---
title: "Felt Roll — $75K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/felt-roll"
last_updated: "2026-08-10T09:27:19.038Z"
locale: en
meta:
description: "Niche score 49/100 · $75K/yr market · 151K searches/yr · $13.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $75K/yr market · 151K searches/yr · $13.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Felt Roll — $75K/yr Amazon US Niche (2026) - Flapen"
---
# **felt roll**
**Skip it**
Soft demand (-20.7% this quarter) — this niche doesn't clear our bar today.
Market size 19Growth 15Conversion 47Competition 88Returns 66Price range 59Avg price 60Brand share 62Review moat 70Quality gap 37
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Review moat**
**Good****697.27**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$13.16**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.93–$26.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$75K**
$75K/yr · 151K searches
**Growth**
**Bad****-20.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, felt roll is a $75K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **felt roll market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$53K–$66K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#284**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **205 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**27%**
Top 20: 68%
**Open market**
**27%**
- XSEINO31% - Barcelonetta15% - FANOMMI9% - HaoFeiJH8% - Ice Fabrics6% - CHENGZHG5%
## **Demand**
Weekly Amazon search volume, last 34 weeks — -20.7% search growth over the last 90 days.
4K3KNov '25Dec '25Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/felt-roll/trend)
## **Top felt roll search terms**
- **felt roll**37K/yr-18.1%2.0% conv. - **felt by the yard**40K/yr-26.9%1.7% conv. - **felt fabric by the yard**34K/yr-19.0%1.7% conv. - **roll of felt**8K/yr-13.5%2.4% conv. - **felt roll fabric**5K/yr+8.0%2.4% conv. - **felt fabric roll**5K/yr-13.3%1.5% conv. - **felt by the yard clearance**5K/yr-14.7%0.4% conv. - **heavy felt**3K/yr-7.7%1.5% conv. - **roll of felt fabric**3K/yr-33.4%4.2% conv. - **felt by yard**3K/yr-4.3%2.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/felt-roll/search-terms)
## **Top felt roll products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HaoFeijh Black Felt Fabric 72 * 36 Inch Wide 1.6mm Soft Black Felt Sheets by the Yard Acrylic Craft Felt Fabric Roll for DIY Craftwork Sewing Patchwork Holiday Decorations**HaoFeiJH**$12.03**4.6★1,070 rev](https://www.amazon.com/dp/B0BFM2LDSG) [2**Barcelonetta | Felt Fabric | 72 Wide | 1.6mm Thick | Acrylic & Soft | Felt by the Yard | Felt for DIY Crafts Projects Sewing (Forest Green Half Yard)**Barcelonetta**$13.85**4.6★2,199 rev](https://www.amazon.com/dp/B08W96DWPW) [3**Black Felt Fabric 36 X 36(1 Square Yard) 1.6mm Thick Soft and Durable Flexible Craft Felt by The Yard for Sewing DIY Art Craft Project Decorations**FANOMMI**$8.85**4.4★976 rev](https://www.amazon.com/dp/B0CPJ2P52B) [4**XSEINO Red Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Red Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$12.88**4.6★203 rev](https://www.amazon.com/dp/B0FX2R7TCR) [5**XSEINO Ivory Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts White Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$13.17**4.6★203 rev](https://www.amazon.com/dp/B0FX2QQH1B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MITINU White Felt Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects**MITINU**$13.00**18 rev4mo ago](https://www.amazon.com/dp/B0GR9B5S1Z) [**MITINU Tan Felt Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects**MITINU**$12.93**18 rev4mo ago](https://www.amazon.com/dp/B0GR9R61NF) [**XSEINO Black Large Felt Fabric 108 X 36 (3 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Black Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$17.54**74 rev5mo ago](https://www.amazon.com/dp/B0GBVDWSSY) [**XSEINO Red Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Red Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$12.88**203 rev9mo ago](https://www.amazon.com/dp/B0FX2R7TCR) [**XSEINO Ivory Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts White Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$13.17**203 rev9mo ago](https://www.amazon.com/dp/B0FX2QQH1B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MITINU White Felt Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects**MITINU**$13.00**4.2★**▲ 473%**](https://www.amazon.com/dp/B0GR9B5S1Z) [**MITINU Tan Felt Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects**MITINU**$12.93**4.2★**▲ 457%**](https://www.amazon.com/dp/B0GR9R61NF) [**XSEINO Black Large Felt Fabric 108 X 36 (3 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Black Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$17.54**4.4★**▲ 451%**](https://www.amazon.com/dp/B0GBVDWSSY) [**XSEINO Black Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Black Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts**XSEINO**$12.96**4.6★**▲ 437%**](https://www.amazon.com/dp/B0FX2V4JGK) [**Barcelonetta | Felt Fabric | 72 Wide | 1.6mm Thick | Acrylic & Soft | Felt by the Yard | Felt for DIY Crafts Projects Sewing (Baby Blue Half Yard)**Barcelonetta**$13.43**4.6★**▲ 264%**](https://www.amazon.com/dp/B08W9P36WJ)
**~~View all trending →~~**
## **What buyers say about felt roll**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Great Quality Felt”*
**Color**12%
*“the colors are vibrant”*
**Advertised Vs Actual Product**9%
*“As described”*
**Material Quality**7%
*“Great material”*
**Thickness**7%
*“Nice thick material”*
**Soft Feel**6%
*“Lovely, Soft, Fabric Feel”*
**Value For Money**5%
*“Good Price”*
**Adhesion/Stickiness**5%
*“It sticks well”*
**Upholstery/Fabric Quality**4%
*“This is heavy duty fabric”*
**Size-Overall**4%
*“the size was accurate”*
### **What buyers complain about **
**Adhesion/Stickiness**15%
*“Terrible adhesion”*
**Color**13%
*“Very disappointed with the color being so off”*
**Thickness**12%
*“It is more dense than thick”*
**Size-Overall**5%
*“This is a bit more narrow than I expected”*
**Quality-Overall**4%
*“Inconsistent quality”*
**Material Quality**3%
*“This synthetic material is thin”*
**Advertised Vs Actual Product**3%
*“Not as pastel as I thought from the pictures”*
**Value For Money**3%
*“For myself, I felt the cost was a little high”*
**Thin**2%
*“Too thin”*
**Ease Of Use**2%
*“Made using it difficult”*
### **Top return reasons **
**Material Quality**20%
**Size-Overall**14%
**Color**13%
**Thin**11%
**Thickness**7%
**Advertised Vs Actual Product**7%
**Adhesion/Stickiness**6%
**Value For Money**5%
**Display Colors**3%
**Functionality-Overall**3%
## **Common questions**
- **Is felt roll profitable to sell on Amazon United States?**
- The niche generates $75K/yr across 66 tracked products. 5 of 22 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the felt roll niche?**
- 22 brands and 24 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in felt roll?**
- Top complaints mined from reviews: Adhesion/Stickiness, Color, Thickness. The return rate is 2.4%.
- **What does it cost to enter the felt roll niche?**
- Listings span $6.93–$26.67; the average listing price is $13.16 (sweet spot $15–$100). The average incumbent carries 697 reviews — the moat a new listing must climb.
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