---
title: "Eyeballs — $112K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/eyeballs"
last_updated: "2026-08-10T05:58:59.175Z"
locale: en
meta:
description: "Niche score 57/100 · $112K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $112K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eyeballs — $112K/yr Amazon US Niche (2026) - Flapen"
---
# **eyeballs**
**Worth a look**
Shows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 27Growth 35Conversion 27Competition 75Returns 86Price range 70Avg price 47Brand share 90Review moat 53Quality gap 76
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Price range**
**Good****$4.77–$39.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,360.85**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$11.59**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+8.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$112K**
$112K/yr · 442K searches
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, eyeballs is a $112K/yr Amazon United States market (442K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eyeballs market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$174K–$232K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#6,933**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **77%**
- **Out of stock**
- **17.2%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**39 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**45%**
Top 20: 84%
**Top-5 click share**
**40%**
Top 20: 79%
**Open market**
**49%**
- TIHOOD14% - Jashem10% - Skylety8% - XKDOUS7% - Cutextris6% - GXXMEI6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.0% search growth over the last 90 days.
60K40KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 20.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/eyeballs/trend)
## **Top eyeballs search terms**
- **eyeballs**69K/yr-4.8%2.5% conv. - **eyeball**31K/yr+25.4%1.1% conv. - **fake eyes**30K/yr-7.4%1.7% conv. - **fake eyeballs**30K/yr+14.2%3.0% conv. - **fake eye**12K/yr-2.9%1.3% conv. - **eye balls**21K/yr-7.2%2.8% conv. - **plastic eyeballs**38K/yr+14.6%3.4% conv. - **eye ball**8K/yr+20.6%0.6% conv. - **halloween eyeballs**61K/yr+70.7%1.6% conv. - **realistic eyes**7K/yr+26.5%0.8% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/eyeballs/search-terms)
## **Top eyeballs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$7K9%$10K12%$13K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jashem 8 Pairs of 4 Colors 22mm Half Round Realistic Acrylic Eyes for Halloween Props Masks Dolls or Bears Craft Plastic Eyeballs (22mm)**Jashem**$9.17**4.4★605 rev](https://www.amazon.com/dp/B08GWYSLF1) [2**32 Pieces Halloween Eyeballs Plastic Half Eyeballs Spooky Scary Horror Props for Halloween Trick or Treat Party Cosplay (Cute Colors)**Skylety**$8.15**4.3★507 rev](https://www.amazon.com/dp/B0963TFZN2) [3**TIHOOD 100pcs/box 12mm Doll Eyeballs Half Round Acrylic Eyes for DIY Doll Bear Crafts Halloween**TIHOOD**$9.95**4.5★769 rev](https://www.amazon.com/dp/B07W96FHDW) [4**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**4.7★1,725 rev](https://www.amazon.com/dp/B0CRYZTN3K) [5**TIHOOD 48PCS 8 Colors 20mm Half Round Realistic Acrylic Eyes for Halloween Props Masks Dolls or Bears Craft Plastic Eyeballs (20mm)**TIHOOD**$10.09**4.3★101 rev](https://www.amazon.com/dp/B0F9Z3YW11)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hyper-Realistic Eye Decor Lifelike 3D Resin Creepy Eye Sculpture Ornament Scary Realistic Eyeball Ornament Unique Creepy Eyes Figurine Gift for Halloween Gothic Home (Blue)**Generic**$7.65**8 rev2mo ago](https://www.amazon.com/dp/B0GY6YLRHJ) [**Felmnkoi Hyper-Realistic Monster Eye Decor Scary Realistic Eyeball Ornament Horror Mesmerizing Piece Deep Green Iris & Red Veins Eerie Illusion Unique Gothic Gift(1PC)**Felmnkoi**$13.99**13 rev3mo ago](https://www.amazon.com/dp/B0GVT5RY4P) [**Fusion Select 1 Pack Halloween Eyeball Gummy Candy Mix Creepy Party Bag Favors For Trick Or Treat - Scary Novelty Chewy Bites**Fusion Select**$7.00**369 rev9mo ago](https://www.amazon.com/dp/B0FV4RYJ19) [**Cutextris 30PCS 1 Inch Plastic Halloween Eyeballs - Fake Eye Balls for Kids Halloween Party Favors Goody Bag Fillers & Terror Decor Props**Cutextris**$10.00**5 rev9mo ago](https://www.amazon.com/dp/B0FR93MQND) [**Eyeballs Gummy Candy - 19 Oz Jar (30 Count) - Strawberry Jelly Filled Gummies - Individually Wrapped Candy - Party Favors - Spooky Eyes Gummies by Funtasty**FUNTASTY**$13.78**253 rev1y ago](https://www.amazon.com/dp/B0FDL96YS7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hyper-Realistic Eye Decor Lifelike 3D Resin Creepy Eye Sculpture Ornament Scary Realistic Eyeball Ornament Unique Creepy Eyes Figurine Gift for Halloween Gothic Home (Blue)**Generic**$7.65**2.5★**▲ 623%**](https://www.amazon.com/dp/B0GY6YLRHJ) [**Felmnkoi Hyper-Realistic Monster Eye Decor Scary Realistic Eyeball Ornament Horror Mesmerizing Piece Deep Green Iris & Red Veins Eerie Illusion Unique Gothic Gift(1PC)**Felmnkoi**$13.99**2.3★**▲ 609%**](https://www.amazon.com/dp/B0GVT5RY4P) [**XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts**XKDOUS**$5.16**4.7★**▲ 595%**](https://www.amazon.com/dp/B0CRYZTN3K) [**GJLNTRF Halloween Colorful Eyeballs Socks Funny Eyes Novelty Socks Casual Athletic Crazy Cute Crew Socks For Women Men**GJLNTRF**$13.51**4.7★**▲ 484%**](https://www.amazon.com/dp/B0DDC6N1RM) [**Cutextris 30PCS 1 Inch Plastic Halloween Eyeballs - Fake Eye Balls for Kids Halloween Party Favors Goody Bag Fillers & Terror Decor Props**Cutextris**$10.00**5.0★**▲ 215%**](https://www.amazon.com/dp/B0FR93MQND)
**~~View all trending →~~**
## **What buyers say about eyeballs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**13%
*“Perfect size”*
**Quality-Overall**13%
*“The quality seems solid so far”*
**Fun/Entertainment Experience**12%
*“Super fun for kids”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Value For Money**7%
*“Good price”*
**Adhesion/Stickiness**6%
*“They have great stickiness”*
**Ease Of Use**5%
*“Easy to use”*
**Taste-Overall**5%
*“Delicious & Fun”*
**Color**4%
*“the colors of the eyes are bright”*
**Durability**4%
*“no breaks either”*
### **What buyers complain about **
**Adhesion/Stickiness**20%
*“Don't Stick”*
**Ease Of Use**18%
*“Hard to use”*
**Size-Overall**16%
*“Very tiny”*
**Quality-Overall**9%
*“Garbage”*
**Advertised Vs Actual Product**4%
*“Description inaccurate”*
**Value For Money**4%
*“They are a bit pricey”*
**Taste-Overall**2%
*“the candy tasted terrible”*
**Storage Temperature**2%
*“they started to melt”*
**Brightness/Shine/Glow**2%
*“They did not glow at night”*
**Strength**2%
*“Very fragile”*
### **Top return reasons **
**Size-Overall**63%
**Adhesion/Stickiness**12%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**2%
**Quality-Overall**2%
**Functionality-Overall**2%
**Material Quality**1%
**Color**1%
**Ease Of Use**1%
## **Common questions**
- **Is eyeballs profitable to sell on Amazon United States?**
- The niche generates $112K/yr across 47 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +8.0%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the eyeballs niche?**
- 39 brands and 44 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in eyeballs?**
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Size-Overall. The return rate is 1.5%.
- **When does demand for eyeballs peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 20.9× the quietest.
- **What does it cost to enter the eyeballs niche?**
- Listings span $4.77–$39.04; the average listing price is $11.59 (sweet spot $15–$100). The average incumbent carries 1,361 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)