---
title: "Trend — felt - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/felt/trend"
last_updated: "2026-08-10T13:34:59.514Z"
locale: en
meta:
  description: "Niche score 54/100 · $2.2M/yr market · 2.9M searches/yr · $12.54 avg price. Soft demand (-17.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $2.2M/yr market · 2.9M searches/yr · $12.54 avg price. Soft demand (-17.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — felt - Flapen"
---

# **felt**

**Worth a look**

Shows a $2.2M/yr market, but soft demand (-17.2% this quarter) keeps it on the watch list.

Market size 95Growth 16Conversion 67Competition 41Returns 70Price range 69Avg price 54Brand share 45Review moat 49Quality gap 40

**Market size**

**Incredible****$2.2M**

$2.2M/yr · 2.9M searches

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$4.23–$38.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$12.54**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****1,583.09**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-17.2%**

90-day search growth — must beat 0% to launch

## Trend