---
title: "Fleece Fabric — $146K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/fleece-fabric"
last_updated: "2026-08-09T23:02:28.253Z"
locale: en
meta:
description: "Niche score 49/100 · $146K/yr market · 1.1M searches/yr · $15.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $146K/yr market · 1.1M searches/yr · $15.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fleece Fabric — $146K/yr Amazon US Niche (2026) - Flapen"
---
# **fleece fabric**
**Skip it**
Soft demand (-28.6% this quarter) — this niche doesn't clear our bar today.
Market size 32Growth 11Conversion 11Competition 71Returns 80Price range 72Avg price 77Brand share 73Review moat 64Quality gap 53
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.67**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$6.88–$36.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****941.12**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$146K**
$146K/yr · 1.1M searches
**Growth**
**Bad****-28.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, fleece fabric is a $146K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fleece fabric market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$157K–$196K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#1,109**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **90%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**61%**
Top 20: 96%
**Top-5 click share**
**42%**
Top 20: 76%
**Open market**
**32%**
- EOVEA24% - M Mute Touch14% - Barcelonetta8% - Yezinie8% - Entisn8% - Generic7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.6% search growth over the last 90 days.
50K30KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/fleece-fabric/trend)
## **Top fleece fabric search terms**
- **fleece fabric**332K/yr+2.6%0.8% conv. - **fleece fabric by the yard**295K/yr-50.3%0.3% conv. - **fleece by the yard**63K/yr-30.3%0.3% conv. - **polar fleece fabric by the yard**43K/yr-25.2%0.3% conv. - **anti pill fleece**21K/yr+44.5%0.7% conv. - **fleece material by the yard**57K/yr-58.6%0.2% conv. - **anti pill fleece fabric by the yard**33K/yr-40.1%0.2% conv. - **fleece fabric by the yard clearance**37K/yr-47.9%0.6% conv. - **blanket fabric**21K/yr-3.7%0.1% conv. - **fleece material**30K/yr-49.2%0.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/fleece-fabric/search-terms)
## **Top fleece fabric products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$9K9%$13K12%$18K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**12PCS Solid Color Knitted Polar Fleece Fabric | 20x20 | Anti Pill Fabric Patchwork Polyester Plush Fleece Cloth for Sewing Toys Throw Blankets PJ Pants Booties Eye Mask**M Mute Touch**$20.12**4.5★271 rev](https://www.amazon.com/dp/B0CXSMC9JN) [2**EOVEA - Polar Fleece Fabric by the Yard Soft Anti-Pill Warm & Cozy Material for Blankets Clothing Crafts Pet Beds & DIY Sewing 60 Wide Solid (Turquoise 1/2 Yard)**EOVEA**$10.23**4.4★238 rev](https://www.amazon.com/dp/B0FLCS6L6N) [3**EOVEA - Polar Fleece Fabric by the Yard Soft Anti-Pill Warm & Cozy Material for Blankets Clothing Crafts Pet Beds & DIY Sewing 60 Wide Solid (White 1/2 Yard)**EOVEA**$10.59**4.4★238 rev](https://www.amazon.com/dp/B0FLCKWJWQ) [4**Entisn Minky Fabric by The Yard 1 Yard x 60 Inch Wide Pre-Cut Minky Fleece Fabric White Cuddle Minky Fabric Soft Plush Fabric Solid Minky for Blanket Pillow Cover Scarf Sewing**Entisn**$9.31**4.3★438 rev](https://www.amazon.com/dp/B0DDBXYM3B) [5**Barcelonetta | Fleece Fabric | Blanket Fabric | 36X60 | Polar Fleece | Soft Plush Anti-Pill | Poncho Pillow Cover PJ Pants Cushion Liners Eye Mask (Puppy Bones 1 Yard)**Barcelonetta**$16.71**4.5★1,116 rev](https://www.amazon.com/dp/B0CKGYLRZF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HAPACE Polar Fleece Fabric by The Yard Soft & Warm Material for Blankets Clothing Crafts Sofa Cushion & DIY Sewing 63 Wide Solid (Black 1 Yard)**HAPACE**$15.82**13 rev4mo ago](https://www.amazon.com/dp/B0GFM98JFG) [**6 PCS 20x20 Knitted Polar Fleece Fabric Anti Pill Plush Fabric Patchwork Polyester Fleece Cloth for Blanket Pillow Cover DIY Craft Sewing (Morandi)**Yezinie**$11.66**13 rev8mo ago](https://www.amazon.com/dp/B0FH1S19SQ) [**6 PCS 20x20 Knitted Polar Fleece Fabric Anti Pill Plush Fabric Patchwork Polyester Fleece Cloth for Blanket Pillow Cover DIY Craft Sewing (Pastel)**Yezinie**$12.06**39 rev1y ago](https://www.amazon.com/dp/B0FH1T7F1L) [**6 PCS 20x20 Knitted Polar Fleece Fabric Anti Pill Plush Fabric Patchwork Polyester Fleece Cloth for Blanket Pillow Cover DIY Craft Sewing (Rainbow)**Yezinie**$11.92**39 rev1y ago](https://www.amazon.com/dp/B0FH1RVCGK) [**Knitted Polar Fleece Solid Fabric Anti-Pill Plush Polyester for DIY Sewing Crafts Toys (12colors 20 * 20inch)**UBCGOTT**$19.37**17 rev1y ago](https://www.amazon.com/dp/B0F18TYTHR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FabricLA Polar Fleece Fabric 60 Wide - Soft Plush 280 GSM Heavyweight Anti-Pill Blanket Fabric for Sewing Throws Ponchos Pillow Covers PJ Pants Cushions and Liners Baby Pink Small Paws 2 Yards**FabricLA**$26.21**4.6★**▲ 364%**](https://www.amazon.com/dp/B0C9MRTXTT) [**XSEINO 12 Rolls 8x35 1.4mm Thick Soft Felt Fabric Sheet 12 Assorted Morandi Series Colors Felt Pack for DIY Craft Sewing Squares Nonwoven Patchwork**XSEINO**$12.70**4.8★**▲ 286%**](https://www.amazon.com/dp/B0D6K9ZP35) [**6 PCS 20x20 Knitted Polar Fleece Fabric Anti Pill Plush Fabric Patchwork Polyester Fleece Cloth for Blanket Pillow Cover DIY Craft Sewing (Pastel)**Yezinie**$12.06**4.2★**▲ 250%**](https://www.amazon.com/dp/B0FH1T7F1L) [**Barcelonetta | Fleece Fabric | Blanket Fabric | 36X60 | Polar Fleece | Soft Plush Anti-Pill | Poncho Pillow Cover PJ Pants Cushion Liners Eye Mask (Puppy Bones 1 Yard)**Barcelonetta**$16.71**4.5★**▲ 157%**](https://www.amazon.com/dp/B0CKGYLRZF) [**6 PCS 20x20 Knitted Polar Fleece Fabric Anti Pill Plush Fabric Patchwork Polyester Fleece Cloth for Blanket Pillow Cover DIY Craft Sewing (Rainbow)**Yezinie**$11.92**4.2★**▲ 156%**](https://www.amazon.com/dp/B0FH1RVCGK)
**~~View all trending →~~**
## **What buyers say about fleece fabric**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**20%
*“Nice and soft”*
**Color**10%
*“Colors are as shown”*
**Quality-Overall**9%
*“Excellent Product”*
**Size-Overall**7%
*“Great fit for my cats”*
**Advertised Vs Actual Product**6%
*“as advertised”*
**Value For Money**5%
*“Great Deal”*
**Upholstery/Fabric Quality**5%
*“Beautiful fabric”*
**Material Quality**5%
*“The material is beautiful”*
**Pet Friendly**4%
*“my cat loves his blanket”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Size-Overall**38%
*“Extremely small”*
**Thickness**14%
*“Very thin fabric”*
**Thin**4%
*“Very thin”*
**Quality-Overall**4%
*“Cheap quality”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Material Quality**2%
*“Cheap material”*
**Color**2%
*“wrong color description”*
**Value For Money**2%
*“But the price went up from $16.99 to $22.99”*
**Smell**2%
*“Very bad chemical smell”*
**Adhesion/Stickiness**1%
*“It Doesn't Stick”*
### **Top return reasons **
**Size-Overall**55%
**Material Quality**13%
**Thin**9%
**Advertised Vs Actual Product**5%
**Color**4%
**Quality-Overall**3%
**Value For Money**2%
**Thickness**2%
**Display Colors**1%
**Upholstery/Fabric Quality**1%
## **Common questions**
- **Is fleece fabric profitable to sell on Amazon United States?**
- The niche generates $146K/yr across 49 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -28.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the fleece fabric niche?**
- 26 brands and 33 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in fleece fabric?**
- Top complaints mined from reviews: Size-Overall, Thickness, Thin. The return rate is 1.7%.
- **When does demand for fleece fabric peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the fleece fabric niche?**
- Listings span $6.88–$36.37; the average listing price is $15.67 (sweet spot $15–$100). The average incumbent carries 941 reviews — the moat a new listing must climb.
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