---
title: "Eyelet Punch — $86K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/eyelet-punch"
last_updated: "2026-08-09T19:27:24.919Z"
locale: en
meta:
description: "Niche score 30/100 · $86K/yr market · 129K searches/yr · $25.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $86K/yr market · 129K searches/yr · $25.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eyelet Punch — $86K/yr Amazon US Niche (2026) - Flapen"
---
# **eyelet punch**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 21Conversion 34Competition 14Returns 45Price range 84Avg price 95Brand share 0Review moat 30Quality gap 35
**Avg price**
**Incredible****$25.01**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.86–$48.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,491.36**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$86K**
$86K/yr · 129K searches
**Growth**
**Bad****-7.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, eyelet punch is a $86K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyelet punch market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$75K–$100K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#70**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- We R Memory Keepers81% - LZBRDY9% - Croptuck5% - PAXCOO5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/eyelet-punch/trend)
## **Top eyelet punch search terms**
- **crop a dile**30K/yr+13.2%2.4% conv. - **crop a dile hole punch and eyelet setter**21K/yr-7.9%3.5% conv. - **cropadile**13K/yr+23.4%2.8% conv. - **cropadile eyelet setter and hole punch**9K/yr-16.9%3.1% conv. - **crocodile hole punch**8K/yr+14.2%2.0% conv. - **eyelets for leather**9K/yr-26.6%1.1% conv. - **leather eyelets**7K/yr-18.1%0.7% conv. - **crocodile punch craft tool**6K/yr-17.5%3.0% conv. - **crop-a-dile**6K/yr-3.5%2.5% conv. - **crop a dile hole punch**9K/yr-50.0%2.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/eyelet-punch/search-terms)
## **Top eyelet punch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$17K30%$26K40%$35K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**We R Memory Keepers Crop-A-Dile Eyelet | Blue Comfort Handle Craft Supplies Hole Punch Eye Setter Paper Punch Tool Use on Chipboard Fabric Thin Tin Leather Plastic Punches Hole Punch Tool Eye Setting**We R Memory Keepers**$28.27**4.7★7,357 rev](https://www.amazon.com/dp/B001EWPYXG) [2**Crop-A-Dile II Big Bite Punch**We R Memory Keepers**$48.54**4.7★3,493 rev](https://www.amazon.com/dp/B0019K3QD8) [3**We R Memory Keepers- Crop-A-Dile Eyelet Setter Punch Kit Pink Includes 100 Eyelets Comfort Handle for 1/8 or 3/16 Inch Holes Metal Craft Paper Leather Fabric and More**We R Memory Keepers**$42.36**4.8★3,404 rev](https://www.amazon.com/dp/B000WWGADC) [4**LZBRDY Professional Eyelet Punch Pliers Kit (3mm & 5mm) Heavy Duty Grommet Tool for Leather Canvas & Fabric Ergonomic Effortless Hole Puncher with 160Pcs Metal Eyelets for DIY Crafts & Repairs**LZBRDY**$29.01**4.2★81 rev](https://www.amazon.com/dp/B0DGGMZXST) [5**Crop-A-Dile Power Punch Tool-Disc**We R Memory Keepers**$22.46**4.7★853 rev](https://www.amazon.com/dp/B08SW9CNK9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LZBRDY Professional Eyelet Punch Pliers Kit (3mm & 5mm) Heavy Duty Grommet Tool for Leather Canvas & Fabric Ergonomic Effortless Hole Puncher with 160Pcs Metal Eyelets for DIY Crafts & Repairs**LZBRDY**$29.01**81 rev1y ago](https://www.amazon.com/dp/B0DGGMZXST) [**Croptuck (Taupe Large (18-24)**Croptuck**$9.94**1,487 rev2y ago](https://www.amazon.com/dp/B0CRWX7MSN) [**Croptuck (Black Large (18-24)**Croptuck**$9.91**1,487 rev2y ago](https://www.amazon.com/dp/B0CRWT1BX3) [**803Pcs Grommet Eyelet Pliers Kit 1/4 Inch Grommet Tool Kit with 800 Metal Eyelets Grommet Hand Press kit for Leather Crafts(Inside Dia: 6.4mm/Outer Dia: 12mm (A.I.S.)/Flange Width: ~3mm)**PAXCOO**$9.86**6,948 rev4y ago](https://www.amazon.com/dp/B0B12RPYR2) [**Crop-A-Dile Hole Punch & Eyelet Setter-Rose Gold**We R Memory Keepers**$31.17**7,357 rev5y ago](https://www.amazon.com/dp/B0083WUMX2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Croptuck (Black Large (18-24)**Croptuck**$9.91**4.3★**▲ 285%**](https://www.amazon.com/dp/B0CRWT1BX3) [**Croptuck (Taupe Large (18-24)**Croptuck**$9.94**4.3★**▲ 278%**](https://www.amazon.com/dp/B0CRWX7MSN) [**Crop-A-Dile Hole Punch & Eyelet Setter-Rose Gold**We R Memory Keepers**$31.17**4.7★**▲ 193%**](https://www.amazon.com/dp/B0083WUMX2) [**We R Memory Keepers Crop-A-Dile Power Punch for 0.25 Holes - Scrapbooking Tool Compatible for Most Tin Metal Craft Paper Leather Fabric**We R Memory Keepers**$16.38**4.7★**▲ 44%**](https://www.amazon.com/dp/B007QNVYJU) [**Crop-A-Dile II Big Bite Punch**We R Memory Keepers**$48.54**4.7★**▲ 34%**](https://www.amazon.com/dp/B0019K3QD8)
**~~View all trending →~~**
## **What buyers say about eyelet punch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**21%
*“Easy peasy”*
**Quality-Overall**14%
*“It seems to be really well made”*
**Efficiency**12%
*“very useful and works”*
**Value For Money**11%
*“Good deal”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Durability**4%
*“Seems like it will last, works great, and is affordable”*
**Size-Overall**2%
*“Sizing was accurate”*
**Instructions/User Manual/Troubleshooting**2%
*“comes with clear instructions”*
**Color**2%
*“Love the color”*
**Assembly/Installation**2%
*“The clamp and eyelet assembly work easily and well”*
### **What buyers complain about **
**Quality-Overall**16%
*“Garbage poor quality”*
**Functionality-Overall**10%
*“Dont work”*
**Durability**10%
*“broke”*
**Size-Overall**10%
*“The hole punch was too big”*
**Ease Of Use**8%
*“Bit difficult to use”*
**Instructions/User Manual/Troubleshooting**7%
*“The directions are not very detailed”*
**Value For Money**4%
*“Even with the low price it still didnt seem worth the money”*
**Material Quality**3%
*“It does'nt work on even the thinest materials”*
**Strength**3%
*“Because of flimsy feel”*
**Defective Material/Parts**2%
*“does not work”*
### **Top return reasons **
**Size-Overall**52%
**Functionality-Overall**13%
**Material Quality**7%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**4%
**Ease Of Use**3%
**Value For Money**3%
**Quality-Overall**2%
**Strength**1%
**Compatibility-Overall**1%
## **Common questions**
- **Is eyelet punch profitable to sell on Amazon United States?**
- The niche generates $86K/yr across 11 tracked products. 90-day search growth is -7.3%. Flapen's verdict: Skip it (30/100).
- **How competitive is the eyelet punch niche?**
- 4 brands and 17 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in eyelet punch?**
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Durability. The return rate is 3.4%.
- **When does demand for eyelet punch peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the eyelet punch niche?**
- Listings span $9.86–$48.54; the average listing price is $25.01 (sweet spot $15–$100). The average incumbent carries 3,491 reviews — the moat a new listing must climb.
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