---
title: "Search terms — flannel fabric by the yard - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/flannel-fabric-by-the-yard/search-terms"
last_updated: "2026-08-10T05:14:15.571Z"
locale: en
meta:
  description: "Niche score 57/100 · $137K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $137K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — flannel fabric by the yard - Flapen"
---

# **flannel fabric by the yard**

**Worth a look**

Shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 30Growth 28Conversion 8Competition 95Returns 75Price range 81Avg price 73Brand share 95Review moat 72Quality gap 53

**Competition**

**Incredible****18%**

top-5 click share — an open shelf

**Brand share**

**Incredible****40%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$4.95–$63.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$14.73**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****628.87**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$137K**

$137K/yr · 1.5M searches

**Growth**

**Okay****+2.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms