---
title: "Evil Eye Beads — $56K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/evil-eye-beads"
last_updated: "2026-08-10T09:30:21.696Z"
locale: en
meta:
description: "Niche score 50/100 · $56K/yr market · 161K searches/yr · $10.19 avg price. A small market ($56K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $56K/yr market · 161K searches/yr · $10.19 avg price. A small market ($56K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Evil Eye Beads — $56K/yr Amazon US Niche (2026) - Flapen"
---
# **evil eye beads**
**Worth a look**
Shows low returns (0.9%), but a small market ($56K/yr) keeps it on the watch list.
Market size 14Growth 43Conversion 43Competition 69Returns 95Price range 15Avg price 35Brand share 76Review moat 74Quality gap 38
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****533.83**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+14.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.19**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$5.16–$16.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$56K**
$56K/yr · 161K searches
According to Flapen's Amazon United States niche tracking, evil eye beads is a $56K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jul. Verdict: Worth a look — 50/100.
Data updated Jul 6, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **evil eye beads market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$41K–$51K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#2,902**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**59%**
Top 20: 98%
**Top-5 click share**
**44%**
Top 20: 84%
**Open market**
**36%**
- NBEADS21% - Praisebank14% - Hicarer10% - LUBINGSHINE9% - BB Beadthoven5% - Lestp4%
## **Demand & seasonality**
Weekly Amazon search volume, last 109 weeks — +14.3% search growth over the last 90 days.
5K3KSpike '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/evil-eye-beads/trend)
## **Top evil eye beads search terms**
- **evil eye beads**105K/yr+16.7%2.2% conv. - **evil eye beads for jewelry making**16K/yr+4.3%2.2% conv. - **eye beads**15K/yr+24.4%1.2% conv. - **evil eye bead**10K/yr+11.1%1.7% conv. - **evil eye glass beads**6K/yr+6.1%1.6% conv. - **glass evil eye beads**5K/yr+17.5%2.2% conv. - **evil eye beads for bracelets**3K/yr-23.7%2.4% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/evil-eye-beads/search-terms)
## **Top evil eye beads products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NBEADS 14.1/Strand (about 38pcs) 9.5mm Handmade Evil Eye Lampwork Beads Blue Color Flat Round Lampwork Spacer Beads DIY Crafts Evil Eye Charms for DIY Bracelets Necklace Jewelry Making**NBEADS**$6.58**4.6★2,096 rev](https://www.amazon.com/dp/B07H7X9BP3) [2**Praisebank 24 Style 800 pcs Evil Eye Beads for Jewelry Making Evil Eye Charms with 1mm Hole**Praisebank**$12.87**4.7★2,190 rev](https://www.amazon.com/dp/B09BCCBN8B) [3**200 Pieces Flat Round Evil Eye Beads Handmade Resin Lampwork 8mm Charms Spacer Beads for Bracelets Necklace Jewelry Craft Making(Mix Colors)**LUBINGSHINE**$7.60**4.6★1,298 rev](https://www.amazon.com/dp/B093WDQYQ8) [4**NBEADS 60 Pcs 5 Colors Handmade Evil Eye Lampwork Beads 8mm Flat Round/Disc Turkish Eye Beads Mini Loose Glass Spacer Beads Charms for DIY Bracelets Necklace Jewelry Making**NBEADS**$7.74**4.6★42 rev](https://www.amazon.com/dp/B0CK2H44QK) [5**Beadthoven 60Pcs 12mm Evil Eye Glass Cabochons 10 Styles Half Round Glass Cabochons Blue Flatback Evil Eye Domes Beads for DIY Crafts Scrapbooking Necklace Earrings Bracelet Ring Jewelry Making**BB Beadthoven**$9.54**4.3★43 rev](https://www.amazon.com/dp/B0D58YGP64)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bivei Evil Eye Protection Crystal Healing Bracelet**Bivei**$13.10**115 rev5mo ago](https://www.amazon.com/dp/B0GHRNN7ZX) [**200 Pcs Deep Blue Enamel Evil Eye Charms 6MM Alloy Gold Plated Eye Pendants**Upnedo**$12.69**8 rev5mo ago](https://www.amazon.com/dp/B0GHJ7NPLJ) [**MECCANIXITY 20Pcs Enamel Evil Eye Beads 9x7mm Evil Eye Spacer Beads Gold Plated Loose Large Hole Charm for Bracelets Necklace Jewelry Craft Making Dark Blue**MECCANIXITY**$9.38**11 rev10mo ago](https://www.amazon.com/dp/B0FQ574KR8) [**AULSIEY Evil Eye Beaded Bracelets for Women Evil Eye Jewelry Protection Bracelet Tigers Eye Hematite Black Tourmaline Bracelet for Men Tripe Threat Bracelets for Women-6mm Bead**AULSIEY**$12.91**35 rev1y ago](https://www.amazon.com/dp/B0F4P5T159) [**PATIKIL 8mm Evil Eye Beads 100 Pcs Flat Round Turkish Evil Eye Charm with Golden Edge Spacer Beads Eyeball Bead for Bracelet DIY Necklace Earrings Making White**PATIKIL**$13.12**17 rev1y ago](https://www.amazon.com/dp/B0DRHTH59K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bivei Evil Eye Protection Crystal Healing Bracelet**Bivei**$13.10**4.7★**▲ 244%**](https://www.amazon.com/dp/B0GHRNN7ZX) [**Acejoz 2702 Pieces Bracelet Making Kit Including Evil Eye Beads Evil Eye Charms Assorted Beads and Elastic String for Bracelets**Acejoz**$13.11**4.6★**▲ 157%**](https://www.amazon.com/dp/B0B9MQTQQC) [**200pcs 8mm Evil Eye Beads Royal Blue Resin Lampwork Evil Eye Beads with Elastic Rope for DIY Crafts Making Accessories(Royal Blue)**LUBINGSHINE**$6.67**4.6★**▲ 143%**](https://www.amazon.com/dp/B093WB917L) [**AULSIEY Evil Eye Beaded Bracelets for Women Evil Eye Jewelry Protection Bracelet Tigers Eye Hematite Black Tourmaline Bracelet for Men Tripe Threat Bracelets for Women-6mm Bead**AULSIEY**$12.91**4.8★**▲ 138%**](https://www.amazon.com/dp/B0F4P5T159) [**MECCANIXITY 20Pcs Enamel Evil Eye Beads 9x7mm Evil Eye Spacer Beads Gold Plated Loose Large Hole Charm for Bracelets Necklace Jewelry Craft Making Dark Blue**MECCANIXITY**$9.38**4.1★**▲ 98%**](https://www.amazon.com/dp/B0FQ574KR8)
**~~View all trending →~~**
## **What buyers say about evil eye beads**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“These beads are so beautiful and high quality”*
**Size-Overall**16%
*“lovely consistent size”*
**Color**10%
*“Cute colors”*
**Durability**9%
*“very durable”*
**Value For Money**8%
*“Good deal”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Gifting Purpose**3%
*“I got this for Christmas”*
**Design-Overall**3%
*“Beautifully created”*
**Ease Of Use**2%
*“Super easy and quick”*
**Efficiency**2%
*“Works very well”*
### **What buyers complain about **
**Size-Overall**36%
*“This was a return too small can fix a small child”*
**Color**7%
*“Can't use all dark blue”*
**Ease Of Use**7%
*“it was kind of hard to understand how to fasten them/put them on”*
**Material Quality**7%
*“This was a return too small can fix a small child and bad material”*
**Durability**6%
*“It broke within a week of wearing it”*
**Quality-Overall**6%
*“Poor quality”*
**Value For Money**4%
*“for the price there were way too many broken pieces”*
**Rusts/Corrodes**3%
*“Almost immediate tarnish”*
**Functionality-Overall**3%
*“Backings dont work”*
**Thickness**3%
*“thin”*
### **Top return reasons **
**Size-Overall**57%
**Advertised Vs Actual Product**10%
**Value For Money**5%
**Quality-Overall**4%
**Color**3%
**Functionality-Overall**3%
**Defective Material/Parts**3%
**Wrist Fit**2%
**Material Quality**2%
**Scratch Resistance**1%
## **Common questions**
- **Is evil eye beads profitable to sell on Amazon United States?**
- The niche generates $56K/yr across 35 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +14.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the evil eye beads niche?**
- 22 brands and 27 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in evil eye beads?**
- Top complaints mined from reviews: Size-Overall, Color, Ease Of Use. The return rate is 0.9%.
- **When does demand for evil eye beads peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the evil eye beads niche?**
- Listings span $5.16–$16.75; the average listing price is $10.19 (sweet spot $15–$100). The average incumbent carries 534 reviews — the moat a new listing must climb.
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