---
title: "Exacto Knife Set — $666K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/exacto-knife-set"
last_updated: "2026-08-09T19:27:04.220Z"
locale: en
meta:
description: "Niche score 51/100 · $666K/yr market · 413K searches/yr · $13.36 avg price. Soft demand (-18.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $666K/yr market · 413K searches/yr · $13.36 avg price. Soft demand (-18.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Exacto Knife Set — $666K/yr Amazon US Niche (2026) - Flapen"
---
# **exacto knife set**
**Worth a look**
Shows low returns (0.6%), but soft demand (-18.7% this quarter) keeps it on the watch list.
Market size 67Growth 16Conversion 95Competition 41Returns 97Price range 60Avg price 61Brand share 41Review moat 23Quality gap 23
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$666K**
$666K/yr · 413K searches
**Avg price**
**Good****$13.36**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.47–$30.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,036.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-18.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, exacto knife set is a $666K/yr Amazon United States market (413K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **exacto knife set market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$668K–$802K**
- units × avg price
- **Conversion rate**
- **12.1%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**13%**
- DIYSELF26% - BaBaYang23% - X-Acto13% - Jetmore11% - Amazon Basics8% - MULWARK7% - Open — no brand owns it (4 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.
10K6KHoliday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/exacto-knife-set/trend)
## **Top exacto knife set search terms**
- **exacto knife set**237K/yr-18.2%12.0% conv. - **xacto knife set**73K/yr-22.9%9.7% conv. - **craft knife set**22K/yr-12.5%5.9% conv. - **hobby knife set**21K/yr-22.7%3.8% conv. - **x-acto knife set**16K/yr-15.6%7.1% conv. - **exacto knife kit**9K/yr-16.5%6.6% conv. - **exacto knife sets**10K/yr-20.1%13.6% conv. - **x acto knife sets**5K/yr-22.5%7.0% conv. - **hobby knife kit**5K/yr-4.1%5.6% conv. - **precision knife set**5K/yr-22.9%5.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/exacto-knife-set/search-terms)
## **Top exacto knife set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$67K20%$133K30%$200K40%$267K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Exacto Knife Set 16-Piece Hobby Knife & Precision Knife Set 3-Piece Craft Knife Set with 10-Piece Exacto Blades Sets for Crafting Modeling Pumpkin Carving DIY Art Knife Cutting Tools**BaBaYang**$6.17**4.7★265 rev](https://www.amazon.com/dp/B0FRMXCWXK) [2**JETMORE 16 Pcs Exacto Knife Set 3 Craft Knife and 13 SK5 Steel Blades Precision Hobby Knife for Carving Modeling DIY Scrapbooking and Art Projects**Jetmore**$9.49**4.6★2,599 rev](https://www.amazon.com/dp/B0BNQ93N95) [3**DIYSELF 16-Piece Exacto Knife Set Craft Knife & Hobby Knife Kit Precision Knife with Magnetic Storage Case Exacto Knife for Crafting Paper Foam Vinyl Models 3D Printing Junk Journal Supplies**DIYSELF**$12.74**4.7★16,885 rev](https://www.amazon.com/dp/B0987JPQ74) [4**DIYSELF Exacto Knife 12 Pcs Exacto Knife Set with Case Craft Hobby Precision Knife with 11 Blades for Crafting Paper Scrapbooking Models 3D Printing Clay Rubber Stamps Gifts for Women Adults Her Men**DIYSELF**$6.98**4.6★5,255 rev](https://www.amazon.com/dp/B0D4DKYL2C) [5**X-ACTO Compression Basic Knife Set Includes 3 Knives 13 Blades Soft Carry Case 17 Count - Crafting Art Projects Cutting Tools**X-Acto**$29.81**4.8★5,253 rev](https://www.amazon.com/dp/B00JWFIKOC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Exacto Knife Set 16-Piece Hobby Knife & Precision Knife Set 3-Piece Craft Knife Set with 10-Piece Exacto Blades Sets for Crafting Modeling Pumpkin Carving DIY Art Knife Cutting Tools**BaBaYang**$6.17**265 rev9mo ago](https://www.amazon.com/dp/B0FRMXCWXK) [**FJSENR 13-piece Precision Exacto Knife Set including hobby and craft knives as well as blades is the perfect choice for pumpkin carving model making and DIY projects.**FJSENR**$4.47**416 rev1y ago](https://www.amazon.com/dp/B0DYDTB4CZ) [**DIYSELF Exacto Knife 12 Pcs Exacto Knife Set with Case Craft Hobby Precision Knife with 11 Blades for Crafting Paper Scrapbooking Models 3D Printing Clay Rubber Stamps Gifts for Women Adults Her Men**DIYSELF**$6.98**5,255 rev2y ago](https://www.amazon.com/dp/B0D4DKYL2C) [**55 Pack Exacto Knife Hobby Knife Set with 5 Craft Knives and 50 Precision Knife Blades(#11) for Art Scrapbooking Carving DIY Cutting Stenciling by EGYPAMID**Egypamid**$4.49**776 rev2y ago](https://www.amazon.com/dp/B0D47PKNZF) [**MulWark 32-Piece Precision Hobby Knife Set - Exacto Knife Set For Modeling - Craft Knife Handle Customized With Chiseling Stencil Edge And Fine Point Blades With Sharpening Stone And Steel Ruler**MULWARK**$18.82**7,444 rev2y ago](https://www.amazon.com/dp/B0CR8XM88X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Exacto Knife Set 16-Piece Hobby Knife & Precision Knife Set 3-Piece Craft Knife Set with 10-Piece Exacto Blades Sets for Crafting Modeling Pumpkin Carving DIY Art Knife Cutting Tools**BaBaYang**$6.17**4.7★**▲ 153%**](https://www.amazon.com/dp/B0FRMXCWXK) [**DIYSELF Exacto Knife 22 Pack Exacto Knife Set with Exacto Blades Craft Knife for Art Stencil Scrapbooking and Modeling Hobby Knife Precision Art Knives Kit Pumpkin Carving Tools**DIYSELF**$19.18**4.7★**▲ 38%**](https://www.amazon.com/dp/B08HTXHGNR) [**DIYSELF 23 Pack Exacto Knife Craft Knife Precision Carving Hobby Knife Kit 20 Spare Art Knife Blades for Art Scrapbooking Stencil**DIYSELF**$7.75**4.6★**▲ 35%**](https://www.amazon.com/dp/B097B4BG9M) [**55 Pack Exacto Knife Hobby Knife Set with 5 Craft Knives and 50 Precision Knife Blades(#11) for Art Scrapbooking Carving DIY Cutting Stenciling by EGYPAMID**Egypamid**$4.49**4.6★**▲ 33%**](https://www.amazon.com/dp/B0D47PKNZF) [**MANUFORE 34pcs Large Exacto Knife Set Pink Deluxe Craft Precision Knife Set Include 3pcs Craft Knives with Anti-Slip Rubber Grip 25pcs Different Blades 2pcs Needles Sharpening Stone Screwdriver**MANUFORE**$23.16**4.7★**▲ 27%**](https://www.amazon.com/dp/B0DRVH1Y2H)
**~~View all trending →~~**
## **What buyers say about exacto knife set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Amazing price”*
**Quality-Overall**18%
*“Very good variety”*
**Sharpness**13%
*“Very sharp”*
**Advertised Vs Actual Product**12%
*“Same as advertised”*
**Ease Of Use**8%
*“just as easy to remove”*
**Grip**4%
*“Nice grip”*
**Precision Of Cut**2%
*“A good blade set for be used for multiple purposes”*
**Size-Overall**2%
*“a good size”*
**Design-Overall**2%
*“Good construction, quality for the price”*
**Strength**2%
*“The blades are very sharp and sturdy”*
### **What buyers complain about **
**Quality-Overall**10%
*“Average quality”*
**Durability**10%
*“Broke almost immediately”*
**Strength**10%
*“Flimsy”*
**Grip**8%
*“The blade simply doesn't stay in place”*
**Sharpness**8%
*“Not sharp”*
**Ease Of Use**6%
*“It is a bit hard to open”*
**Size-Overall**5%
*“Case Too Small”*
**Value For Money**5%
*“cheaper”*
**Material Quality**2%
*“the screw on parts are almost like plastic”*
**Locking Mechanism**2%
*“However, the blade locking mechanism doesnt seem reliable”*
### **Top return reasons **
**Size-Overall**17%
**Sharpness**15%
**Value For Money**8%
**Advertised Vs Actual Product**8%
**Quality-Overall**8%
**Functionality-Overall**8%
**Defective Material/Parts**6%
**Mechanism Issues**5%
**Grip**3%
**Strength**3%
## **Common questions**
- **Is exacto knife set profitable to sell on Amazon United States?**
- The niche generates $666K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the exacto knife set niche?**
- 10 brands and 36 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in exacto knife set?**
- Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 0.6%.
- **When does demand for exacto knife set peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the exacto knife set niche?**
- Listings span $4.47–$30.83; the average listing price is $13.36 (sweet spot $15–$100). The average incumbent carries 7,037 reviews — the moat a new listing must climb.
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