---
title: "Search terms — fabric paint - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/fabric-paint/search-terms"
last_updated: "2026-07-21T07:14:50.323Z"
locale: en
meta:
  description: "fabric paint clears our launch bar: a $1.4M/yr market growing +26.3% this quarter with returns at 2.0%. Data updated Jul 2026."
  "og:description": "fabric paint clears our launch bar: a $1.4M/yr market growing +26.3% this quarter with returns at 2.0%. Data updated Jul 2026."
  "og:title": "Search terms — fabric paint - Flapen"
---

# **fabric paint**

**Launch it**

A $1.4M/yr market growing +26.3% this quarter with returns at 2.0% — clears our launch bar.

Market size 85Growth 54Conversion 57Competition 46Returns 74Price range 59Avg price 75Brand share 56Review moat 35Quality gap 45

**Market size**

**Great****$1.4M**

$1.4M/yr · 2.0M searches

**Avg price**

**Great****$15.14**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.0%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$6.95–$26.72**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+26.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,034**

avg incumbent reviews — the moat a new listing must climb