---
title: "Felt Flowers — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/felt-flowers"
last_updated: "2026-08-10T03:52:46.170Z"
locale: en
meta:
description: "Niche score 50/100 · $51K/yr market · 119K searches/yr · $15.39 avg price. A small market ($51K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $51K/yr market · 119K searches/yr · $15.39 avg price. A small market ($51K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Felt Flowers — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **felt flowers**
**Worth a look**
Shows a thin review moat (126 avg reviews), but a small market ($51K/yr) keeps it on the watch list.
Market size 13Growth 20Conversion 35Competition 82Returns 75Price range 58Avg price 76Brand share 68Review moat 94Quality gap 42
**Review moat**
**Great****125.65**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Avg price**
**Great****$15.39**
avg listing price — sweet spot $15–$100
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$2.38–$32.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-10.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$51K**
$51K/yr · 119K searches
According to Flapen's Amazon United States niche tracking, felt flowers is a $51K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **felt flowers market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$46K–$62K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#2,512**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **79%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**38 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**64%**
Top 20: 89%
**Top-5 click share**
**33%**
Top 20: 72%
**Open market**
**33%**
- Glaciart One31% - Coopay11% - Naler11% - FreshCut Crafts6% - takemay6% - JKJF3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/felt-flowers/trend)
## **Top felt flowers search terms**
- **felt flowers**75K/yr-5.1%2.0% conv. - **felt flowers for crafts**19K/yr-17.9%3.1% conv. - **felt flower bouquet**6K/yr+3.9%1.2% conv. - **felt flower**7K/yr-18.4%2.0% conv. - **wool flowers**5K/yr-16.9%1.2% conv. - **felt flowers for kids**3K/yr-32.1%2.1% conv. - **felt flowers with stems**3K/yr-80.9%1.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/felt-flowers/search-terms)
## **Top felt flowers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$6K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Naler 120pcs Felt Flowers Fabric Flower Embellishments for DIY Crafts Sewing Spring Handcraft Decoration 1.1 Inch Assorted Colors**Naler**$7.58**4.6★316 rev](https://www.amazon.com/dp/B07ST9M81G) [2**Coopay 120 Pieces Felt Flowers Fabric Flower Embellishments Assorted Colors for DIY Crafts**Coopay**$9.39**4.5★467 rev](https://www.amazon.com/dp/B076GJ9PK5) [3**Glaciart One Felt Flowers Artificial Bouquet - 5 pcs | Reusable Washable and Essential Oil Ready Pastel Artificial Flowers w/Bendable Wire Stem | Great as Gift and Home or Event Decorations**Glaciart One**$14.04**4.5★51 rev](https://www.amazon.com/dp/B0CQK9JR56) [4**FreshCut Crafts: 280 Pieces of DIY Flower Cutouts with IDEA Guide - 2-Sided Punch Out Tulips Daisies Daffodils Flowers Ideal for Spring Craft Projects and Mothers Day DIY Gift Craft**FreshCut Crafts**$11.99**4.7★353 rev](https://www.amazon.com/dp/B0CJQPLVGG) [5**24pcs Felt Fabric Flowers Embellishments for Crafts 1.2 inch Nonwoven Appliques Ornament with 30 Stickers for DIY Wedding Bride Cards Gift Wrapping Sewing Scrapbook Photo Frame Album Decoration**takemay**$7.96**4.7★40 rev](https://www.amazon.com/dp/B0DLNKKFR8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Glaciart One Wool Felt Flowers Set Handcrafted Artificial Arrangement with Colorful Stems Eco-Friendly Material Essential Oil Ready Reusable Decor Washable Gift for Events or Home**Glaciart One**$29.49**101 rev3mo ago](https://www.amazon.com/dp/B0GWRQFBQZ) [**Glaciart One Wool Felt Flowers Set Handcrafted Artificial Arrangement with Colorful Stems Eco-Friendly Material Essential Oil Ready Reusable Decor Washable Gift for Events or Home**Glaciart One**$30.68**101 rev3mo ago](https://www.amazon.com/dp/B0GWRWCLNT) [**Glaciart One Felt Flowers Artificial Bouquet - 5 pcs | Reusable Washable and Essential Oil Ready Pastel Artificial Flowers w/Bendable Wire Stem | Great as Gift and Home or Event Decorations**Glaciart One**$14.92**51 rev9mo ago](https://www.amazon.com/dp/B0FRTFQVRW) [**Glaciart One Wool Felt Flowers Set Handcrafted Artificial Arrangement with Colorful Stems Eco-Friendly Material Essential Oil Ready Reusable Decor Washable Gift for Events or Home**Glaciart One**$32.20**24 rev10mo ago](https://www.amazon.com/dp/B0FP3VR2KH) [**XunYee 5.6 ft Felt Flower Garland Wool Felt Garland Hand Felted Flower Banner for Floral Mantle Wedding Birthday Party Decor(Colorful 1 Pack)**XunYee**$20.24**24 rev1y ago](https://www.amazon.com/dp/B0FH6WR1KW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glaciart One Wool Felt Flowers Set Handcrafted Artificial Arrangement with Colorful Stems Eco-Friendly Material Essential Oil Ready Reusable Decor Washable Gift for Events or Home**Glaciart One**$29.49**4.7★**▲ 213%**](https://www.amazon.com/dp/B0GWRQFBQZ) [**Glaciart One Wool Felt Flowers Set Handcrafted Artificial Arrangement with Colorful Stems Eco-Friendly Material Essential Oil Ready Reusable Decor Washable Gift for Events or Home**Glaciart One**$30.68**4.7★**▲ 212%**](https://www.amazon.com/dp/B0GWRWCLNT) [**Coopay 240 Pieces Felt Flowers Fabric Flower Embellishments Assorted Colors for DIY Crafts**Coopay**$14.03**4.5★**▲ 89%**](https://www.amazon.com/dp/B07QRT1SSG) [**FuWeave 200 Pcs Colorful Felt Flower Die Cut Embellishment Multicolor Fabric Embellishments 2.2 Inch Felt Pads Appliques for Spring Summer Home Classroom Wall Craft Project**FuWeave**$11.96**4.0★**▲ 72%**](https://www.amazon.com/dp/B0F221RF2K) [**210 Pcs Mini Silk Flower Heads Small Fake Rose Daisy Faux Flowers Bulk for Crafts Artificial 3D Loose Fabric Flowers Heads Sunflower Bulk for Wedding Hair Cap Dresses Decorations (Bright Colors Mixed)**ATTGREAT**$18.15**4.6★**▲ 59%**](https://www.amazon.com/dp/B0CQY4D1X2)
**~~View all trending →~~**
## **What buyers say about felt flowers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**19%
*“Great fun”*
**Gifting Purpose**14%
*“Excellent gift”*
**Quality-Overall**13%
*“Good Quality”*
**Ease Of Use**12%
*“Easy to use”*
**Color**9%
*“The colors are vibrant”*
**Value For Money**6%
*“great for the price”*
**Creativity**5%
*“allows for endless creativity”*
**Design-Overall**4%
*“Perfectly crafted by hand”*
**Advertised Vs Actual Product**3%
*“Exactly what I needed”*
**Size-Overall**2%
*“They were the perfect size”*
### **What buyers complain about **
**Size-Overall**32%
*“It's small”*
**Ease Of Use**6%
*“Awkward to use”*
**Strength**6%
*“they do not stand up”*
**Adhesion/Stickiness**6%
*“Sadly I had to hot glue the flowers on”*
**Quality-Overall**6%
*“Terrible quality”*
**Advertised Vs Actual Product**5%
*“The reality of the product does not match the picture”*
**Smell**4%
*“Very funky smell when you open the package that permitted my entire room”*
**Value For Money**3%
*“Cheap”*
**Instructions/User Manual/Troubleshooting**3%
*“Instructions not easy to follow”*
**Fun/Entertainment Experience**1%
*“Not fun”*
### **Top return reasons **
**Size-Overall**38%
**Quality-Overall**9%
**Advertised Vs Actual Product**9%
**Value For Money**8%
**Color**6%
**Gifting Purpose**5%
**Defective Material/Parts**5%
**Material Quality**5%
**Functionality-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is felt flowers profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 57 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the felt flowers niche?**
- 38 brands and 43 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in felt flowers?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Strength. The return rate is 2.0%.
- **When does demand for felt flowers peak?**
- Demand peaks in Feb–Mar–Apr–May; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the felt flowers niche?**
- Listings span $2.38–$32.20; the average listing price is $15.39 (sweet spot $15–$100). The average incumbent carries 126 reviews — the moat a new listing must climb.
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