---
title: "Flannel Fabric By the Yard — $137K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/flannel-fabric-by-the-yard"
last_updated: "2026-08-10T01:35:18.193Z"
locale: en
meta:
description: "Niche score 57/100 · $137K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $137K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Flannel Fabric By the Yard — $137K/yr Amazon US Niche (2026) - Flapen"
---
# **flannel fabric by the yard**
**Worth a look**
Shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 30Growth 28Conversion 8Competition 95Returns 75Price range 81Avg price 73Brand share 95Review moat 72Quality gap 53
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Brand share**
**Incredible****40%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$4.95–$63.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.73**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****628.87**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$137K**
$137K/yr · 1.5M searches
**Growth**
**Okay****+2.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, flannel fabric by the yard is a $137K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in May. Verdict: Worth a look — 57/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flannel fabric by the yard market data**
- **Units sold / yr**
- **13K–15K**
- avg 0–100/product
- **Revenue / yr**
- **$184K–$221K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#1,246**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **91%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**65 **▲rising
**Sellers**
**89**
**Top-5 brand share**
**40%**
Top 20: 77%
**Top-5 click share**
**18%**
Top 20: 43%
**Open market**
**56%**
- Feelyou12% - Erosebridal10% - TeeLiy7% - EOVEA6% - Foreate6% - K-Musculo4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.2% search growth over the last 90 days.
35K25KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/flannel-fabric-by-the-yard/trend)
## **Top flannel fabric by the yard search terms**
- **flannel fabric by the yard**360K/yr-26.0%0.7% conv. - **outdoor fabric by the yard**152K/yr+58.5%0.2% conv. - **upholstery fabric by the yard**250K/yr-13.0%0.1% conv. - **outdoor fabric**125K/yr+66.7%0.2% conv. - **upholstery fabric for chairs**112K/yr-18.4%0.1% conv. - **outdoor fabric by the yard waterproof**49K/yr+42.2%0.2% conv. - **fabric for upholstery**48K/yr-15.9%0.2% conv. - **cotton flannel fabric by the yard**47K/yr-12.7%0.8% conv. - **lining fabric for sewing**38K/yr-4.0%1.3% conv. - **blue fabric by the yard**34K/yr-4.6%0.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/flannel-fabric-by-the-yard/search-terms)
## **Top flannel fabric by the yard products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$5K6%$8K8%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Waterproof Canvas Fabric - 58 Wide 600D Upholstery Polyester Material - Durable Indoor Outdoor Water Resistant Fabric for Furniture Cover Cushion Home Awning Tent (600D Khakil 1 Yard)**TeeLiy**$9.28**4.5★252 rev](https://www.amazon.com/dp/B0F7MWSR1L) [2**Foreate Waterproof Canvas Fabric by The Yard 600D Upholstery Fabric for Chairs 58 Wide Indoor Outdoor Water Resistant Canvas Polyester Material Sewing DIY Cloth 1 Yard Silver Grey**Foreate**$13.04**4.3★512 rev](https://www.amazon.com/dp/B0BX42SLK1) [3**Feelyou 1 Yard Vintage Orange Floral Upholstery Fabric by The Yard Botanical 3D Printed Fabric for Chairs Pillows Cushions Curtains etc Soft Flannel**Feelyou**$12.99**4.5★89 rev](https://www.amazon.com/dp/B0D9P19CQN) [4**Thickened Waterproof Canvas Fabric by The Yard 1200D 58 W Outdoor Upholstery Material Heavy Duty Fabric Water Resistant Sewing Material for Chair Patio Cushion Purse Bag 1 Yard Teal**Konelia**$14.70**4.6★177 rev](https://www.amazon.com/dp/B0DG8QVJ1Y) [5**GeeComfy Waterproof Canvas Fabric by The Yard 58 W 600D Upholstery Polyester Material Indoor Outdoor Water Resistant Fabric for Chair Cushion Furniture Cover Sewing DIY Cloth 1 Yard Khaki**GeeComfy**$12.53**4.2★894 rev](https://www.amazon.com/dp/B0B398RYVW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EOVEA - 100% Cotton Flannel Fabric by The Yard Soft Brushed Flannel for Sewing Quilting PJ Blankets & Crafts Warm Breathable Cotton Fabric 42 Inch Wide (White 1 Yard)**EOVEA**$10.85**58 rev4mo ago](https://www.amazon.com/dp/B0GRQG2KSV) [**Waterproof Canvas Fabric - 58 Wide 600D Upholstery Polyester Material - Durable Indoor Outdoor Water Resistant Fabric for Furniture Cover Cushion Home Awning Tent (Khaki 1 Yard)**TeeLiy**$7.85**51 rev5mo ago](https://www.amazon.com/dp/B0GL2Y954N) [**Waterproof Canvas Fabric by The Yard 58 600D Polyester Cordura Fabric Upholstery Fabric for Indoor Outdoor Chair(Khaki 1 Yard (58x 36)**Kawsird**$9.87**58 rev5mo ago](https://www.amazon.com/dp/B0GJQSSG47) [**JOSNAAN 59W Cotton Flannel Fabric Super Soft 150GSM Medium Weight Solid Arts & Crafts Quilting Blanket for Sewing(1Yard Natural)**JOSNAAN**$9.93**50 rev7mo ago](https://www.amazon.com/dp/B0G4TS337R) [**Flannel Nature Baby Fabric by Springs Sold by The Yard**Springs Creative**$12.67**41 rev9mo ago](https://www.amazon.com/dp/B0FP11BWD6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Waterproof Canvas Fabric by The Yard 58 600D Polyester Cordura Fabric Upholstery Fabric for Indoor Outdoor Chair(Khaki 1 Yard (58x 36)**Kawsird**$9.87**4.3★**▲ 204%**](https://www.amazon.com/dp/B0GJQSSG47) [**EOVEA - 100% Cotton Flannel Fabric by The Yard Soft Brushed Flannel for Sewing Quilting PJ Blankets & Crafts Warm Breathable Cotton Fabric 42 Inch Wide (White 1 Yard)**EOVEA**$10.85**4.4★**▲ 194%**](https://www.amazon.com/dp/B0GRQG2KSV) [**Waterproof Canvas Fabric - 58 Wide 600D Upholstery Polyester Material - Durable Indoor Outdoor Water Resistant Fabric for Furniture Cover Cushion Home Awning Tent (Khaki 1 Yard)**TeeLiy**$7.85**4.4★**▲ 186%**](https://www.amazon.com/dp/B0GL2Y954N) [**Sunbrella Outdoor Fabric by The Yard | Smoke (Solid) | Official Sunbrella Seller | Indoor or Outdoor Upholstery Fabric for Chairs Cushions Drapery Pillows Furniture**Sunbrella**$34.39**4.2★**▲ 146%**](https://www.amazon.com/dp/B0DKC7TZSR) [**K-Musculo 600D Fabric by The Yard 58 W 600D Upholstery Polyester Material Indoor Outdoor Water Resistant Fabric for Chair Cushion Furniture Cover Sewing DIY Cloth 1 Yard Navy Blue**K-Musculo**$7.87**4.6★**▲ 121%**](https://www.amazon.com/dp/B0FGJF6P8M)
**~~View all trending →~~**
## **What buyers say about flannel fabric by the yard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Good quality and nice true colors”*
**Advertised Vs Actual Product**8%
*“Better than I expected”*
**Value For Money**8%
*“Excellent value”*
**Upholstery/Fabric Quality**8%
*“Beautiful Fabric”*
**Ease Of Use**7%
*“Easy to use”*
**Material Quality**6%
*“Durable material”*
**Color**5%
*“accurate color”*
**Stitch/Finish/Polish**5%
*“It holds up well behind stitching”*
**Soft Feel**5%
*“It's very soft”*
**Durability**3%
*“Durable material”*
### **What buyers complain about **
**Thickness**10%
*“It is thicker than average”*
**Quality-Overall**8%
*“The quality is not great as it is on the thin side”*
**Color**7%
*“Bad color”*
**Adhesion/Stickiness**5%
*“Poor adhesion”*
**Size-Overall**5%
*“These are small”*
**Upholstery/Fabric Quality**4%
*“not upholstery”*
**Material Quality**4%
*“This is NOT OUT FOR MATERIAL OR IS BATHING SUIT MATERIAL”*
**Weight Light**3%
*“Not medium weight”*
**Value For Money**2%
*“it is really expensive”*
**Advertised Vs Actual Product**2%
*“the photo is misleading”*
### **Top return reasons **
**Material Quality**25%
**Size-Overall**22%
**Color**15%
**Thin**8%
**Advertised Vs Actual Product**7%
**Value For Money**3%
**Quality-Overall**2%
**Display Colors**2%
**Functionality-Overall**2%
**Thickness**2%
## **Common questions**
- **Is flannel fabric by the yard profitable to sell on Amazon United States?**
- The niche generates $137K/yr across 134 tracked products. 1 of 26 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the flannel fabric by the yard niche?**
- 65 brands and 89 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in flannel fabric by the yard?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Color. The return rate is 2.0%.
- **When does demand for flannel fabric by the yard peak?**
- Demand peaks in May; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the flannel fabric by the yard niche?**
- Listings span $4.95–$63.74; the average listing price is $14.73 (sweet spot $15–$100). The average incumbent carries 629 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)