---
title: "Fall Charms — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/fall-charms"
last_updated: "2026-08-10T05:59:48.656Z"
locale: en
meta:
description: "Niche score 52/100 · $26K/yr market · 117K searches/yr · $10.21 avg price. A small market ($26K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $26K/yr market · 117K searches/yr · $10.21 avg price. A small market ($26K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fall Charms — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **fall charms**
**Worth a look**
Shows demand growing +355.4% this quarter, but a small market ($26K/yr) keeps it on the watch list.
Market size 6Growth 100Conversion 27Competition 71Returns 64Price range 42Avg price 35Brand share 63Review moat 75Quality gap 23
**Growth**
**Incredible****+355.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****516.91**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$5.35–$22.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.21**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$26K**
$26K/yr · 117K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, fall charms is a $26K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fall charms market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$31K–$41K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#4,265**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **76%**
- **Out of stock**
- **9.8%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**67%**
Top 20: 99%
**Top-5 click share**
**42%**
Top 20: 85%
**Open market**
**29%**
- SANNIX30% - MARFOREVER14% - Honbay11% - Acejoz7% - Ligficn5% - WOCRAFT4%
## **Demand & seasonality**
Weekly Amazon search volume, last 92 weeks — +355.4% search growth over the last 90 days.
7K5KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 40.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/fall-charms/trend)
## **Top fall charms search terms**
- **fall charms**34K/yr+645.7%1.3% conv. - **fall charms for jewelry making**25K/yr+728.2%1.4% conv. - **pumpkin charm**11K/yr+144.7%0.6% conv. - **pumpkin charms**16K/yr+233.4%1.5% conv. - **pumpkin charms for jewelry making**8K/yr+494.5%1.4% conv. - **thanksgiving charms for jewelry making**7K/yr+154.1%2.1% conv. - **thanksgiving charms**11K/yr+159.4%2.0% conv. - **fall charms for bracelets**5K/yr+205.0%1.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/fall-charms/search-terms)
## **Top fall charms products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$3K15%$4K20%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SANNIX 110Pcs/55 Pairs Fall Charms Thanksgiving Charms for Jewelry Making**SANNIX**$11.39**4.7★1,613 rev](https://www.amazon.com/dp/B0D3GH3WLL) [2**MARFOREVER 40 Pcs/20 Pairs Fall Charms for Jewelry Making Autumn Charms**MARFOREVER**$8.86**4.7★778 rev](https://www.amazon.com/dp/B0FCF38XCK) [3**100Pcs 50 Pairs Fall Charms for Jewelry Making and Bracelets Thanksgiving Autumn Charms Gold Enamel Jewelry Pendants for Earring Bracelet Necklace Crafts Making**Acejoz**$11.14**4.7★537 rev](https://www.amazon.com/dp/B0FJ81FLCB) [4**SANNIX 90 Pcs Pumpkin Charms for Jewelry Making Thanksgiving Fall Pumpkin**SANNIX**$9.68**4.6★453 rev](https://www.amazon.com/dp/B0FKMZ2SMC) [5**Ligficn Keychain Charms Cute Pumpkin Spider Funny Mini Coin Purse Backpack Keychain Bag Charm Chain Accessories for Women**Ligficn**$10.97**3.6★13 rev](https://www.amazon.com/dp/B0FVY44PJT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ligficn Keychain Charms Cute Pumpkin Spider Funny Mini Coin Purse Backpack Keychain Bag Charm Chain Accessories for Women**Ligficn**$10.97**13 rev8mo ago](https://www.amazon.com/dp/B0FVY44PJT) [**SANNIX 90 Pcs Pumpkin Charms for Jewelry Making Thanksgiving Fall Pumpkin**SANNIX**$9.68**453 rev11mo ago](https://www.amazon.com/dp/B0FKMZ2SMC) [**100Pcs 50 Pairs Fall Charms for Jewelry Making and Bracelets Thanksgiving Autumn Charms Gold Enamel Jewelry Pendants for Earring Bracelet Necklace Crafts Making**Acejoz**$11.14**537 rev11mo ago](https://www.amazon.com/dp/B0FJ81FLCB) [**MEDIHOOL 132 Pcs Fall Charms for Jewelry Making 66 Style Thanksgiving Charms Assortment with Maple Leaf Turkey Pumpkin for for Jewelry Making DIY Necklace Bracelet Crafting Kit Crafts**MEDIHOOL**$9.13**3 rev12mo ago](https://www.amazon.com/dp/B0FH6GHCND) [**DTOFOOT 60Pcs Fall Pumpkin Charms for Bracelet Necklace Earrings Making**DTOFOOT**$10.99**252 rev1y ago](https://www.amazon.com/dp/B0FGPDVR7P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ligficn Keychain Charms Cute Pumpkin Spider Funny Mini Coin Purse Backpack Keychain Bag Charm Chain Accessories for Women**Ligficn**$10.97**3.6★**▲ 325%**](https://www.amazon.com/dp/B0FVY44PJT) [**PH PandaHall 60pcs 15 Styles Autumn Charms for Necklace Bracelet Making - Pumpkin Maple Leaf Squirrel Charms for Thanksgiving Fall - Jewelry Making Home Party Decoration**PH PandaHall**$11.22**5.0★**▲ 213%**](https://www.amazon.com/dp/B0DCYVSSKZ) [**WOCRAFT 50pcs Enamel Fall Charms for Jewelry Making - Thanksgiving Turkey Pumpkin Maple Leaf Crafts DIY Necklace Bracelet Keychain Kit**WOCRAFT**$8.96**4.4★**▲ 140%**](https://www.amazon.com/dp/B0DGCYPQN1) [**SANNIX 110Pcs/55 Pairs Holiday Charms Fall Halloween Thanksgiving Christmas**SANNIX**$12.92**4.7★**▲ 128%**](https://www.amazon.com/dp/B0FBVLQZT8) [**Honbay 100PCS Alloy Fall Charms Pendant Autumn Pumpkin Pendant Thanksgiving Halloween Bead Charms for Earrings Bracelets Necklaces Keychains Jewelry Crafts Making**Honbay**$5.58**5.0★**▲ 61%**](https://www.amazon.com/dp/B0CJQTYJ84)
**~~View all trending →~~**
## **What buyers say about fall charms**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**38%
*“Very well made”*
**Size-Overall**12%
*“Perfect size”*
**Value For Money**7%
*“Great Value”*
**Gifting Purpose**7%
*“Made great Halloween jewelry”*
**Fun/Entertainment Experience**7%
*“it was so fun”*
**Color**6%
*“They are brightly colored”*
**Weight Light**6%
*“not too heavy”*
**Chain/Key Quality**4%
*“Cute pumpkin keychain that looks good on my bag - sturdy”*
**Ease Of Use**2%
*“They are very easy to put jump rings on”*
**Advertised Vs Actual Product**2%
*“It is as described”*
### **What buyers complain about **
**Quality-Overall**25%
*“quality control should have found that”*
**Color**15%
*“The color is kind of pale orange not really pumpkin orange”*
**Weight Heavy**13%
*“Very heavy, maybe made of iron”*
**Value For Money**6%
*“Not worth the $10 I spent”*
**Advertised Vs Actual Product**6%
*“Pictures are very misleading”*
**Size-Overall**6%
*“Super small/disappointed”*
### **Top return reasons **
**Size-Overall**49%
**Advertised Vs Actual Product**15%
**Color**10%
**Value For Money**7%
**Defective Material/Parts**4%
**Chain/Key Quality**4%
**Quality-Overall**3%
**Smell**2%
**Wrist Fit**2%
**Material Quality**2%
## **Common questions**
- **Is fall charms profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 34 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +355.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the fall charms niche?**
- 22 brands and 23 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in fall charms?**
- Top complaints mined from reviews: Quality-Overall, Color, Weight Heavy. The return rate is 2.4%.
- **When does demand for fall charms peak?**
- Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 40.9× the quietest.
- **What does it cost to enter the fall charms niche?**
- Listings span $5.35–$22.01; the average listing price is $10.21 (sweet spot $15–$100). The average incumbent carries 517 reviews — the moat a new listing must climb.
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