---
title: "Face Paint Crayons — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/face-paint-crayons"
last_updated: "2026-08-10T07:12:59.531Z"
locale: en
meta:
description: "Niche score 53/100 · $81K/yr market · 75K searches/yr · $11.42 avg price. A small market ($81K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $81K/yr market · 75K searches/yr · $11.42 avg price. A small market ($81K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Face Paint Crayons — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **face paint crayons**
**Worth a look**
Shows searches that convert (9.4% search→purchase), but a small market ($81K/yr) keeps it on the watch list.
Market size 20Growth 83Conversion 85Competition 45Returns 69Price range 49Avg price 45Brand share 23Review moat 40Quality gap 65
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+79.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$5.55–$24.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.42**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,500.48**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$81K**
$81K/yr · 75K searches
According to Flapen's Amazon United States niche tracking, face paint crayons is a $81K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jun–Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **face paint crayons market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$91K–$114K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#120**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 96%
**Open market**
**8%**
- Blue Squid41% - Trandpter20% - JOYIN14% - Drawdart13% - EFFECTEER2% - BOBISUKA2% - Open — no brand owns it (7 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +79.2% search growth over the last 90 days.
10K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Oct, Nov · busiest ÷ quietest = 10.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/face-paint-crayons/trend)
## **Top face paint crayons search terms**
- **face paint crayons**26K/yr+93.5%11.8% conv. - **blue squid face paint**11K/yr+73.8%9.2% conv. - **face crayons**9K/yr+77.9%8.5% conv. - **face paint crayons for kids**4K/yr+36.3%16.0% conv. - **face painting crayons**5K/yr+76.6%13.0% conv. - **face paint crayon**3K/yr+174.3%6.7% conv. - **face crayons for face painting**5K/yr+87.0%13.4% conv. - **body crayons**3K/yr+118.2%5.4% conv. - **face paint pencils**4K/yr+61.4%7.3% conv. - **blue squid**2K/yr+66.2%2.5% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/face-paint-crayons/search-terms)
## **Top face paint crayons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$10K16%$13K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blue Squid Face Paint Crayons for Kids - 42pcs XL Non-Toxic Washable Body Paint Crayons - Our Face Painting Kit Makeup Sticks are Easy to Use Safe for Sensitive Skin and Perfect for a Kids Party**Blue Squid**$15.02**4.4★7,827 rev](https://www.amazon.com/dp/B07KYVVZMJ) [2**Face Paint Crayons for Kids - 18pcs Non-Toxic Washable Face Paint Sticks| Easy to Use Safe for Sensitive Skin and Perfect for Kids Party Easter Makeup School Event Cosplay**Trandpter**$5.65**4.3★60 rev](https://www.amazon.com/dp/B0GCNGW3QL) [3**42PCS Face and Body Paint Crayons XL Face Painting Kit Safe and Non-Toxic Ultimate Party Pack Including 14 Metallic Colors for Birthday Makeup Party Supplies Festivals Gifts for Kids Girls Boys**JOYIN**$13.14**4.3★6,157 rev](https://www.amazon.com/dp/B08CWLDS1C) [4**Blue Squid Face Paint Crayons for Kids - 18pcs XL Non-Toxic Washable Body Paint Crayons - Our Face Painting Kit Makeup Sticks are Easy to Use Safe for Sensitive Skin and Perfect for a Kids Party**Blue Squid**$9.80**4.4★7,827 rev](https://www.amazon.com/dp/B0CWYGLPKF) [5**Drawdart Face Painting Kit for Kids 12Pcs XL Face and Body Paint Crayons| 12 Vibrant Colors Safe and Washable Face Paint Sticks for Adults Kids Party Halloween Makeup School Event Cosplay**Drawdart**$8.91**4.6★167 rev](https://www.amazon.com/dp/B0FBVV24ZP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Face Paint Crayons for Kids - 18pcs Non-Toxic Washable Face Paint Sticks| Easy to Use Safe for Sensitive Skin and Perfect for Kids Party Easter Makeup School Event Cosplay**Trandpter**$5.65**60 rev3mo ago](https://www.amazon.com/dp/B0GCNGW3QL) [**42Pcs XL Face Paint Crayons for Kids - Non-Toxic Vibrant Colors Face Painting Crayons Kit| Easy to Use Safe for Sensitive Skin and Perfect for Kids Party Easter Makeup School Event Cosplay**Trandpter**$7.80**47 rev4mo ago](https://www.amazon.com/dp/B0GCNMWC29) [**Drawdart Face Painting Kit for Kids 12Pcs XL Face and Body Paint Crayons| 12 Vibrant Colors Safe and Washable Face Paint Sticks for Adults Kids Party Halloween Makeup School Event Cosplay**Drawdart**$8.91**167 rev10mo ago](https://www.amazon.com/dp/B0FBVV24ZP) [**Blue Squid Face Painting Kit for Kids 60g/2.12oz Split Cake Face Paint Palette One Stroke Rainbow Colors with Brushes & Stencils - Non-Toxic Water Activated - Kids Party & Halloween Makeup Kit**Blue Squid**$14.57**2,614 rev11mo ago](https://www.amazon.com/dp/B0DPL8WMKW) [**YELARXI Fishing Squid Skirts Glow Soft Plastic Trolling Lures 5cm/2 Inch Luminous Fit for Bass Trout Salmon Saltwater Fishing Bait (5Pcs Clear Blue)**YELARXI**$5.55**30 rev1y ago](https://www.amazon.com/dp/B0F7R7MZM8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kangaroo Face Painting Kit for Kids & Body Paint Crayons - 32 Washable Non Toxic Face Paint Sticks 16 Colors (2 Each) - Easy Grip Makeup Crayons for Kids & Adults - Cosplay Parties & Costume Makeup**Kangaroo**$7.97**4.2★**▲ 276%**](https://www.amazon.com/dp/B07K7WXG6N) [**YELARXI Fishing Squid Skirts Glow Soft Plastic Trolling Lures 5cm/2 Inch Luminous Fit for Bass Trout Salmon Saltwater Fishing Bait (5Pcs Clear Blue)**YELARXI**$5.55**4.6★**▲ 264%**](https://www.amazon.com/dp/B0F7R7MZM8) [**42Pcs XL Face Paint Crayons for Kids - Non-Toxic Vibrant Colors Face Painting Crayons Kit| Easy to Use Safe for Sensitive Skin and Perfect for Kids Party Easter Makeup School Event Cosplay**Trandpter**$7.80**4.2★**▲ 251%**](https://www.amazon.com/dp/B0GCNMWC29) [**Face Paint Crayons for Kids - 18pcs Non-Toxic Washable Face Paint Sticks| Easy to Use Safe for Sensitive Skin and Perfect for Kids Party Easter Makeup School Event Cosplay**Trandpter**$5.65**4.3★**▲ 237%**](https://www.amazon.com/dp/B0GCNGW3QL) [**Blue Squid Face Painting Kit for Kids 60g/2.12oz Split Cake Face Paint Palette One Stroke Rainbow Colors with Brushes & Stencils - Non-Toxic Water Activated - Kids Party & Halloween Makeup Kit**Blue Squid**$14.57**4.6★**▲ 88%**](https://www.amazon.com/dp/B0DPL8WMKW)
**~~View all trending →~~**
## **What buyers say about face paint crayons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**18%
*“Bright colors”*
**Ease Of Use**17%
*“Easy removal”*
**Ease Of Cleaning**9%
*“easy to clean off”*
**Paint Quality**9%
*“Best paint Ive found in a while”*
**Quality-Overall**7%
*“Good quality and dont irritate skin”*
**Value For Money**3%
*“affordable”*
**Soft Feel**3%
*“Nice and creamy going on and sets well”*
**Efficiency**3%
*“It works really good”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Ease Of Application**2%
*“Fast application”*
### **What buyers complain about **
**Color**17%
*“The colors are too light”*
**Ease Of Use**7%
*“Hard to Use”*
**Stain Resistance**6%
*“rubs off and stains EVERYTHING”*
**Ease Of Cleaning**5%
*“doesnt wipe it off or anything”*
**Durability**4%
*“They can break if youre not careful”*
**Allergies**4%
*“Can cause extreme burning, itching and rash”*
**Quality-Overall**3%
*“unfortunately these didnt perform well enough for me to recommend”*
**Paint Quality**3%
*“I wasnt a fan of these face paint sticks”*
**Smudge Resistance**2%
*“smudges really easy at first”*
**Thickness**2%
*“It's a little bit thicker point then I was looking for”*
### **Top return reasons **
**Color**16%
**Paint Quality**12%
**Functionality-Overall**12%
**Advertised Vs Actual Product**10%
**Value For Money**9%
**Size-Overall**8%
**Quality-Overall**5%
**Ease Of Use**3%
**Stain Resistance**3%
**Durability**2%
## **Common questions**
- **Is face paint crayons profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 25 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +79.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the face paint crayons niche?**
- 13 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in face paint crayons?**
- Top complaints mined from reviews: Color, Ease Of Use, Stain Resistance. The return rate is 2.3%.
- **When does demand for face paint crayons peak?**
- Demand peaks in Jun–Oct–Nov; the busiest month runs 10.9× the quietest.
- **What does it cost to enter the face paint crayons niche?**
- Listings span $5.55–$24.13; the average listing price is $11.42 (sweet spot $15–$100). The average incumbent carries 2,500 reviews — the moat a new listing must climb.
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