---
title: "Felt Drawer Liner — $64K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/felt-drawer-liner"
last_updated: "2026-08-10T00:12:52.379Z"
locale: en
meta:
description: "Niche score 43/100 · $64K/yr market · 153K searches/yr · $15.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $64K/yr market · 153K searches/yr · $15.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Felt Drawer Liner — $64K/yr Amazon US Niche (2026) - Flapen"
---
# **felt drawer liner**
**Skip it**
A small market ($64K/yr) — this niche doesn't clear our bar today.
Market size 16Growth 19Conversion 34Competition 66Returns 66Price range 49Avg price 76Brand share 58Review moat 51Quality gap 30
**Avg price**
**Great****$15.31**
avg listing price — sweet spot $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,456.77**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$4.99–$24.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$64K**
$64K/yr · 153K searches
According to Flapen's Amazon United States niche tracking, felt drawer liner is a $64K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **felt drawer liner market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$77K–$92K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#244**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 83%
**Open market**
**24%**
- Waddllcor22% - Drymate20% - Mesheshe15% - GAOTAOBN9% - CRE8TIVE5% - BENECREAT5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.6% search growth over the last 90 days.
4K3KSpike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/felt-drawer-liner/trend)
## **Top felt drawer liner search terms**
- **velvet drawer liner**26K/yr-2.4%1.9% conv. - **felt drawer liner**26K/yr-16.4%2.4% conv. - **self adhesive velvet**11K/yr+0.0%3.0% conv. - **adhesive velvet**12K/yr-8.9%2.6% conv. - **felt liner**10K/yr-8.6%2.7% conv. - **jewelry box liner**8K/yr-18.7%1.6% conv. - **fabric drawer liner**6K/yr+10.0%0.7% conv. - **velvet liner**6K/yr+0.8%3.1% conv. - **drawer felt lining**5K/yr-6.5%2.3% conv. - **felt shelf liner**5K/yr-7.1%1.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/felt-drawer-liner/search-terms)
## **Top felt drawer liner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Self Adhesive Velvet Flock Backing Paper Liner for Jewelry Drawer Craft Fabric Peel and Stick Black Soft Velvet Liner for Drawer DIY 17.7 x 117**Waddllcor**$18.40**4.6★2,250 rev](https://www.amazon.com/dp/B07DPSGXQC) [2**Mesheshe 10PCS Self Adhesive Felt DIY Self Adhesive Fabric for Art & Crafts Peel and Stick Felt for Drawer and Jewelry Box Felt Liner A4 Size (8.3 x 11.8 Black)**Mesheshe**$7.60**4.6★4,786 rev](https://www.amazon.com/dp/B08DS6CZRJ) [3**Drymate Premium Luxury Shelf & Drawer Liner Thick Cushioned Fabric Non-Adhesive Absorbent Waterproof Slip-Resistant Liners for Kitchen Cabinets Cupboards (USA Made)(12x59)(2-Pack)(Light Grey)**Drymate**$22.18**4.6★2,629 rev](https://www.amazon.com/dp/B0BQCCRSYH) [4**Drymate Premium Luxury Shelf & Drawer Liner Thick Cushioned Fabric Non-Adhesive Absorbent Waterproof Slip-Resistant Liners for Kitchen Cabinets Cupboards (USA Made)(11x50)(2-Pack)(Charcoal)**Drymate**$18.69**4.6★2,629 rev](https://www.amazon.com/dp/B0CX3H2WHV) [5**Drymate Premium Luxury Shelf & Drawer Liner Thick Cushioned Fabric Non-Adhesive Absorbent Waterproof Slip-Resistant Liners for Kitchen Cabinets Cupboards (USA Made)(12x59)(2-Pack)(Charcoal)**Drymate**$22.93**4.6★2,629 rev](https://www.amazon.com/dp/B0CJB1D7N5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Self Adhesive Velvet Flock Drawer Liner Soft Felt Fabric Liner Peel and Stick Velvet Liners for Drawer Jewelry Boxes Cabinets Shelves and Crafts**CHENGZHG**$9.99**1 rev2mo ago](https://www.amazon.com/dp/B0GX22JQBD) [**CHIHUT 12x100 Light Pink Felt Fabric Velvet Flocking Liner for Jewelry Box Shelf Liners Crafts Self Adhesive Velvet Drawer Liner Roll Thick Soft Velvet Flock Contact Paper for Dressers Cabinets**CHIHUT**$9.28**184 rev1y ago](https://www.amazon.com/dp/B0DKW3GP31) [**Adhesive Green Velvet Felt Fabric Liner Felt Drawer Liner Wallpaper for Jewelry Box Cabinets Shelf Walls Arts & Crafts Felt Fabric Sheet 4.7 x 98**GAOTAOBN**$9.15**126 rev1y ago](https://www.amazon.com/dp/B0DF512GJJ) [**Adhesive Coffee Velvet Felt Fabric Liner Felt Drawer Liner Wallpaper for Jewelry Box Cabinets Shelf Walls Arts & Crafts Felt Fabric Sheet 14.2 x 98**GAOTAOBN**$16.87**126 rev1y ago](https://www.amazon.com/dp/B0DF49CHBG) [**Adhesive Black Velvet Felt Fabric Liner Felt Drawer Liner Wallpaper for Jewelry Box Cabinets Shelf Walls Arts & Crafts Felt Fabric Sheet 4.7 x 98**GAOTAOBN**$8.89**126 rev1y ago](https://www.amazon.com/dp/B0DF4FS73J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Self Adhesive Velvet Flock Drawer Liner Soft Felt Fabric Liner Peel and Stick Velvet Liners for Drawer Jewelry Boxes Cabinets Shelves and Crafts**CHENGZHG**$9.99**5.0★**▲ 320%**](https://www.amazon.com/dp/B0GX22JQBD) [**Drymate Premium Luxury Shelf & Drawer Liner Thick Cushioned Fabric Non-Adhesive Absorbent Waterproof Slip-Resistant Liners for Kitchen Cabinets Cupboards (USA Made)(12x59)(2-Pack)(Charcoal)**Drymate**$22.93**4.6★**▲ 113%**](https://www.amazon.com/dp/B0CJB1D7N5) [**CHIHUT 12x100 Light Pink Felt Fabric Velvet Flocking Liner for Jewelry Box Shelf Liners Crafts Self Adhesive Velvet Drawer Liner Roll Thick Soft Velvet Flock Contact Paper for Dressers Cabinets**CHIHUT**$9.28**4.7★**▲ 106%**](https://www.amazon.com/dp/B0DKW3GP31) [**Adhesive Black Velvet Felt Fabric Liner Felt Drawer Liner Wallpaper for Jewelry Box Cabinets Shelf Walls Arts & Crafts Felt Fabric Sheet 4.7 x 98**GAOTAOBN**$8.89**4.7★**▲ 42%**](https://www.amazon.com/dp/B0DF4FS73J) [**BENECREAT 15.7x78.7inch Gray Self-Adhesive Felt Fabric Shelf Liner for Festival Decorations DIY Picture Framing and Jewelry Box Fabric Stick 1mm Thick**BENECREAT**$15.67**4.4★**▲ 35%**](https://www.amazon.com/dp/B0923YSH7R)
**~~View all trending →~~**
## **What buyers say about felt drawer liner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“A good product by GM”*
**Adhesion/Stickiness**16%
*“Good adhesive”*
**Ease Of Use**11%
*“Easy Use”*
**Advertised Vs Actual Product**8%
*“performs as advertised”*
**Efficiency**5%
*“Works great”*
**Value For Money**4%
*“Great value”*
**Color**4%
*“Beautiful color”*
**Assembly/Installation**4%
*“Easy to measure, cut & install”*
**Thickness**3%
*“Felt is thick enough”*
**Material Quality**2%
*“Great material to line cabinets or pantry shelves with”*
### **What buyers complain about **
**Adhesion/Stickiness**16%
*“Adhesive not the best”*
**Quality-Overall**16%
*“Not great quality control”*
**Thickness**10%
*“Pretty thin and some sheets arrived creased”*
**Ease Of Use**5%
*“Somewhat hard to hold”*
**Value For Money**5%
*“expensive”*
**Color**4%
*“It's two completely different color for half the roll”*
**Material Quality**4%
*“Inconsistent Velvet”*
**Strength**4%
*“This mat was very flimsy”*
**Size-Overall**4%
*“very short”*
**Advertised Vs Actual Product**3%
*“False Description”*
### **Top return reasons **
**Size-Overall**21%
**Color**15%
**Material Quality**14%
**Adhesion/Stickiness**8%
**Advertised Vs Actual Product**8%
**Thin**7%
**Thickness**5%
**Value For Money**3%
**Quality-Overall**3%
**Functionality-Overall**3%
## **Common questions**
- **Is felt drawer liner profitable to sell on Amazon United States?**
- The niche generates $64K/yr across 35 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the felt drawer liner niche?**
- 17 brands and 21 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in felt drawer liner?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Thickness. The return rate is 2.4%.
- **When does demand for felt drawer liner peak?**
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the felt drawer liner niche?**
- Listings span $4.99–$24.55; the average listing price is $15.31 (sweet spot $15–$100). The average incumbent carries 1,457 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)