---
title: "Fixative Spray — $341K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/fixative-spray"
last_updated: "2026-08-10T06:03:28.553Z"
locale: en
meta:
description: "Niche score 42/100 · $341K/yr market · 157K searches/yr · $18.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $341K/yr market · 157K searches/yr · $18.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fixative Spray — $341K/yr Amazon US Niche (2026) - Flapen"
---
# **fixative spray**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 19Conversion 95Competition 0Returns 100Price range 71Avg price 83Brand share 0Review moat 34Quality gap 21
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.25**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.79–$30.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$341K**
$341K/yr · 157K searches
**Review moat**
**Okay****3,062.33**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fixative spray is a $341K/yr Amazon United States market (157K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fixative spray market data**
- **Units sold / yr**
- **20K–25K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$365K–$456K**
- units × avg price
- **Conversion rate**
- **11.9%**
- **Avg BSR**
- **#221**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Krylon79% - Winsor & Newton14% - SENNELIER7% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -11.9% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/fixative-spray/trend)
## **Top fixative spray search terms**
- **fixative spray**33K/yr-20.7%6.5% conv. - **workable fixative spray for art**19K/yr-4.3%14.0% conv. - **oil pastel fixative spray**13K/yr+21.1%8.1% conv. - **fixative**13K/yr+17.4%5.1% conv. - **workable fixative**10K/yr+15.1%11.2% conv. - **oil pastel fixative**7K/yr+54.8%5.9% conv. - **fixative spray for pencil drawings**13K/yr-50.9%8.5% conv. - **spray fixative for artwork**9K/yr-32.1%9.2% conv. - **charcoal fixative spray**7K/yr-20.5%11.7% conv. - **pastel fixative spray**5K/yr-2.1%10.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/fixative-spray/search-terms)
## **Top fixative spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$68K40%$136K60%$205K80%$273K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Krylon K01306 Workable Fixatif Spray Clear 11-Ounce Aerosol**Krylon**$8.79**4.7★8,294 rev](https://www.amazon.com/dp/B00023JE7U) [2**Winsor & Newton Professional Fixative Spray 400ml**Winsor & Newton**$15.41**4.6★94 rev](https://www.amazon.com/dp/B0FP45BGT4) [3**SENNELIER Dartigny Oil Pastel Sprayfix 400Ml**SENNELIER**$30.55**4.7★799 rev](https://www.amazon.com/dp/B00169TB22)
### **Newest**
by launch date
[**Winsor & Newton Professional Fixative Spray 400ml**Winsor & Newton**$15.41**94 rev10mo ago](https://www.amazon.com/dp/B0FP45BGT4) [**SENNELIER Dartigny Oil Pastel Sprayfix 400Ml**SENNELIER**$30.55**799 rev18y ago](https://www.amazon.com/dp/B00169TB22) [**Krylon K01306 Workable Fixatif Spray Clear 11-Ounce Aerosol**Krylon**$8.79**8,294 rev22y ago](https://www.amazon.com/dp/B00023JE7U)
### **Trending**
90-day click momentum
[**Winsor & Newton Professional Fixative Spray 400ml**Winsor & Newton**$15.41**4.6★**▲ 18%**](https://www.amazon.com/dp/B0FP45BGT4) [**SENNELIER Dartigny Oil Pastel Sprayfix 400Ml**SENNELIER**$30.55**4.7★**▲ 18%**](https://www.amazon.com/dp/B00169TB22) [**Krylon K01306 Workable Fixatif Spray Clear 11-Ounce Aerosol**Krylon**$8.79**4.7★**— 4%**](https://www.amazon.com/dp/B00023JE7U)
## **What buyers say about fixative spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Good quality spray for artwork”*
**Advertised Vs Actual Product**14%
*“As advertised”*
**Paint Quality**12%
*“making her paintings I really love it because it is good protects the brushes”*
**Efficiency**8%
*“it does the job”*
**Smell**6%
*“I kind of like the fragrance”*
**Spray/Flow**5%
*“I love how easy it is to spray for a long period of time without the nozzle clogging”*
**Value For Money**4%
*“Great price”*
**Ease Of Use**4%
*“Easy to use”*
**Compatibility-Overall**3%
*“Works well for my sketchook”*
**Color**3%
*“It doesn't change the color of my pastel work”*
### **What buyers complain about **
**Smell**31%
*“just so the chemical smell isnt in my bedroom”*
**Paint Quality**8%
*“only when you keep the spray a few feet above the painting”*
**Suitable For Outdoor**6%
*“I was not able to use this due to the requirement noted on the container that it should be used either outdoors or in a well ventilated place”*
**Spray/Flow**5%
*“Spray nozzle was not attached”*
**Functionality-Overall**3%
*“Doesnt work at all”*
**Defective Material/Parts**3%
*“Defective”*
**Advertised Vs Actual Product**3%
*“The description says matte, it decidedly is not”*
**Size-Overall**2%
*“Some buyers had complained about the cap being too tight”*
**Adhesion/Stickiness**2%
*“It smells like glue”*
**Value For Money**1%
*“Expensive”*
## **Common questions**
- **Is fixative spray profitable to sell on Amazon United States?**
- The niche generates $341K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the fixative spray niche?**
- 3 brands and 28 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fixative spray?**
- Top complaints mined from reviews: Smell, Paint Quality, Suitable For Outdoor. The return rate is 0.0%.
- **When does demand for fixative spray peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the fixative spray niche?**
- Listings span $8.79–$30.55; the average listing price is $18.25 (sweet spot $15–$100). The average incumbent carries 3,062 reviews — the moat a new listing must climb.
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