---
title: "Felt — $2.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/felt"
last_updated: "2026-08-10T09:23:08.200Z"
locale: en
meta:
description: "Niche score 54/100 · $2.2M/yr market · 2.9M searches/yr · $12.54 avg price. Soft demand (-17.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $2.2M/yr market · 2.9M searches/yr · $12.54 avg price. Soft demand (-17.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Felt — $2.2M/yr Amazon US Niche (2026) - Flapen"
---
# **felt**
**Worth a look**
Shows a $2.2M/yr market, but soft demand (-17.2% this quarter) keeps it on the watch list.
Market size 95Growth 16Conversion 67Competition 41Returns 70Price range 69Avg price 54Brand share 45Review moat 49Quality gap 40
**Market size**
**Incredible****$2.2M**
$2.2M/yr · 2.9M searches
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$4.23–$38.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.54**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,583.09**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-17.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, felt is a $2.2M/yr Amazon United States market (2.9M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **felt market data**
- **Units sold / yr**
- **150K–200K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$1.9M–$2.5M**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#129**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 97%
**Open market**
**19%**
- flic-flac40% - XSEINO16% - KaKaPops13% - YUEZHOUYB5% - Loyisal4% - BOUBONI3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.
125K75KSpike '24Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/felt/trend)
## **Top felt search terms**
- **felt sheets**1.1M/yr-13.2%5.8% conv. - **felt**1.1M/yr-20.3%4.0% conv. - **felt fabric**175K/yr-30.2%1.8% conv. - **flet**44K/yr+20.0%0.2% conv. - **felt squares**57K/yr+13.1%5.5% conv. - **felt sheets for crafts**106K/yr-46.9%5.9% conv. - **craft felt**53K/yr-19.6%5.6% conv. - **felt paper**41K/yr-10.5%5.5% conv. - **thick felt**34K/yr-14.8%0.9% conv. - **felt sheet**28K/yr-12.8%2.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/felt/search-terms)
## **Top felt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$223K20%$446K30%$670K40%$893K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**42pcs Felt Fabric Sheet 4x4 Assorted Color DIY Craft Squares Nonwoven 1mm Thick**flic-flac**$6.53**4.4★9,847 rev](https://www.amazon.com/dp/B01GCLS32M) [2**KaKaPops Thin Felt Fabric Sheets Assorted Colors Stiff Felt Sheets for Crafts DIY Patchwork Sewing Projects Decoration (Stiff 50 Colors 812 inches)**KaKaPops**$11.66**4.6★1,033 rev](https://www.amazon.com/dp/B0CN2V1S6Q) [3**XSEINO 12 Rolls 8x35 1.4mm Thick Soft Felt Fabric Sheet 12 Assorted Morandi Series Colors Felt Pack for DIY Craft Sewing Squares Nonwoven Patchwork**XSEINO**$12.70**4.8★1,333 rev](https://www.amazon.com/dp/B0D6K9ZP35) [4**flic-flac 16PCS 8 x 12 inches (20 x 30cm) Assorted Color Felt Fabric Sheets Patchwork Sewing DIY Craft 1mm Thick**flic-flac**$8.93**4.4★297 rev](https://www.amazon.com/dp/B01GCJB7TU) [5**42 pcs Felt Fabric Sheet 4x4 Assorted Color DIY Craft Squares Nonwoven 1mm Thick**YUEZHOUYB**$4.25**4.4★100 rev](https://www.amazon.com/dp/B0G8J8TCXP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**45 Pcs Assorted Felt Sheets Felt Fabric 4x4 Stiff Felts Craft Squares for DIY Sewing Patchwork Decorative Projects 1 mm Thick**UOOU**$4.23**32 rev3mo ago](https://www.amazon.com/dp/B0GTY8DMDZ) [**42 pcs Felt Fabric Sheet 4x4 Assorted Color DIY Craft Squares Nonwoven 1mm Thick**YUEZHOUYB**$4.25**100 rev7mo ago](https://www.amazon.com/dp/B0G8J8TCXP) [**Felt Sheets for Crafts 12x8 Inch 40 Colors Craft Supplies 1mm Thick Felt Fabric Rectangle Crafts DIY Sewing Patchwork Card Making and Art Projects (Pack of 66) (Assorted Colors-12x8-66PCS)**Kotay**$19.74**41 rev7mo ago](https://www.amazon.com/dp/B0G6Z6WN68) [**TBUKEOM 42 Pcs Stiff Felt Fabric Squares 4x4 Inch Precut**TBUKEOM**$4.72**74 rev8mo ago](https://www.amazon.com/dp/B0G1ZDWV6L) [**UUDYIGE Felt Sheets for Crafts 40 PCS - 4 x 4 Assorted Colors 1mm Thick Nonwoven Felt Fabric Squares for DIY Sewing Patchwork Decorative Projects**UUDYIGE**$4.58**94 rev8mo ago](https://www.amazon.com/dp/B0G1M4CSP5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**45 Pcs Assorted Felt Sheets Felt Fabric 4x4 Stiff Felts Craft Squares for DIY Sewing Patchwork Decorative Projects 1 mm Thick**UOOU**$4.23**4.5★**▲ 439%**](https://www.amazon.com/dp/B0GTY8DMDZ) [**Felt Sheets for Crafts 12x8 Inch 40 Colors Craft Supplies 1mm Thick Felt Fabric Rectangle Crafts DIY Sewing Patchwork Card Making and Art Projects (Pack of 66) (Assorted Colors-12x8-66PCS)**Kotay**$19.74**4.5★**▲ 379%**](https://www.amazon.com/dp/B0G6Z6WN68) [**Reginary 120 Pcs 12 x 12 Inch Felt Sheets Bulk for Craft 40 Assorted Color Felt Fabric Squares Stiff Paper for Back to School Fall Festival Holiday DIY Craft Sewing Patchwork (Classic)**Reginary**$38.55**4.6★**▲ 162%**](https://www.amazon.com/dp/B0BPCKPRPP) [**42 pcs Felt Fabric Sheet 4x4 Assorted Color DIY Craft Squares Nonwoven 1mm Thick**YUEZHOUYB**$4.25**4.4★**▲ 125%**](https://www.amazon.com/dp/B0G8J8TCXP) [**XSEINO 30PCS 8 x 12 1.4 mm Thick Soft Felt Sheets 30 Assorted Multicolour Series Soft Felt Sheets for DIY Craft Sewing Squares Nonwoven Patchwork**XSEINO**$10.47**4.6★**▲ 99%**](https://www.amazon.com/dp/B0DWXLTFPB)
**~~View all trending →~~**
## **What buyers say about felt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**26%
*“Colors are as shown”*
**Quality-Overall**13%
*“Decent quality”*
**Value For Money**6%
*“Great value”*
**Material Quality**6%
*“The material feels consistent across the pieces”*
**Thickness**5%
*“Overall I'm quite satisfied with the thickness of these sheets”*
**Soft Feel**5%
*“Soft and flexible”*
**Advertised Vs Actual Product**4%
*“Exactly what I needed”*
**Ease Of Use**3%
*“Easy Use”*
**Durability**3%
*“The material feels durable”*
**Size-Overall**3%
*“these are the perfect size”*
### **What buyers complain about **
**Size-Overall**18%
*“the pieces are small”*
**Thickness**12%
*“However it was not as thick as I would have liked”*
**Hard Feel**7%
*“not soft at all”*
**Material Quality**5%
*“Despite the size the material is weird”*
**Advertised Vs Actual Product**4%
*“This item is not as described”*
**Color**4%
*“I do not love the color selection”*
**Quality-Overall**4%
*“my biggest problem is the lack of quality control”*
**Thin**3%
*“To thin”*
**Adhesion/Stickiness**2%
*“Adhesive not the best”*
**Value For Money**2%
*“I feel like it can be cheaper”*
### **Top return reasons **
**Size-Overall**59%
**Material Quality**15%
**Thin**5%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Color**3%
**Thickness**1%
**Quality-Overall**1%
**Display Colors**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is felt profitable to sell on Amazon United States?**
- The niche generates $2.2M/yr across 22 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the felt niche?**
- 15 brands and 18 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in felt?**
- Top complaints mined from reviews: Size-Overall, Thickness, Hard Feel. The return rate is 2.2%.
- **When does demand for felt peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the felt niche?**
- Listings span $4.23–$38.55; the average listing price is $12.54 (sweet spot $15–$100). The average incumbent carries 1,583 reviews — the moat a new listing must climb.
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