---
title: "Fake Eyes — $73K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/fake-eyes"
last_updated: "2026-08-10T06:13:51.729Z"
locale: en
meta:
description: "Niche score 24/100 · $73K/yr market · 265K searches/yr · $5.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 24/100 · $73K/yr market · 265K searches/yr · $5.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fake Eyes — $73K/yr Amazon US Niche (2026) - Flapen"
---
# **fake eyes**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 15Conversion 58Competition 0Returns 90Price range 0Avg price 15Brand share 0Review moat 24Quality gap 23
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****6,122**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$73K**
$73K/yr · 265K searches
**Growth**
**Bad****-20.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$5.51**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$4.77–$7.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, fake eyes is a $73K/yr Amazon United States market (265K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Oct. Verdict: Skip it — 24/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fake eyes market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **$69K–$83K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#2**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- XKDOUS80% - FKEYTO9% - DECORA6% - Yexixsr5%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -20.6% search growth over the last 90 days.
5K3KPrime Day '25Spike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Oct · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/fake-eyes/trend)
## **Top fake eyes search terms**
- **craft eyes**54K/yr-15.3%2.8% conv. - **eyes for crafts**53K/yr-24.3%1.9% conv. - **ojos para manualidades**25K/yr-19.5%1.2% conv. - **ojitos para manualidades**15K/yr-10.1%2.1% conv. - **plastic eyes**16K/yr-6.9%1.1% conv. - **eyeballs for crafts**19K/yr-8.6%1.4% conv. - **eye balls for crafts**14K/yr-13.1%2.3% conv. - **plastic eyes for crafts**13K/yr-29.4%1.4% conv. - **resin eyes**14K/yr-31.2%0.0% conv. - **craft eyes assorted sizes**5K/yr+78.7%3.6% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/fake-eyes/search-terms)
## **Top fake eyes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$18K50%$36K75%$55K100%$73K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**4.7★1,725 rev](https://www.amazon.com/dp/B0CRYZTN3K) [2**520 Pcs Wiggle Googly Eyes with Self-Adhesive**FKEYTO**$4.97**4.6★1,300 rev](https://www.amazon.com/dp/B0D66TNDMZ) [3**DECORA 500 Pieces 6mm -12mm Black Wiggle Googly Eyes with Self-Adhesive for Crafts Decorations**DECORA**$4.77**4.6★12,091 rev](https://www.amazon.com/dp/B01LWIYJH3) [4**Yexixsr 566PCS Safety Eyes for Amigurumi Various Sizes Crocheting Safety Eyes and Noses with Washers for Teddy Bear Stuffed Doll Crochet Toy and Plush Animal**Yexixsr**$7.16**4.6★9,372 rev](https://www.amazon.com/dp/B08S7HR1BG)
### **Newest**
by launch date
[**520 Pcs Wiggle Googly Eyes with Self-Adhesive**FKEYTO**$4.97**1,300 rev2y ago](https://www.amazon.com/dp/B0D66TNDMZ) [**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**1,725 rev2y ago](https://www.amazon.com/dp/B0CRYZTN3K) [**Yexixsr 566PCS Safety Eyes for Amigurumi Various Sizes Crocheting Safety Eyes and Noses with Washers for Teddy Bear Stuffed Doll Crochet Toy and Plush Animal**Yexixsr**$7.16**9,372 rev5y ago](https://www.amazon.com/dp/B08S7HR1BG) [**DECORA 500 Pieces 6mm -12mm Black Wiggle Googly Eyes with Self-Adhesive for Crafts Decorations**DECORA**$4.77**12,091 rev9y ago](https://www.amazon.com/dp/B01LWIYJH3)
### **Trending**
90-day click momentum
[**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**4.7★**▲ 47%**](https://www.amazon.com/dp/B0CRYZTN3K) [**520 Pcs Wiggle Googly Eyes with Self-Adhesive**FKEYTO**$4.97**4.6★**▼ 49%**](https://www.amazon.com/dp/B0D66TNDMZ) [**Yexixsr 566PCS Safety Eyes for Amigurumi Various Sizes Crocheting Safety Eyes and Noses with Washers for Teddy Bear Stuffed Doll Crochet Toy and Plush Animal**Yexixsr**$7.16**4.6★**▼ 60%**](https://www.amazon.com/dp/B08S7HR1BG) [**DECORA 500 Pieces 6mm -12mm Black Wiggle Googly Eyes with Self-Adhesive for Crafts Decorations**DECORA**$4.77**4.6★**▼ 62%**](https://www.amazon.com/dp/B01LWIYJH3)
## **What buyers say about fake eyes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“The size is also nice”*
**Fun/Entertainment Experience**13%
*“Also fun for school activities”*
**Advertised Vs Actual Product**11%
*“Exactly what I wanted”*
**Quality-Overall**11%
*“Great variety”*
**Value For Money**10%
*“Definitely worth the price”*
**Ease Of Use**8%
*“Easy to use”*
**Adhesion/Stickiness**5%
*“They have great stickiness”*
**Durability**4%
*“They hold good and don't break”*
**Design-Overall**4%
*“i was able to add adorable eyes to my projects”*
**Material Quality**1%
*“They are made out of plastic”*
### **What buyers complain about **
**Adhesion/Stickiness**29%
*“Don't Stick”*
**Ease Of Use**24%
*“Hard to use”*
**Size-Overall**16%
*“no sizing”*
**Quality-Overall**2%
*“However, the quality feels somewhat inconsistent, and some pieces do not secure as firmly as expected”*
**Instructions/User Manual/Troubleshooting**2%
*“There are no instructions included, either”*
**Functionality-Overall**2%
*“Backings dont work”*
**Value For Money**2%
*“Not worth $4”*
**Defective Material/Parts**1%
*“Defective”*
**Safety Standards**1%
*“Not very safe”*
**Add-Ons/Attachments**1%
*“Slightly difficult to attach back”*
### **Top return reasons **
**Size-Overall**54%
**Adhesion/Stickiness**15%
**Value For Money**8%
**Advertised Vs Actual Product**6%
**Functionality-Overall**3%
**Defective Material/Parts**3%
**Quality-Overall**2%
**Safety Standards**2%
**Product Condition**1%
**Ease Of Use**1%
## **Common questions**
- **Is fake eyes profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 4 tracked products. 90-day search growth is -20.6%. Flapen's verdict: Skip it (24/100).
- **How competitive is the fake eyes niche?**
- 4 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fake eyes?**
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Size-Overall. The return rate is 1.2%.
- **When does demand for fake eyes peak?**
- Demand peaks in Feb–Oct; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the fake eyes niche?**
- Listings span $4.77–$7.16; the average listing price is $5.51 (sweet spot $15–$100). The average incumbent carries 6,122 reviews — the moat a new listing must climb.
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