---
title: "Eye Black Colors — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/eye-black-colors"
last_updated: "2026-08-09T18:16:36.214Z"
locale: en
meta:
description: "Niche score 57/100 · $37K/yr market · 38K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $37K/yr market · 38K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eye Black Colors — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **eye black colors**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 9Growth 91Conversion 67Competition 45Returns 96Price range 69Avg price 78Brand share 48Review moat 33Quality gap 48
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+100.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$16.15**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.85–$35.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,168.27**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$37K**
$37K/yr · 38K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, eye black colors is a $37K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eye black colors market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$32K–$40K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#1,203**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 91%
**Open market**
**17%**
- Sun Zapper32% - Zalan15% - Dmsky14% - Warmify8% - Zinka7% - Franklin Sports7% - Open — no brand owns it (9 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +100.6% search growth over the last 90 days.
2K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.2×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/eye-black-colors/trend)
## **Top eye black colors search terms**
- **colored eye black**10K/yr+95.5%5.1% conv. - **colored sunscreen**8K/yr+142.3%2.6% conv. - **eye black colors**8K/yr+59.5%7.0% conv. - **colored zinc sunscreen**4K/yr+66.2%5.1% conv. - **colored zinc**3K/yr+123.7%7.2% conv. - **zinc colored sunscreen stick**3K/yr+245.0%8.8% conv. - **colored zinc sticks for face**2K/yr-12.4%7.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/eye-black-colors/search-terms)
## **Top eye black colors products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$3K12%$4K16%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zalan Colored Zinc Stick Set of 8**Zalan**$21.85**4.6★903 rev](https://www.amazon.com/dp/B00IFMA3PW) [2**Sun Zapper Zinc Oxide Mineral Sunscreen Stick SPF 50+ Water Resistant 4-Pack (Pink Blue Green Yellow) Rainbow Pack For Face & Body Made in Australia**Sun Zapper**$34.89**4.7★488 rev](https://www.amazon.com/dp/B071S5NQQ7) [3**Dmsky 10 Packs Eye Black Sports Stick for Football Baseball Softball-Anti-Glare Face Body Paint Stick Kit Water-Proof Eye Sports Paint Sticks 10 Color Eyeblack Painting Kit for Athletes & Fans**Dmsky**$9.12**4.6★245 rev](https://www.amazon.com/dp/B0FH4DSHWG) [4**Eye Black Stick 20 Pack 12 Colors Sports Eye Black for Football Baseball Softball Anti Glare Eye Black Face Paint for Athletes & Fans Retractable Under Eye Sports Paint Sticks for Game Day**Warmify**$9.81**4.6★97 rev](https://www.amazon.com/dp/B0GL3CZC1L) [5**Sun Zapper Zinc Oxide Sunscreen Stick SPF 50+ Pink Colored Mineral Sunscreen Stick for Face Water Resistant Sunblock for Kids and Adults Broad Spectrum Travel Size 12g (0.42 oz) Australian Made**Sun Zapper**$11.49**4.6★507 rev](https://www.amazon.com/dp/B06VXVTWS6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eye Black Stick 20 Pack 12 Colors Sports Eye Black for Football Baseball Softball Anti Glare Eye Black Face Paint for Athletes & Fans Retractable Under Eye Sports Paint Sticks for Game Day**Warmify**$9.81**97 rev5mo ago](https://www.amazon.com/dp/B0GL3CZC1L) [**Franklin Sports Eye Black Stick - Baseball Softball + Football Eye Black for Kids + Adults - Sun Glare Reduction - Pink/Blue**Franklin Sports**$13.46**2,323 rev9mo ago](https://www.amazon.com/dp/B0FSB7J825) [**Wismee Eye Black Stick 12pcs Multi-Colors Anti-Glare Under Eye Black Sports Grease Stick Set for Baseball Softball Soccer Lacrosse Hockey Athletes Sports Training Sweat-Proof & Long Lasting**Wismee**$18.23**33 rev9mo ago](https://www.amazon.com/dp/B0FJXD9LT1) [**CCbeauty 12 Pack Eye Black Stick for Baseball Football Softball Lacrosse Anti-Glare Eyeblack Waterproof Last All Game Smooth Application High Pigmented Color 10 Multicolors**CCbeauty**$19.99**34 rev10mo ago](https://www.amazon.com/dp/B0FJXFWSKB) [**Dmsky 10 Packs Eye Black Sports Stick for Football Baseball Softball-Anti-Glare Face Body Paint Stick Kit Water-Proof Eye Sports Paint Sticks 10 Color Eyeblack Painting Kit for Athletes & Fans**Dmsky**$9.12**245 rev1y ago](https://www.amazon.com/dp/B0FH4DSHWG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EyeBlack BattlePaint Bright Colored Battle Paint Under Eye Black Sport Stick Grease for Pro Athletes and Super Fans Baseball Softball Football 2 Sticks Baby Blue**EyeBlack**$10.81**4.6★**▲ 159%**](https://www.amazon.com/dp/B06XDWM8HT) [**Eye Black Stick 20 Pack 12 Colors Sports Eye Black for Football Baseball Softball Anti Glare Eye Black Face Paint for Athletes & Fans Retractable Under Eye Sports Paint Sticks for Game Day**Warmify**$9.81**4.6★**▲ 136%**](https://www.amazon.com/dp/B0GL3CZC1L) [**Franklin Sports Eye Black Stick - Baseball Softball + Football Eye Black for Kids + Adults - Sun Glare Reduction - Pink/Blue**Franklin Sports**$13.46**4.6★**▲ 114%**](https://www.amazon.com/dp/B0FSB7J825) [**Glitter Sunscreen SPF 50 Lotion 4.5oz - Sparkle & Shimmer Sunscreen - Colored Sun screen for Kids & Women - UVA/UVB Sunshine Protection + 80 Min Water Resistant - (Scented) (USA Made)**TROPICAL OTT3RS**$16.55**4.5★**▲ 98%**](https://www.amazon.com/dp/B0CTRWFJVK) [**Sun Zapper Zinc Oxide Sunscreen Stick SPF 50+ Green Colored Mineral Sunscreen Stick for Face Water Resistant Sunblock for Kids and Adults Broad Spectrum Travel Size 12g (0.42 oz) Australian Made**Sun Zapper**$10.50**4.5★**▲ 63%**](https://www.amazon.com/dp/B07194BFMV)
**~~View all trending →~~**
## **What buyers say about eye black colors**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**20%
*“Shade match”*
**Quality-Overall**9%
*“Its very affordable for the quality”*
**Suitability Combination Skin**8%
*“Great for your skin”*
**Value For Money**6%
*“Good for the price”*
**Moist/Dry**6%
*“Very moisturizing”*
**Soft Feel**5%
*“feels good too”*
**Brightness/Shine/Glow**5%
*“Nice glow”*
**Coverage**4%
*“Great coverage”*
**Suitability Hot Weather**3%
*“Nice for summer”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Color**13%
*“Colors are off”*
**Oily/Greasy**11%
*“Looks oily on”*
**Smell**9%
*“Smells a little weird”*
**Allergies**4%
*“Allergic Reaction”*
**Moist/Dry**4%
*“Very drying”*
**Thickness**3%
*“Not sheer, thick coverage”*
**Skin Health**3%
*“Broke out skin”*
**Product Condition**3%
*“Opened and used”*
**Coverage**2%
*“Not full coverage so you would need to add make up on top if you want that look”*
**Quality-Overall**2%
*“Poor quality”*
### **Top return reasons **
**Color**31%
**Product Condition**9%
**Advertised Vs Actual Product**9%
**Smell**8%
**Oily/Greasy**6%
**Coverage**3%
**Leak-Proof**3%
**Functionality-Overall**2%
**Size-Overall**2%
**Texture/Consistency-Overall**2%
## **Common questions**
- **Is eye black colors profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 30 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +100.6%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the eye black colors niche?**
- 15 brands and 42 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in eye black colors?**
- Top complaints mined from reviews: Color, Oily/Greasy, Smell. The return rate is 0.7%.
- **When does demand for eye black colors peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 7.2× the quietest.
- **What does it cost to enter the eye black colors niche?**
- Listings span $5.85–$35.23; the average listing price is $16.15 (sweet spot $15–$100). The average incumbent carries 3,168 reviews — the moat a new listing must climb.
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