---
title: "Felt Hearts — $23K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/felt-hearts"
last_updated: "2026-08-10T08:32:24.344Z"
locale: en
meta:
description: "Niche score 34/100 · $23K/yr market · 108K searches/yr · $8.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $23K/yr market · 108K searches/yr · $8.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Felt Hearts — $23K/yr Amazon US Niche (2026) - Flapen"
---
# **felt hearts**
**Skip it**
Soft demand (-90.8% this quarter) — this niche doesn't clear our bar today.
Market size 6Growth 0Conversion 31Competition 61Returns 62Price range 28Avg price 23Brand share 50Review moat 87Quality gap 24
**Review moat**
**Great****252.72**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$2.09–$20.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.38**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$23K**
$23K/yr · 108K searches
**Growth**
**Bad****-90.8%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, felt hearts is a $23K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 34/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **felt hearts market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$34K–$42K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#3,322**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **66%**
- **Out of stock**
- **15.2%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 91%
**Open market**
**22%**
- Playfully Ever After31% - PPhtony22% - Your Heart's Content10% - Glaciart One8% - Fanfanwin4% - Xthrotsenk3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -90.8% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 25.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/felt-hearts/trend)
## **Top felt hearts search terms**
- **felt hearts**48K/yr-92.9%2.4% conv. - **fabric hearts**14K/yr-88.5%0.6% conv. - **felt heart**8K/yr-79.3%1.8% conv. - **felt hearts for crafts**15K/yr-91.1%3.8% conv. - **red felt hearts**5K/yr-83.6%2.9% conv. - **heart felt**3K/yr-77.4%1.3% conv. - **felt heart stickers**5K/yr-87.9%3.5% conv. - **felt heart ornaments**12K/yr-96.7%0.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/felt-hearts/search-terms)
## **Top felt hearts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$2K15%$3K20%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PPhtony Felt Hearts Cutout for Valentines Day Wedding Decoration Scrapbooking Sewing Craft Embellishment 50PCS (Red 50mm)**PPhtony**$5.88**4.1★62 rev](https://www.amazon.com/dp/B0CY1YWRS2) [2**Your Hearts Content Mini Wool Hearts Set of 12 Gift for Mom Home Decor Bowl Filler Wedding Favors Girls Weekend Gifts for a Coworker Party Decor (Hearts Set 12)**Your Heart's Content**$20.02**4.6★28 rev](https://www.amazon.com/dp/B0CZFWKYMT) [3**Playfully Ever After 1 inch Felt Hearts 200pc - Mixed Color Pack**Playfully Ever After**$6.62**4.5★70 rev](https://www.amazon.com/dp/B098872KVD) [4**Playfully Ever After 1 inch Stiff Felt Hearts 200pc - Mix Color Pack**Playfully Ever After**$7.06**4.8★20 rev](https://www.amazon.com/dp/B09888BJVK) [5**Glaciart One Red Felted Hearts - 1.5 (10 Pcs) - Needle Felting - Needle Felting & Essential Oils Ready - Handmade in Nepal Using 100% Natural New Zealand Wool for Art Projects & Valentines Decor**Glaciart One**$11.63**4.8★271 rev](https://www.amazon.com/dp/B08LBWXH26)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**60 Pcs Red Felt Hearts for Crafts 1.96 Inch Mini Heart Shapes Decorative Scrapbooking Sewing Craft Embellishment Wedding Party Valentines Day Decoration**Xthrotsenk**$4.56**1 rev6mo ago](https://www.amazon.com/dp/B0G82RJS7B) [**SEPGLITTER Valentines Day Felt Hearts 300Pcs Felt Colorful Heart Shapes Decorative Confetti for Valentines Day Crafts Wedding Ornaments**SEPGLITTER**$8.33**17 rev9mo ago](https://www.amazon.com/dp/B0FSRW74YJ) [**Fanfanwin 15 Pcs Felt Hearts for Crafts 1.6 Inch Rainbow Hearts Wool Ornaments for Garland Wreath Nursery Decor Felt Balls for Crafts Birthday Baby Shower Photo Bunting Home Party Decor DIY**Fanfanwin**$13.29**20 rev1y ago](https://www.amazon.com/dp/B0DP7CCBR4) [**FOIMAS ValentineS Day Felt Hearts 300pcs Red Pink Mini Cute Romantico Felt Hearts Confetti for Valentines Day Weeding Party Anniversary Various Ceremonies Diy Crafts Supplies Gifts Wraps Scrapbooks**FOIMAS**$6.87**5 rev1y ago](https://www.amazon.com/dp/B0DNSQLQ5G) [**Chenkou Craft 100pcs Felt Heart Fabric Embellishments DIY Crafts Scrapbooking 3/4 Inch 7 Colors (Mix)**Chenkou Craft**$7.71**5 rev1y ago](https://www.amazon.com/dp/B0DGP5D2SR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ONLYKXY 200pcs Sponge Decor Flower Heart Shape Petal Glitter Confetti for Wedding Party Valentines Day**ONLYKXY**$5.55**4.6★**▲ 850%**](https://www.amazon.com/dp/B0BTNXLWVS) [**Your Hearts Content Mini Wool Hearts Set of 12 Gift for Mom Home Decor Bowl Filler Wedding Favors Girls Weekend Gifts for a Coworker Party Decor (Hearts Set 12)**Your Heart's Content**$20.02**4.6★**▲ 469%**](https://www.amazon.com/dp/B0CZFWKYMT) [**Chenkou Craft 100pcs Felt Heart Fabric Embellishments DIY Crafts Scrapbooking 3/4 Inch 7 Colors (Mix)**Chenkou Craft**$7.71**5.0★**▲ 247%**](https://www.amazon.com/dp/B0DGP5D2SR) [**60 Pcs Red Felt Hearts for Crafts 1.96 Inch Mini Heart Shapes Decorative Scrapbooking Sewing Craft Embellishment Wedding Party Valentines Day Decoration**Xthrotsenk**$4.56**5.0★**▲ 231%**](https://www.amazon.com/dp/B0G82RJS7B) [**Playfully Ever After 1 inch Stiff Felt Hearts 200pc - Mix Color Pack**Playfully Ever After**$7.06**4.8★**▲ 162%**](https://www.amazon.com/dp/B09888BJVK)
**~~View all trending →~~**
## **What buyers say about felt hearts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“These were well made”*
**Ease Of Use**15%
*“practical to use it”*
**Advertised Vs Actual Product**13%
*“Exactly as described”*
**Value For Money**8%
*“Cute decoration for a good price”*
**Color**7%
*“Cute and colorful”*
**Size-Overall**6%
*“The size description is accurate”*
**Shape/Style**4%
*“Perfectly shaped”*
**Adhesion/Stickiness**4%
*“Excellent adhesion and appearance”*
**Strength**3%
*“Sturdy Red Valentines to send to friends 💗❣️ These sturdy red valentines are perfect to tuck in anywhere”*
**Design-Overall**3%
*“Amazing decor”*
### **What buyers complain about **
**Size-Overall**24%
*“Too small”*
**Hard Feel**9%
*“VERY hard, stiff felt”*
**Value For Money**9%
*“Expensive”*
**Durability**7%
*“Doesnt stay on very long”*
**Quality-Overall**7%
*“Very low quality”*
**Functionality-Overall**7%
*“Did not work”*
**Shape/Style**5%
*“The shape is longer”*
**Adhesion/Stickiness**5%
*“they do not stick”*
**Advertised Vs Actual Product**5%
*“Misleading”*
**Defective Material/Parts**5%
*“Most just wont stay on”*
### **Top return reasons **
**Size-Overall**49%
**Advertised Vs Actual Product**11%
**Value For Money**7%
**Color**5%
**Material Quality**5%
**Quality-Overall**5%
**Adhesion/Stickiness**4%
**Functionality-Overall**3%
**Thin**3%
**Brightness/Shine/Glow**2%
## **Common questions**
- **Is felt hearts profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 29 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -90.8%. Flapen's verdict: Skip it (34/100).
- **How competitive is the felt hearts niche?**
- 19 brands and 24 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in felt hearts?**
- Top complaints mined from reviews: Size-Overall, Hard Feel, Value For Money. The return rate is 2.5%.
- **When does demand for felt hearts peak?**
- Demand peaks in Jan–Feb; the busiest month runs 25.8× the quietest.
- **What does it cost to enter the felt hearts niche?**
- Listings span $2.09–$20.02; the average listing price is $8.38 (sweet spot $15–$100). The average incumbent carries 253 reviews — the moat a new listing must climb.
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