---
title: "Exacto Knife — $2.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/exacto-knife"
last_updated: "2026-08-09T21:51:25.107Z"
locale: en
meta:
description: "Niche score 54/100 · $2.5M/yr market · 1.9M searches/yr · $8.59 avg price. Soft demand (-7.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $2.5M/yr market · 1.9M searches/yr · $8.59 avg price. Soft demand (-7.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Exacto Knife — $2.5M/yr Amazon US Niche (2026) - Flapen"
---
# **exacto knife**
**Worth a look**
Shows searches that convert (14.8% search→purchase), but soft demand (-7.5% this quarter) keeps it on the watch list.
Market size 95Growth 21Conversion 97Competition 38Returns 97Price range 58Avg price 24Brand share 35Review moat 24Quality gap 24
**Conversion**
**Incredible****14.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.5M**
$2.5M/yr · 1.9M searches
**Price range**
**Good****$4.38–$29.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,537.65**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$8.59**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-7.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, exacto knife is a $2.5M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **exacto knife market data**
- **Units sold / yr**
- **250K–300K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$2.1M–$2.6M**
- units × avg price
- **Conversion rate**
- **14.8%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 97%
**Open market**
**13%**
- X-Acto27% - DIYSELF23% - Jetmore21% - Fiskars9% - XEKIGU4% - BaBaYang3% - Open — no brand owns it (7 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.
40K30KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/exacto-knife/trend)
## **Top exacto knife search terms**
- **exacto knife**880K/yr-6.3%14.9% conv. - **xacto knife**414K/yr-10.2%14.0% conv. - **craft knife**154K/yr-8.8%5.4% conv. - **hobby knife**122K/yr-9.7%7.1% conv. - **x-acto knife**63K/yr-8.9%10.4% conv. - **x acto knife**50K/yr-5.0%12.1% conv. - **exacto knife for crafting**47K/yr-10.1%7.4% conv. - **xacto**39K/yr-12.8%5.7% conv. - **exacto knives**24K/yr-0.2%10.5% conv. - **exacto**22K/yr-4.3%7.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/exacto-knife/search-terms)
## **Top exacto knife products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$123K10%$246K15%$369K20%$492K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**X-ACTO #1 Z-Series Precision Utility Knife Metal Silver Aluminum Handle Includes Safety Cap - For Precise Fine Cuts**X-Acto**$6.08**4.6★33,504 rev](https://www.amazon.com/dp/B005KRSWM6) [2**DIYSELF Exacto Knife 12 Pcs Exacto Knife Set with Case Craft Hobby Precision Knife with 11 Blades for Crafting Paper Scrapbooking Models 3D Printing Clay Rubber Stamps Gifts for Women Adults Her Men**DIYSELF**$6.98**4.6★5,255 rev](https://www.amazon.com/dp/B0D4DKYL2C) [3**JETMORE 16 Pcs Exacto Knife Set 3 Craft Knife and 13 SK5 Steel Blades Precision Hobby Knife for Carving Modeling DIY Scrapbooking and Art Projects**Jetmore**$9.49**4.6★2,599 rev](https://www.amazon.com/dp/B0BNQ93N95) [4**Fiskars 6 Detail Craft Knife for Precision Cutting & Detail Work Arts & Crafts Exacto Hobby Knife for Scrapbooking Cutter Ideal for Cardstock Thin Plastic Photos Vinyl & Canvas Durable Aluminum**Fiskars**$6.23**4.5★10,714 rev](https://www.amazon.com/dp/B001A42CTW) [5**JETMORE Exacto Knife 3 Exacto Knives with 30 Exacto Blades #11 Craft Knife Hobby Knife Precision Knife Exacto Knife Set for Crafts Arts Modeling Scrapbooking (Purple-Blue-Black)**Jetmore**$4.56**4.6★2,599 rev](https://www.amazon.com/dp/B0D3XDZN9L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Exacto Knife Set 16-Piece Hobby Knife & Precision Knife Set 3-Piece Craft Knife Set with 10-Piece Exacto Blades Sets for Crafting Modeling Pumpkin Carving DIY Art Knife Cutting Tools**BaBaYang**$6.17**265 rev9mo ago](https://www.amazon.com/dp/B0FRMXCWXK) [**FJSENR 13-piece Precision Exacto Knife Set including hobby and craft knives as well as blades is the perfect choice for pumpkin carving model making and DIY projects.**FJSENR**$4.47**416 rev1y ago](https://www.amazon.com/dp/B0DYDTB4CZ) [**DIYSELF Exacto Knife 12 Pcs Exacto Knife Set with Case Craft Hobby Precision Knife with 11 Blades for Crafting Paper Scrapbooking Models 3D Printing Clay Rubber Stamps Gifts for Women Adults Her Men**DIYSELF**$6.98**5,255 rev2y ago](https://www.amazon.com/dp/B0D4DKYL2C) [**55 Pack Exacto Knife Hobby Knife Set with 5 Craft Knives and 50 Precision Knife Blades(#11) for Art Scrapbooking Carving DIY Cutting Stenciling by EGYPAMID**Egypamid**$4.49**776 rev2y ago](https://www.amazon.com/dp/B0D47PKNZF) [**JETMORE Exacto Knife 3 Exacto Knives with 30 Exacto Blades #11 Craft Knife Hobby Knife Precision Knife Exacto Knife Set for Crafts Arts Modeling Scrapbooking (Purple-Blue-Black)**Jetmore**$4.56**2,599 rev2y ago](https://www.amazon.com/dp/B0D3XDZN9L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Exacto Knife Set 16-Piece Hobby Knife & Precision Knife Set 3-Piece Craft Knife Set with 10-Piece Exacto Blades Sets for Crafting Modeling Pumpkin Carving DIY Art Knife Cutting Tools**BaBaYang**$6.17**4.7★**▲ 105%**](https://www.amazon.com/dp/B0FRMXCWXK) [**JETMORE 16 Pcs Exacto Knife Set 3 Craft Knife and 13 SK5 Steel Blades Precision Hobby Knife for Carving Modeling DIY Scrapbooking and Art Projects**Jetmore**$9.49**4.6★**▲ 63%**](https://www.amazon.com/dp/B0BNQ93N95) [**DIYSELF Exacto Knife 12 Pcs Exacto Knife Set with Case Craft Hobby Precision Knife with 11 Blades for Crafting Paper Scrapbooking Models 3D Printing Clay Rubber Stamps Gifts for Women Adults Her Men**DIYSELF**$6.98**4.6★**▲ 56%**](https://www.amazon.com/dp/B0D4DKYL2C) [**FJSENR 13-piece Precision Exacto Knife Set including hobby and craft knives as well as blades is the perfect choice for pumpkin carving model making and DIY projects.**FJSENR**$4.47**4.5★**▲ 55%**](https://www.amazon.com/dp/B0DYDTB4CZ) [**X-ACTO #1 Precision Knife With 5#11 Blades 1 Count**X-Acto**$8.67**4.7★**▲ 37%**](https://www.amazon.com/dp/B0000DD1N4)
**~~View all trending →~~**
## **What buyers say about exacto knife**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“they are affordable”*
**Quality-Overall**17%
*“Awesome quality”*
**Sharpness**13%
*“Sharp blades”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Ease Of Use**11%
*“convenient”*
**Grip**4%
*“Easy grip”*
**Strength**3%
*“Sturdy construction”*
**Durability**2%
*“the handle itself is durable”*
**Size-Overall**2%
*“Good size”*
**Precision Of Cut**2%
*“Precise Cut”*
### **What buyers complain about **
**Quality-Overall**14%
*“Falls short on quality”*
**Sharpness**9%
*“Not sharp”*
**Durability**9%
*“Breaks easily”*
**Strength**8%
*“Flimsy”*
**Grip**7%
*“The blade simply doesn't stay in place”*
**Ease Of Use**5%
*“very hard to use”*
**Size-Overall**5%
*“Too small”*
**Value For Money**3%
*“Cant expect anything better for this price”*
**Advertised Vs Actual Product**3%
*“Product does not work as advertised”*
**Material Quality**2%
*“But that was just the feel the plastic”*
### **Top return reasons **
**Size-Overall**21%
**Sharpness**11%
**Value For Money**10%
**Functionality-Overall**8%
**Quality-Overall**8%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**6%
**Strength**5%
**Mechanism Issues**4%
**Grip**3%
## **Common questions**
- **Is exacto knife profitable to sell on Amazon United States?**
- The niche generates $2.5M/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the exacto knife niche?**
- 13 brands and 61 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in exacto knife?**
- Top complaints mined from reviews: Quality-Overall, Sharpness, Durability. The return rate is 0.6%.
- **When does demand for exacto knife peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the exacto knife niche?**
- Listings span $4.38–$29.81; the average listing price is $8.59 (sweet spot $15–$100). The average incumbent carries 6,538 reviews — the moat a new listing must climb.
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