---
title: "Fall Ribbon — $113K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/fall-ribbon"
last_updated: "2026-08-10T09:24:28.957Z"
locale: en
meta:
description: "Niche score 61/100 · $113K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $113K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fall Ribbon — $113K/yr Amazon US Niche (2026) - Flapen"
---
# **fall ribbon**
**Worth a look**
Shows demand growing +312.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 27Growth 100Conversion 26Competition 94Returns 53Price range 45Avg price 49Brand share 90Review moat 87Quality gap 23
**Growth**
**Incredible****+312.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****252.43**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$11.93**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.03–$24.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$113K**
$113K/yr · 450K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, fall ribbon is a $113K/yr Amazon United States market (450K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 61/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fall ribbon market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **$239K–$298K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#6,566**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **75%**
- **Out of stock**
- **21.8%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**50 **▲rising
**Sellers**
**62**
**Top-5 brand share**
**45%**
Top 20: 82%
**Top-5 click share**
**21%**
Top 20: 54%
**Open market**
**51%**
- Whaline17% - LaRibbons12% - Ribest6% - Hying5% - Habbiful5% - Vincreem5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +312.1% search growth over the last 90 days.
30K20KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 86.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/fall-ribbon/trend)
## **Top fall ribbon search terms**
- **fall ribbon**175K/yr+322.0%1.4% conv. - **fall wired ribbon**38K/yr+564.4%1.7% conv. - **fall ribbon wired**59K/yr+401.3%1.5% conv. - **fall ribbon for wreaths**24K/yr>1,000%1.6% conv. - **pumpkin ribbon**16K/yr+189.7%1.2% conv. - **fall wired ribbon 2.5 inch**8K/yr+251.4%3.0% conv. - **fall wired ribbon for wreaths**10K/yr+263.7%2.7% conv. - **thanksgiving ribbon**45K/yr+19.6%1.7% conv. - **autumn ribbon**9K/yr+186.9%1.9% conv. - **wired fall ribbon**7K/yr+615.3%0.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/fall-ribbon/search-terms)
## **Top fall ribbon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Whaline 10 Rolls 50 Yard Fall Plaid Burlap Ribbon 1 Inch Decorative Wrapping Ribbon for Autumn Thanksgiving DIY Crafts Bow Wreath Making Supplies**Whaline**$13.74**4.3★124 rev](https://www.amazon.com/dp/B0CF59PG1T) [2**12 Rolls Fall Wired Edge Ribbon for Wreaths 2 Inch x 60 Yards Maple Leaves Pumpkin Burlap Ribbon Thanksgiving Plaid Crafts for Autumn Harvest Party Decoration Supplies 12 Styles**Vincreem**$22.04**4.6★239 rev](https://www.amazon.com/dp/B0F43YQRVN) [3**6 Rolls 30 Yards Fall Burlap Ribbon 2.5 Inch Wired Edge Ribbon with Buffalo Plaid and Pumpkin Pattern for Thanksgiving Crafts Wreaths Bows and Gift Wrapping**ZYP**$15.01**4.8★441 rev](https://www.amazon.com/dp/B096V2DBY9) [4**LaRibbons Fall Ribbons for Crafts 10 Rolls Harvest Craft Set for Wreaths Thanksgiving Decor Gift Wrapping 3/8 + 5/8 47 Yards**LaRibbons**$16.56**4.8★136 rev](https://www.amazon.com/dp/B0F8VSN8CL) [5**Whaline 8 Rolls 40 Yards Fall Thanksgiving Ribbons 2 & 1 Inch Orange Plaids Pumpkin Leaves Wired Edge Ribbon Rustic Autumn Harvest Craft Ribbon for Wreath Bow DIY Crafts Wrapping**Whaline**$16.74**4.5★67 rev](https://www.amazon.com/dp/B07CL3WJHL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UCSAJI 4 Rolls 20 Yards Fall Burlap Ribbon Set 2.5 Inch Pumpkin Maple Leaves Buffalo Plaid Autumn Harvest Thanksgiving Craft Wreth Bow Decor(Orange)**UCSAJI**$7.66**11 rev11mo ago](https://www.amazon.com/dp/B0FLWJK3QF) [**LaRibbons Fall Ribbons for Crafts 10 Rolls Harvest Craft Set for Wreaths Thanksgiving Decor Gift Wrapping 3/8 + 5/8 47 Yards**LaRibbons**$16.56**136 rev12mo ago](https://www.amazon.com/dp/B0F8VSN8CL) [**2 Rolls Fall Ribbon Wired 2.5 inch 12 Yard Fall Ribbon for Wreaths Wreath Making Supplies Thanksgiving Decorations Autumn Pumpkin Plaid Wired Ribbons Thanksgiving Craft Wreath Crafting**DUOJINSANXI**$5.05**14 rev1y ago](https://www.amazon.com/dp/B0FG79622F) [**Ribest Fall Ribbon Wired 2-1/2 Inch x 10 Yards Fall Bulap Plaid Ribbon Wired for Wreaths Bows Crafts Decoration Gift Wrapping Orange/Black**Ribest**$9.88**7 rev1y ago](https://www.amazon.com/dp/B0FFGM9JJ6) [**Ribest Fall Ribbon Wired 2-1/2 Inch x 10 Yards Fall Bulap Plaid Ribbon Wired for Wreaths Bows Crafts Decoration Gift Wrapping Green/Orange/Red**Ribest**$9.84**4 rev1y ago](https://www.amazon.com/dp/B0FFGPBNLQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**UCSAJI 4 Rolls 20 Yards Fall Burlap Ribbon Set 2.5 Inch Pumpkin Maple Leaves Buffalo Plaid Autumn Harvest Thanksgiving Craft Wreth Bow Decor(Orange)**UCSAJI**$7.66**4.9★**▲ 373%**](https://www.amazon.com/dp/B0FLWJK3QF) [**12 Rolls Fall Wired Edge Ribbon for Wreaths 2 Inch x 60 Yards Maple Leaves Pumpkin Burlap Ribbon Thanksgiving Plaid Crafts for Autumn Harvest Party Decoration Supplies 12 Styles**Vincreem**$22.04**4.6★**▲ 367%**](https://www.amazon.com/dp/B0F43YQRVN) [**2 Rolls Fall Ribbon Wired 2.5 inch 12 Yard Fall Ribbon for Wreaths Wreath Making Supplies Thanksgiving Decorations Autumn Pumpkin Plaid Wired Ribbons Thanksgiving Craft Wreath Crafting**DUOJINSANXI**$5.05**4.0★**▲ 355%**](https://www.amazon.com/dp/B0FG79622F) [**Ribest Fall Ribbon Wired 2-1/2 Inch x 10 Yards Fall Bulap Plaid Ribbon Wired for Wreaths Bows Crafts Decoration Gift Wrapping Green/Orange/Red**Ribest**$9.84**5.0★**▲ 257%**](https://www.amazon.com/dp/B0FFGPBNLQ) [**Meseey Fall Wired Ribbon 40 Yards Natural/Orange/Sage Green/Plaid Ribbon 1-1/2 Inch Autumn Ribbon for Big Bow Wreath Outdoor Decoration(8 Rolls)**Meseey**$14.60**4.4★**▲ 191%**](https://www.amazon.com/dp/B0FF444NW3)
**~~View all trending →~~**
## **What buyers say about fall ribbon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**34%
*“no major complaints”*
**Color**15%
*“Colors are accurate to picture”*
**Embellishment/Embroidery Quality**7%
*“Made a perfect wreath”*
**Gifting Purpose**6%
*“Gifts”*
**Value For Money**5%
*“The amount versus price was appropriate”*
**Advertised Vs Actual Product**5%
*“Exactly what i needed”*
**Ease Of Use**4%
*“The wire edge makes the ribbon super easy to use”*
**Material Quality**3%
*“similar to a high-quality linen”*
**Shape/Style**3%
*“It really held its shape”*
**Print Quality**3%
*“The floral pumpkin print is clear, and the rich navy, orange, sage green, and cream colors are vibrant enough to stand out beautifully against our dark wood door”*
### **What buyers complain about **
**Size-Overall**17%
*“Way to small”*
**Color**15%
*“what you get is all the same brown”*
**Thin**11%
*“To thin”*
**Smell**11%
*“BUT cant get past the smell”*
**Hard Feel**8%
*“Rough edges”*
**Advertised Vs Actual Product**8%
*“Doesnt look like it appears in the photo”*
**Shape/Style**3%
*“the wire is so thin you cant really shape it well”*
**Quality-Overall**3%
*“disappointed in the craftsmanship”*
**Material Quality**3%
*“Horrible material”*
**Brightness/Shine/Glow**2%
*“quietly fall brilliance”*
### **Top return reasons **
**Defective Material/Parts**26%
**Size-Overall**18%
**Color**15%
**Advertised Vs Actual Product**9%
**Value For Money**7%
**Thin**5%
**Material Quality**5%
**Display Colors**4%
**Functionality-Overall**2%
**Quality-Overall**2%
## **Common questions**
- **Is fall ribbon profitable to sell on Amazon United States?**
- The niche generates $113K/yr across 102 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is +312.1%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the fall ribbon niche?**
- 50 brands and 62 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in fall ribbon?**
- Top complaints mined from reviews: Size-Overall, Color, Thin. The return rate is 2.9%.
- **When does demand for fall ribbon peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 86.6× the quietest.
- **What does it cost to enter the fall ribbon niche?**
- Listings span $4.03–$24.05; the average listing price is $11.93 (sweet spot $15–$100). The average incumbent carries 252 reviews — the moat a new listing must climb.
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