---
title: "Fabric Medium — $289K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/fabric-medium"
last_updated: "2026-08-10T05:59:36.358Z"
locale: en
meta:
description: "Niche score 50/100 · $289K/yr market · 236K searches/yr. A concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $289K/yr market · 236K searches/yr. A concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fabric Medium — $289K/yr Amazon US Niche (2026) - Flapen"
---
# **fabric medium**
**Worth a look**
Shows searches that convert (11.3% search→purchase), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list.
Market size 51Growth 52Conversion 92Competition 19Returns 82Price range 46Avg price 40Brand share 39Review moat 68Quality gap 24
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****797.91**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+23.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$289K**
$289K/yr · 236K searches
**Price range**
**Okay****$6.88–$21.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$10.81**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, fabric medium is a $289K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jun–Aug. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fabric medium market data**
- **Units sold / yr**
- **20K–25K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$216K–$270K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#1,879**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**12%**
- Nicpro33% - Liquitex18% - GOLDEN12% - BLUEBIRD11% - Artecho8% - 7 Artists6% - Open — no brand owns it (4 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.2% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Aug · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/fabric-medium/trend)
## **Top fabric medium search terms**
- **fabric medium**76K/yr+31.1%8.9% conv. - **fabric medium for acrylic paint**58K/yr+46.4%11.6% conv. - **textile medium**21K/yr+9.8%8.0% conv. - **fabric paint medium**18K/yr+2.9%9.1% conv. - **gac 900**14K/yr-11.4%8.6% conv. - **fabric medium for acrylic paint on fabric**7K/yr+70.0%10.9% conv. - **textile medium for acrylic paint**4K/yr+103.1%11.6% conv. - **acrylic fabric medium**5K/yr+45.5%9.8% conv. - **fabric paint medium for acrylic paint**5K/yr+22.8%11.5% conv. - **gac 900 fabric painting medium**7K/yr-11.3%11.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/fabric-medium/search-terms)
## **Top fabric medium products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$29K20%$58K30%$87K40%$116K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nicpro Professional Effects Fabric Medium 8.45oz Bottle Fabric Painting Acrylic Fluid Medium Improves Acrylic Paint Adhesion to Fabrics Textiles for Fabrics DIY Clothing T-shirts Shoes Jeans Bags**Nicpro**$9.34**4.6★473 rev](https://www.amazon.com/dp/B0DHV8BSW9) [2**Liquitex Professional Effects Medium 118ml (4-oz) Fabric Medium**Liquitex**$11.41**4.7★2,464 rev](https://www.amazon.com/dp/B001US2NRO) [3**GAC 900 by GOLDEN 8 oz Jar Professional Fluid Mediums Heat-Set Fabric Painting Acrylic Medium For Wearable Fabrics**GOLDEN**$16.08**4.7★2,294 rev](https://www.amazon.com/dp/B00263ZGUI) [4**BLUEBIRD Fabric Medium - Textile Medium for Fabric Painting Prevents Flaking Ideal for Clothes Accessories and More (3.4 Fl Oz / 100 ML)**BLUEBIRD**$6.88**4.4★192 rev](https://www.amazon.com/dp/B0DKJCDCHL) [5**Artecho Fabric Medium 8oz / 236ml**Artecho**$8.71**4.8★28 rev](https://www.amazon.com/dp/B0FH9C96DW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Shuttle Art Fabric Medium 8.45 oz /250ml Professional Textile Medium for Fabric Painting Improve Acrylic & Fabric Paint Adhesion Softness Vibrancy Prevent Fading Ideal for T-Shirts Shoes Jeans Bags**Shuttle Art**$9.92**14 rev2mo ago](https://www.amazon.com/dp/B0GXVZJVJ3) [**Smallbudi Professional Effects Fabric Medium 10 oz Bottle with Pump Fluid Acrylic Medium for Fabric Painting Improves Paint Adhesion and Flexibility Textile Medium for DIY Clothing T-shirts Shoes**Smallbudi**$9.23**31 rev9mo ago](https://www.amazon.com/dp/B0FSKT4YTN) [**Artecho Fabric Medium 8oz / 236ml**Artecho**$8.71**28 rev12mo ago](https://www.amazon.com/dp/B0FH9C96DW) [**Falling in Art 8 Oz Professional Fabric Paint Medium for Fabric Painting Acrylic Fabrics Medium for T-Shirts Bags and DIY Projects**Falling in Art**$9.21**34 rev1y ago](https://www.amazon.com/dp/B0FFSS3XPK) [**Nicpro Professional Effects Fabric Medium 33.8oz Bottle with Pump Fabric Painting Acrylic Fluid Medium Improves Acrylic Paint Adhesion to Fabrics Textiles for DIY Clothing T-shirts Shoes Jeans Bags**Nicpro**$21.86**473 rev1y ago](https://www.amazon.com/dp/B0DSB9NX2Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Shuttle Art Fabric Medium 8.45 oz /250ml Professional Textile Medium for Fabric Painting Improve Acrylic & Fabric Paint Adhesion Softness Vibrancy Prevent Fading Ideal for T-Shirts Shoes Jeans Bags**Shuttle Art**$9.92**5.0★**▲ 262%**](https://www.amazon.com/dp/B0GXVZJVJ3) [**7 Artists Fabric Medium for Acrylic Paint 4.2 fl oz Turn Acrylics Into Washable Fabric Paint | Soft Flexible Matte Finish No Cracking | Textile Medium for T-Shirts Denim Shoes & Tote Bags**7 Artists**$7.66**4.4★**▲ 230%**](https://www.amazon.com/dp/B09LVZGFN3) [**Smallbudi Professional Effects Fabric Medium 10 oz Bottle with Pump Fluid Acrylic Medium for Fabric Painting Improves Paint Adhesion and Flexibility Textile Medium for DIY Clothing T-shirts Shoes**Smallbudi**$9.23**4.3★**▲ 167%**](https://www.amazon.com/dp/B0FSKT4YTN) [**Tulip Textile Medium Makes Acrylic Paint Permanent on Fabric 8 fl. oz.**TULIP**$8.60**4.7★**▲ 121%**](https://www.amazon.com/dp/B08J9N3M86) [**Artecho Fabric Medium 8oz / 236ml**Artecho**$8.71**4.8★**▲ 107%**](https://www.amazon.com/dp/B0FH9C96DW)
**~~View all trending →~~**
## **What buyers say about fabric medium**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**20%
*“It keeps the paint pliable”*
**Advertised Vs Actual Product**13%
*“Exactly as advertised”*
**Ease Of Use**8%
*“Easy to use”*
**Color**8%
*“I was able to build the color”*
**Value For Money**6%
*“Great value”*
**Durability**6%
*“Great, Lasting Product”*
**Quality-Overall**4%
*“gave a good result”*
**Adhesion/Stickiness**3%
*“The paint adheres well”*
**Design-Overall**3%
*“Overall, this is a very good, well-designed, unique product”*
**Soft Feel**3%
*“It also stays soft”*
### **What buyers complain about **
**Paint Quality**14%
*“rubbery which makes me think it would impart those properties to the paint you mix it with”*
**Leak-Proof**7%
*“it leaked”*
**Value For Money**6%
*“expensive”*
**Color**6%
*“doesn't show the color correctly”*
**Refills-Overall**4%
*“Wasn't filled to the top this is it without using it at all btw like there's a good amount not filled”*
**Hard Feel**4%
*“It made them a little stiff”*
**Defective Material/Parts**4%
*“Be aware of manufacturer defect”*
**Instructions/User Manual/Troubleshooting**3%
*“The instructions don't even mention using it in a well ventilated room”*
**Thickness**3%
*“The product itself is a thin consistency”*
**Gifting Purpose**2%
*“a gift I needed to make because I didn't have enough of my other medium to finish my projects”*
### **Top return reasons **
**Material Quality**19%
**Leak-Proof**16%
**Value For Money**14%
**Paint Quality**13%
**Functionality-Overall**8%
**Size-Overall**8%
**Advertised Vs Actual Product**5%
**Adhesion/Stickiness**4%
**Defective Material/Parts**3%
**Thin**2%
## **Common questions**
- **Is fabric medium profitable to sell on Amazon United States?**
- The niche generates $289K/yr across 11 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +23.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the fabric medium niche?**
- 10 brands and 22 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in fabric medium?**
- Top complaints mined from reviews: Paint Quality, Leak-Proof, Value For Money. The return rate is 1.6%.
- **When does demand for fabric medium peak?**
- Demand peaks in Jun–Aug; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the fabric medium niche?**
- Listings span $6.88–$21.86; the average listing price is $10.81 (sweet spot $15–$100). The average incumbent carries 798 reviews — the moat a new listing must climb.
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