---
title: "Fall Washi Tape — $9K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/fall-washi-tape"
last_updated: "2026-08-10T04:57:02.949Z"
locale: en
meta:
description: "Niche score 52/100 · $9K/yr market · 34K searches/yr · $9.57 avg price. A small market ($9K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $9K/yr market · 34K searches/yr · $9.57 avg price. A small market ($9K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fall Washi Tape — $9K/yr Amazon US Niche (2026) - Flapen"
---
# **fall washi tape**
**Worth a look**
Shows low returns (1.2%), but a small market ($9K/yr) keeps it on the watch list.
Market size 2Growth 76Conversion 37Competition 51Returns 91Price range 32Avg price 30Brand share 69Review moat 79Quality gap 57
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****416.19**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+61.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$5.35–$19.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.57**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$9K**
$9K/yr · 34K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, fall washi tape is a $9K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fall washi tape market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$14K–$19K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#1,069**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **52%**
- **Out of stock**
- **16.8%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **219 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**19**
**Top-5 brand share**
**64%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 100%
**Open market**
**36%**
- Baijixin18% - YOUQIWJ15% - Songdao8% - littkeef cliaet7% - Waenerec7% - YUBX7%
## **Demand**
Weekly Amazon search volume, last 35 weeks — +61.9% search growth over the last 90 days.
1K750Spike '26Nov '25Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/fall-washi-tape/trend)
## **Top fall washi tape search terms**
- **fall washi tape**23K/yr+53.0%2.3% conv. - **autumn washi tape**7K/yr+44.2%2.9% conv. - **washi tape fall**4K/yr+160.2%1.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/fall-washi-tape/search-terms)
## **Top fall washi tape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$47210%$94315%$1K20%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Baijixin Autumn Washi Tape Set 10 Rolls - Autumn Leaves Pumpkin Sunflower Fall Decorative Tape for Bullet Journal Planner DIY Arts Crafts Scrapbooking**Baijixin**$6.02**4.8★238 rev](https://www.amazon.com/dp/B0B6WQFWGR) [2**YOUQIWJ Autumn Washi Tape Set 10 Rolls - Yellow Leaves & Flowers Masking Decorative Tapes for Bullet Journal Planner DIY Arts Crafts Scrapbooking Party Favors (Autumn)**YOUQIWJ**$6.08**4.7★38 rev](https://www.amazon.com/dp/B0FRFJDGGS) [3**Songdao 18 Rolls Seasons Flowers Washi Tape Set Floral Arts Adhesive Tapes Blooming Garden Decorative Masking Tape Sets for Craft Kids Scrapbook DIY Gift Wrapping (Autumn)**Songdao**$8.83**3.8★96 rev](https://www.amazon.com/dp/B0DHZLGKH7) [4**Waenerec Fall Washi Tape Set 20 Rolls Autumn Washi Tape Autumn Thanksgiving Pumpkin Fall Leaves Decorative Tape for Seasonal Kids DIY Art Crafts Notebook Scrapbooking & Stamping Supplies**Waenerec**$8.07**4.1★204 rev](https://www.amazon.com/dp/B0FGTXKRWM) [5**Joysoong Halloween Washi Tape Set 16 Rolls Fall & Spooky Decorative Tape Autumn Washi Tape for Journaling Crafts Pumpkin Decor (0.6 x10 ft) - Autumn Leaves Bats Pumpkins Vintage Horror**Joysoong**$10.14**4.5★8 rev](https://www.amazon.com/dp/B0FKSR8VFX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YOUQIWJ Autumn Washi Tape Set 10 Rolls - Yellow Leaves & Flowers Masking Decorative Tapes for Bullet Journal Planner DIY Arts Crafts Scrapbooking Party Favors (Autumn)**YOUQIWJ**$6.08**38 rev9mo ago](https://www.amazon.com/dp/B0FRFJDGGS) [**Joysoong Halloween Washi Tape Set 16 Rolls Fall & Spooky Decorative Tape Autumn Washi Tape for Journaling Crafts Pumpkin Decor (0.6 x10 ft) - Autumn Leaves Bats Pumpkins Vintage Horror**Joysoong**$10.14**8 rev9mo ago](https://www.amazon.com/dp/B0FKSR8VFX) [**YUBBAEX 60 Rolls Value Washi Tape Pack Retro Arts Masking Tape Basic Patterns Decorative for DIY Crafts Bullet Journal Supplies Planners Scrapbook Card/Gift Wrapping (Autumn Kimono)**YUBBAEX**$14.56**107 rev11mo ago](https://www.amazon.com/dp/B0FKMVKM8R) [**MOZUI 12 Rolls Fall Plaids Washi Tape Autumn Maple Leaves Pumpkin Masking Washi Tape 15mm Thanksgiving Harvest Decorative Tape Sticker for Scrapbook Journal DIY Craft Gift Wrapping**MOZUI**$8.10**6 rev12mo ago](https://www.amazon.com/dp/B0FH6RLTC6) [**Waenerec Fall Washi Tape Set 20 Rolls Autumn Washi Tape Autumn Thanksgiving Pumpkin Fall Leaves Decorative Tape for Seasonal Kids DIY Art Crafts Notebook Scrapbooking & Stamping Supplies**Waenerec**$8.07**204 rev1y ago](https://www.amazon.com/dp/B0FGTXKRWM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**littkeef cliaet 12 Pcs Thanksgiving Washi Tape Maple Leaf Print Masking Tape Pumpkin Pattern Decorative Paper Sticker for Fall Party Holiday Scrapbook DIY Craft Gift Wrapping Handbook Sticker**littkeef cliaet**$8.25**4.2★**▲ 905%**](https://www.amazon.com/dp/B0CGHFD7NW) [**12 Pcs Thanksgiving Print Masking Tape Fall Maple Leaf Washi Tape Pumpkin Pattern Decorative Paper Sticker for Fall Party Holiday Scrapbook DIY Craft Gift Wrapping Handbook Sticker**littkeef cliaet**$7.58**4.2★**▲ 741%**](https://www.amazon.com/dp/B0CGHMLDNX) [**12 Rolls Fall Washi Tape Set for Bullet Journaling DIY Crafts Scrapbooking Gift Wrapping Colorful Autumn Decoration Tape Grid Sunflower Maple Leaves Washi Tape**GARNETIN**$5.35**4.5★**▲ 323%**](https://www.amazon.com/dp/B0B4K1W2QM) [**YOUQIWJ Autumn Washi Tape Set 10 Rolls - Yellow Leaves & Flowers Masking Decorative Tapes for Bullet Journal Planner DIY Arts Crafts Scrapbooking Party Favors (Autumn)**YOUQIWJ**$6.08**4.7★**▲ 282%**](https://www.amazon.com/dp/B0FRFJDGGS) [**YUBBAEX 60 Rolls Value Washi Tape Pack Retro Arts Masking Tape Basic Patterns Decorative for DIY Crafts Bullet Journal Supplies Planners Scrapbook Card/Gift Wrapping (Autumn Kimono)**YUBBAEX**$14.56**4.4★**▲ 166%**](https://www.amazon.com/dp/B0FKMVKM8R)
**~~View all trending →~~**
## **What buyers say about fall washi tape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**21%
*“has a good amount of stickiness for what I use it for. sectioning my diamond paintings”*
**Design-Overall**20%
*“The designs are nice and pretty”*
**Color**13%
*“the colors are bright”*
**Quality-Overall**9%
*“The quality of the tape is great”*
**Shape/Style**4%
*“The patterns are really gorgeous”*
**Value For Money**4%
*“Price point is great”*
**Durability**3%
*“durable”*
**Paper Quality**3%
*“Worked perfectly for taping my Bible's book introductory pages”*
### **What buyers complain about **
**Adhesion/Stickiness**22%
*“Poor Adhesive”*
**Quality-Overall**11%
*“This is pretty cheap tape”*
**Thickness**9%
*“Thin”*
**Tear Resistance**5%
*“Also they don't tear evenly”*
**Durability**5%
*“It rips in half every time you try to use it”*
**Size-Overall**5%
*“Also the rolls are small”*
**Paper Quality**4%
*“Ive had to toss quite a few because they do not stick to paper”*
**Design-Overall**3%
*“the scale of designs is tiny”*
**Rope/Wire Tangling**3%
*“It splits as you are taking it from the roll even when you are being careful and pulling slowly”*
**Color**3%
*“Also the colors are not as bright as I thought they would be”*
### **Top return reasons **
**Size-Overall**24%
**Adhesion/Stickiness**16%
**Thin**13%
**Color**11%
**Quality-Overall**11%
**Advertised Vs Actual Product**8%
**Paper Quality**8%
**Material Quality**5%
**Ease Of Use**3%
**Functionality-Overall**3%
## **Common questions**
- **Is fall washi tape profitable to sell on Amazon United States?**
- The niche generates $9K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +61.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the fall washi tape niche?**
- 15 brands and 19 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in fall washi tape?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Thickness. The return rate is 1.2%.
- **What does it cost to enter the fall washi tape niche?**
- Listings span $5.35–$19.60; the average listing price is $9.57 (sweet spot $15–$100). The average incumbent carries 416 reviews — the moat a new listing must climb.
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