---
title: "Trend — fabric medium - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/fabric-medium/trend"
last_updated: "2026-08-09T23:02:34.822Z"
locale: en
meta:
  description: "Niche score 50/100 · $289K/yr market · 236K searches/yr. A concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $289K/yr market · 236K searches/yr. A concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — fabric medium - Flapen"
---

# **fabric medium**

**Worth a look**

Shows searches that convert (11.3% search→purchase), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list.

Market size 51Growth 52Conversion 92Competition 19Returns 82Price range 46Avg price 40Brand share 39Review moat 68Quality gap 24

**Conversion**

**Great****11.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****797.91**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+23.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****$289K**

$289K/yr · 236K searches

**Price range**

**Okay****$6.88–$21.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$10.81**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

## Trend