026."
  "og:description": "floral foam clears our launch bar: a $2.4M/yr market growing +39.9% this quarter with returns at 3.3%. Data updated Jul 2026."
  "og:title": "Trend — floral foam - Flapen"
---

# **floral foam**

**Launch it**

A $2.4M/yr market growing +39.9% this quarter with returns at 3.3% — clears our launch bar.

Market size 95Growth 62Conversion 70Competition 61Returns 48Price range 80Avg price 70Brand share 57Review moat 64Quality gap 48

**Market size**

**Incredible****$2.4M**

$2.4M/yr · 2.6M searches

**Price range**

**Great****$5.79–$55.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$14.39**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****930.76**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+39.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.3%**

return rate — above 6% kills the launch gate