---
title: "Everpen — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/everpen"
last_updated: "2026-08-09T18:13:11.805Z"
locale: en
meta:
description: "Niche score 38/100 · $39K/yr market · 64K searches/yr · $15.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $39K/yr market · 64K searches/yr · $15.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Everpen — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **everpen**
**Skip it**
Soft demand (-82.1% this quarter) — this niche doesn't clear our bar today.
Market size 10Growth 0Conversion 49Competition 15Returns 81Price range 58Avg price 76Brand share 0Review moat 90Quality gap 99
**Quality gap**
**Incredible****3.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****202.85**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.53**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.83–$24.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$39K**
$39K/yr · 64K searches
**Growth**
**Bad****-82.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, everpen is a $39K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **everpen market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$23K–$31K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#646**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- everpen94% - Lopenle2% - BFANGZ2% - AUAUY1% - Nixegym1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 19 weeks — -82.1% search growth over the last 90 days.
4K3KMar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/everpen/trend)
## **Top everpen search terms**
- **everpen**41K/yr-81.9%2.2% conv. - **everpen pencil**18K/yr-82.9%3.7% conv. - **everpen forever pencil**5K/yr-80.6%2.7% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/everpen/search-terms)
## **Top everpen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing(Black)**everpen**$16.81**3.4★68 rev](https://www.amazon.com/dp/B0GC72N9BJ) [2**everpen Forever Pencil Metal Alloy Writing Instrument With 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing (Black)**everpen**$19.71**3.1★17 rev](https://www.amazon.com/dp/B0GKZJZPRK) [3**everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing (Dark Blue)**everpen**$16.21**3.4★68 rev](https://www.amazon.com/dp/B0GC5PYQF1) [4**everpen Forever Pencil Metal Alloy Writing Instrument With 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing Bonus Gift Storage Box (Black No Gift Box)**everpen**$20.03**4.0★8 rev](https://www.amazon.com/dp/B0GWLXTYDF) [5**everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing (Blue)**everpen**$16.47**3.4★68 rev](https://www.amazon.com/dp/B0GC71BPT6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**everpen Forever Pencil Metal Alloy Writing Instrument With 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing Bonus Gift Storage Box (Black No Gift Box)**everpen**$20.03**8 rev3mo ago](https://www.amazon.com/dp/B0GWLXTYDF) [**Forever Pencil Metal Alloy Writing Instrument with 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing Bonus Gift Storage Box(Black Includes Gift Box)**everpen**$24.83**8 rev3mo ago](https://www.amazon.com/dp/B0GWLZKMBL) [**everpen Forever Pencil Metal Alloy Writing Instrument With 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing (Black)**everpen**$19.71**17 rev5mo ago](https://www.amazon.com/dp/B0GKZJZPRK) [**Nixegym Metal Alloy Writing Instrument That Never Needs Sharpening Reusable with 12 Colors Replaceable Nibs Ideal for Sketching & Drawing**Nixegym**$12.90**7 rev6mo ago](https://www.amazon.com/dp/B0GCGXB7FR) [**everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing(Black)**everpen**$16.81**68 rev6mo ago](https://www.amazon.com/dp/B0GC72N9BJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**everpen Forever Pencil Metal Alloy Writing Instrument With 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing Bonus Gift Storage Box (Black No Gift Box)**everpen**$20.03**4.0★**▲ 468%**](https://www.amazon.com/dp/B0GWLXTYDF) [**Forever Pencil Metal Alloy Writing Instrument with 12 Colored Refill Tips No Sharpening Required Pencils for Drawing Sketching and Writing Bonus Gift Storage Box(Black Includes Gift Box)**everpen**$24.83**4.0★**▲ 465%**](https://www.amazon.com/dp/B0GWLZKMBL) [**everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing (12 Colored Pen Tips)**everpen**$15.82**3.4★**▲ 464%**](https://www.amazon.com/dp/B0GC5VV79S) [**everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing(Red)**everpen**$16.47**3.4★**▲ 264%**](https://www.amazon.com/dp/B0GC5TX8YP) [**everpen Pencil Forever Pencil Metal Alloy Writing Instrument That Never Needs Sharpening Reusable Metal Inkless Pencils Ideal for Writing & Drawing (Dark Blue)**everpen**$16.21**3.4★**▲ 100%**](https://www.amazon.com/dp/B0GC5PYQF1)
**~~View all trending →~~**
## **What buyers say about everpen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“The quality seems fine”*
**Durability**12%
*“very durable and readable”*
**Writing Experience**9%
*“Can't wait ro do some real writing with them”*
**Efficiency**8%
*“Functions great”*
**Drawing Experience**8%
*“i enjoy how it draws”*
**Advertised Vs Actual Product**6%
*“useful as advertised”*
**Erasability**5%
*“It just keeps writing and writing, and its erasable”*
**Weight Light**4%
*“is nicely weighted”*
**Soft Feel**4%
*“I love the feel”*
**Paint Quality**4%
*“It's perfect for painting that requires light-colored paints”*
### **What buyers complain about **
**Writing Experience**15%
*“These don't write very pronounced in my opinion”*
**Quality-Overall**9%
*“Need improvement”*
**Value For Money**9%
*“A little pricey”*
**Advertised Vs Actual Product**8%
*“False advertising”*
**Weight Light**4%
*“And too light to be useful”*
**Ease Of Use**4%
*“just loose; it is hard to control and floppy when erasing”*
**Functionality-Overall**4%
*“Does not work”*
**Mechanism Issues**4%
*“can not be fixed”*
**Wood Quality**4%
*“Not good for wood working”*
**Color**4%
*“All the color tips are pretty much junk”*
### **Top return reasons **
**Advertised Vs Actual Product**18%
**Functionality-Overall**18%
**Quality-Overall**10%
**Defective Material/Parts**9%
**Writing Experience**9%
**Durability**6%
**Color**5%
**Thin**2%
**Measurement/Reading Accuracy**2%
**Connectivity-Overall**2%
## **Common questions**
- **Is everpen profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 13 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -82.1%. Flapen's verdict: Skip it (38/100).
- **How competitive is the everpen niche?**
- 5 brands and 8 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in everpen?**
- Top complaints mined from reviews: Writing Experience, Quality-Overall, Value For Money. The return rate is 1.7%.
- **What does it cost to enter the everpen niche?**
- Listings span $7.83–$24.83; the average listing price is $15.53 (sweet spot $15–$100). The average incumbent carries 203 reviews — the moat a new listing must climb.
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