---
title: "fabric paint — $1.4M/yr Amazon United States Niche, Score 59/100 - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/fabric-paint"
last_updated: "2026-07-20T20:20:27.771Z"
locale: en
meta:
description: "fabric paint clears our launch bar: a $1.4M/yr market growing +26.3% this quarter with returns at 2.0%. Data updated Jul 2026."
"og:description": "fabric paint clears our launch bar: a $1.4M/yr market growing +26.3% this quarter with returns at 2.0%. Data updated Jul 2026."
"og:title": "fabric paint — $1.4M/yr Amazon United States Niche, Score 59/100 - Flapen"
---
# **fabric paint**
**Launch it**
A $1.4M/yr market growing +26.3% this quarter with returns at 2.0% — clears our launch bar.
Market size 85Growth 54Conversion 57Competition 46Returns 74Price range 59Avg price 75Brand share 56Review moat 35Quality gap 45
**Market size**
**Great****$1.4M**
$1.4M/yr · 2.0M searches
**Avg price**
**Great****$15.14**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.0%**
return rate — above 6% kills the launch gate
**Price range**
**Good****$6.95–$26.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+26.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,034**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, fabric paint is a $1.4M/yr Amazon United States market (2.0M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct. Verdict: Launch it — 59/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **100K–125K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.5M–$1.9M**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#291**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **148 days**
## **Competition**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 99%
**Open market**
**24%**
- Shuttle Art46% - ARTISTRO9% - Colorful7% - BLUEBIRD5% - Betem5% - XSG4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.3% search growth over the last 90 days.
50K30KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/fabric-paint/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$143K20%$285K30%$428K40%$570K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Shuttle Art Fabric Paint 18 Colors Permanent Soft Fabric Paint in Bottles (60ml/2oz) with Brushes Palette Stencils Non-Toxic Textile Paint for T-Shirts Shoes Jeans Bags DIY Projects&Art**Shuttle Art**$19.47**4.6★4,232 rev](https://www.amazon.com/dp/B08CTW2JXH) [2**Shuttle Art Fabric Paint 15 x 12ml Tubes Permanent Soft Fabric Paint with 3 Brushes Non-Toxic Textile Paint for Clothes T-Shirts Shoes Jeans Bags DIY Projects&Art Ideal for Kids Adults Artists**Shuttle Art**$8.81**4.5★375 rev](https://www.amazon.com/dp/B0F4D4VCN6) [3**ARTISTRO 24 Dual-Tip Fabric Markers - Fabric Decorating Kit - Permanent for Clothes - Acrylic Paint Pens for Sneakers Bags Shoes Textile Canvas Sewing Craft DIY - Brush and Fine Tip**ARTISTRO**$12.81**4.5★1,978 rev](https://www.amazon.com/dp/B0D35S9WYT) [4**BLUEBIRD Fabric Paint White 3.4 Fl Oz Permanent Fabric Paints for Clothes Furniture Upholstery**BLUEBIRD**$6.95**4.4★1,561 rev](https://www.amazon.com/dp/B0CP5BWML2) [5**Colorful Fabric Paint Set for Clothes 12 Colors - Permanent Textile Paint Kit for Shoes Canvas - Non-Toxic Slick Painting Set for Adults Beginner & Artists**Colorful**$10.23**4.5★2,387 rev](https://www.amazon.com/dp/B09C3DTK97)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ARTISTRO 36 Fabric Markers for Clothes and Textiles Permanent No-Bleed Fabric Decorating Kit for T-Shirts Bags Canvas Shoes and Crafts**ARTISTRO**$14.48**165 rev11mo ago](https://www.amazon.com/dp/B0FNN817NX) [**Nicpro 12 Colors Fabric Paint (1oz/30ml) Permanent Soft Fabric Paint Set with Brushes Palette Stencils Non-Toxic Textile Paint for Fabric DIY Crafts T-Shirts Shoes Jeans Bags Art Supplies**Nicpro**$11.06**252 rev1y ago](https://www.amazon.com/dp/B0FH4MZ4XR) [**Verdeart Fabric Paint 20 Colors Permanent Soft Fabric Paint Set for Clothes in Bottles (60ml/2oz) with 10 Brushes Palette**Verdeart**$18.42**150 rev1y ago](https://www.amazon.com/dp/B0F93Y32GK) [**Shuttle Art Fabric Paint 15 x 12ml Tubes Permanent Soft Fabric Paint with 3 Brushes Non-Toxic Textile Paint for Clothes T-Shirts Shoes Jeans Bags DIY Projects&Art Ideal for Kids Adults Artists**Shuttle Art**$8.81**375 rev1y ago](https://www.amazon.com/dp/B0F4D4VCN6) [**Nicpro 8 Colors Permanent Fabric Paint (4 oz 120 ml) Soft Fabric Paint for Clothes Non-Toxic Textile Paint for Fabric DIY Crafts T-shirts Shoes Jeans Bags Canvas for Adult with Color Wheel**Nicpro**$19.96**431 rev1y ago](https://www.amazon.com/dp/B0F17XZ5RY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Betem 24 Colors Dual Tip Acrylic Paint Markers Fabric Decorating Kits Premium Water-Based Acrylic Paint Pens Art Supplies for Fabric Rock Wood Glass Canvas Ceramic Teacher Appreciation Gift**Betem**$9.20**4.7★**▲ 137%**](https://www.amazon.com/dp/B09VCYS41G) [**Colorful Fabric Paint Set for Clothes with 6 Brushes 1 Palette 14 Colors Permanent Child Safe & Non- Toxic Fabric Paint Kit for T-Shirt Bags and Cloth Shoes**Colorful**$15.82**4.5★**▲ 124%**](https://www.amazon.com/dp/B0DNSG6LH9) [**CHALKY CROWN Permanent Fabric Paint for Clothes 15 Colors for Canvas Textile Fabric Paint Set - Child Safe Paint for Fabric with 10 Brushes & Storage Box (60ml each)**CHALKY CROWN**$16.60**4.6★**▲ 92%**](https://www.amazon.com/dp/B09L5KKQFH) [**ARTISTRO 36 Fabric Markers for Clothes and Textiles Permanent No-Bleed Fabric Decorating Kit for T-Shirts Bags Canvas Shoes and Crafts**ARTISTRO**$14.48**4.2★**▲ 75%**](https://www.amazon.com/dp/B0FNN817NX) [**Shuttle Art Fabric Paint 15 x 12ml Tubes Permanent Soft Fabric Paint with 3 Brushes Non-Toxic Textile Paint for Clothes T-Shirts Shoes Jeans Bags DIY Projects&Art Ideal for Kids Adults Artists**Shuttle Art**$8.81**4.5★**▲ 71%**](https://www.amazon.com/dp/B0F4D4VCN6)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**26%
*“Colors are vibrant”*
**Quality-Overall**14%
*“Good variety”*
**Ease Of Use**9%
*“Easy to use”*
**Advertised Vs Actual Product**6%
*“Works as advertised”*
**Paint Quality**6%
*“Excellent set of paint”*
**Value For Money**4%
*“low price”*
**Material Quality**3%
*“Perfect for fabric”*
**Efficiency**3%
*“Works flawlessly”*
**Pen/Pencil Quality**3%
*“The best part about these markers is the brush tip”*
**Moist/Dry**2%
*“Everything stayed in place once it dried so it worked well for my project”*
### **What buyers complain about **
**Paint Quality**24%
*“I had painted a sweatshirt that the colors had started to fade”*
**Color**11%
*“Color ink out”*
**Moist/Dry**7%
*“Takes a bit to dry”*
**Quality-Overall**4%
*“clearly not artist quality”*
**Dry/Empty Ink**3%
*“Markers were dried out”*
**Value For Money**3%
*“Its more expensive”*
**Cartridge Capacity**3%
*“Very little ink in pens”*
**Functionality-Overall**3%
*“Doesnt work”*
**Product Condition**3%
*“Item was delivered used”*
**Adhesion/Stickiness**2%
*“chunky that it won't stick”*
### **Top return reasons **
**Paint Quality**31%
**Color**14%
**Value For Money**11%
**Material Quality**7%
**Size-Overall**6%
**Advertised Vs Actual Product**5%
**Functionality-Overall**5%
**Display Colors**4%
**Dry/Empty Ink**2%
**Product Condition**2%
## **Common questions**
- **Is fabric paint profitable to sell on Amazon United States?**
- The niche generates $1.4M/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +26.3%. Flapen's verdict: Launch it (59/100).
- **How competitive is the fabric paint niche?**
- 15 brands and 22 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in fabric paint?**
- Top complaints mined from reviews: Paint Quality, Color, Moist/Dry. The return rate is 2.0%.
- **When does demand for fabric paint peak?**
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the fabric paint niche?**
- Listings span $6.95–$26.72; the average listing price is $15.14 (sweet spot $15–$100). The average incumbent carries 3,034 reviews — the moat a new listing must climb.
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