---
title: "Eva Foam — $290K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/eva-foam"
last_updated: "2026-08-09T20:40:15.841Z"
locale: en
meta:
description: "Niche score 45/100 · $290K/yr market · 863K searches/yr · $17.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $290K/yr market · 863K searches/yr · $17.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eva Foam — $290K/yr Amazon US Niche (2026) - Flapen"
---
# **eva foam**
**Skip it**
Weak search conversion (1.9%) — this niche doesn't clear our bar today.
Market size 51Growth 38Conversion 24Competition 41Returns 78Price range 79Avg price 81Brand share 29Review moat 38Quality gap 25
**Avg price**
**Great****$17.58**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.41–$49.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$290K**
$290K/yr · 863K searches
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+10.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,709**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, eva foam is a $290K/yr Amazon United States market (863K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eva foam market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$352K–$440K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#159**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 92%
**Open market**
**9%**
- MEARCOOH33% - The Foamory24% - Do²ping21% - FOCEAN5% - AMZQNART4% - OISAKLD4% - Open — no brand owns it (6 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.
35K25KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/eva-foam/trend)
## **Top eva foam search terms**
- **eva foam**574K/yr+7.4%1.5% conv. - **eva foam sheets**86K/yr+20.4%0.7% conv. - **cosplay foam**53K/yr+9.0%1.7% conv. - **eva foam roll**29K/yr+0.7%1.0% conv. - **high density eva foam**10K/yr+39.1%0.6% conv. - **black eva foam**10K/yr+43.5%2.2% conv. - **eva foam sheet**11K/yr+14.7%1.3% conv. - **craft foam roll**11K/yr+2.6%0.8% conv. - **goma eva para manualidades**8K/yr+1.1%0.5% conv. - **eva foam cosplay**17K/yr-6.0%0.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/eva-foam/search-terms)
## **Top eva foam products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$14K10%$29K15%$43K20%$58K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Black eva Foam roll (1mm to 20mm) Premium Cosplay EVA Foam Sheet 2mm Thick 49x13.5 High Density 86kg/m3 for Cosplay Costume Crafts DIY Projects by MEARCOOH**MEARCOOH**$8.93**4.7★7,378 rev](https://www.amazon.com/dp/B0BC8RN251) [2**Shape Retention EVA Cosplay Foam 2mm (1mm-10mm) 14x39 inch Black or White High Density EVA Foam Sheets. Premium 85 kg/m3 Heat Shape Material for DIY Convention or Halloween Costumes by The Foamory**The Foamory**$14.96**4.7★2,351 rev](https://www.amazon.com/dp/B08YXYN327) [3**Doping Black EVA Foam roll 2mm Thick (1mm to 10mm) Premium Cosplay EVA Foam Sheet 49x13.5 with High Density 86kg/m3 for Cosplay Costume Crafts DIY Projects (2mm Black)**Do²ping**$8.66**4.6★1,849 rev](https://www.amazon.com/dp/B0CNVRBN76) [4**Black Foam Sheets Roll Premium Large EVA Foam Sheet 13.9 x 59 5mm Thick Density 86kg/m3 for Halloween Cosplay Costume Crafts DIY Projects by MEARCOOH**MEARCOOH**$11.99**4.7★7,378 rev](https://www.amazon.com/dp/B09GJQMFS4) [5**Doping White EVA Foam Sheet (1-10mm) Thick EVA Foam Cosplay 49x13.5 with High Density 86kg/m3 Eva Foam Roll for Art Craft Halloween Costume DIY Project (1mm White)**Do²ping**$7.93**4.6★1,849 rev](https://www.amazon.com/dp/B0CNVRL55P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black**Haulcove**$22.32**766 rev5mo ago](https://www.amazon.com/dp/B0GLQH4453) [**Doping Yellow Eva Foam Sheets roll 2mm eva Craft Foam 49x13.5 High Density 86kg/m3 for Cosplay**Do²ping**$8.80**430 rev1y ago](https://www.amazon.com/dp/B0DWX71FX2) [**Doping Black EVA Foam roll 2mm Thick (1mm to 10mm) Premium Cosplay EVA Foam Sheet 49x13.5 with High Density 86kg/m3 for Cosplay Costume Crafts DIY Projects (2mm Black)**Do²ping**$8.66**1,849 rev2y ago](https://www.amazon.com/dp/B0CNVRBN76) [**Doping White EVA Foam Sheet (1-10mm) Thick EVA Foam Cosplay 49x13.5 with High Density 86kg/m3 Eva Foam Roll for Art Craft Halloween Costume DIY Project (1mm White)**Do²ping**$7.93**1,849 rev2y ago](https://www.amazon.com/dp/B0CNVRL55P) [**Doping Black EVA Foam Sheet (1-10mm) ThickEVA Foam Cosplay 49x13.5 with High Density 86kg/m3 Eva Foam Roll for Art Craft Halloween Costume DIY Project (1mm Black)**Do²ping**$6.60**1,849 rev2y ago](https://www.amazon.com/dp/B0CNVRGXWB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Haulcove 18pcs Puzzle Exercise Mat 12.6x12.6x0.4 18sqft EVA Interlocking Foam Floor Tiles Protective Water-Resistant Flooring for Home Gym & Workout Equipment Black**Haulcove**$22.32**4.3★**▲ 275%**](https://www.amazon.com/dp/B0GLQH4453) [**Doping Yellow Eva Foam Sheets roll 2mm eva Craft Foam 49x13.5 High Density 86kg/m3 for Cosplay**Do²ping**$8.80**4.5★**▲ 217%**](https://www.amazon.com/dp/B0DWX71FX2) [**Doping Black EVA Foam roll 2mm Thick (1mm to 10mm) Premium Cosplay EVA Foam Sheet 49x13.5 with High Density 86kg/m3 for Cosplay Costume Crafts DIY Projects (2mm Black)**Do²ping**$8.66**4.6★**▲ 165%**](https://www.amazon.com/dp/B0CNVRBN76) [**Hzshark EVA Foam Decking Universal DIY Surfboard Traction Pad Non-Slip Grip Mat Self-Adhesive 47.2x11.8 Trimmable Sheet for Fishing Kayak Yacht RV Jet Ski Jon Boat**HZshark**$20.87**4.5★**▲ 144%**](https://www.amazon.com/dp/B09MK2H2KN) [**Doping White EVA Foam Sheet (1-10mm) Thick EVA Foam Cosplay 49x13.5 with High Density 86kg/m3 Eva Foam Roll for Art Craft Halloween Costume DIY Project (1mm White)**Do²ping**$7.93**4.6★**▲ 142%**](https://www.amazon.com/dp/B0CNVRL55P)
**~~View all trending →~~**
## **What buyers say about eva foam**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Its great quality for crafts”*
**Value For Money**9%
*“Good value for price”*
**Advertised Vs Actual Product**8%
*“Exactly what I needed”*
**Ease Of Use**8%
*“Easy to use”*
**Thickness**5%
*“The thickness is good”*
**Foam**5%
*“overall great foam”*
**Efficiency**5%
*“Excellent surface to practice calligraphy on”*
**Durability**4%
*“Real durable”*
**Design-Overall**3%
*“Good product that's exactly what it's designed for”*
**Cushion**3%
*“The cushioning is just right for workouts”*
### **What buyers complain about **
**Thickness**12%
*“They're about par on thickness”*
**Size-Overall**7%
*“doesnt fit properly”*
**Quality-Overall**5%
*“Looked a bit cheap”*
**Adhesion/Stickiness**5%
*“Adhesive not great”*
**Value For Money**5%
*“I just hate how the price has steadily climbed each time I buy them”*
**Thin**4%
*“Too thin”*
**Advertised Vs Actual Product**4%
*“False advertising”*
**Defective Material/Parts**4%
*“The entire object caved it”*
**Durability**4%
*“they all come apart”*
**Strength**3%
*“Way too flimsy”*
### **Top return reasons **
**Size-Overall**39%
**Thin**14%
**Thickness**10%
**Value For Money**6%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Color**3%
**Functionality-Overall**3%
**Adhesion/Stickiness**3%
**Quality-Overall**3%
## **Common questions**
- **Is eva foam profitable to sell on Amazon United States?**
- The niche generates $290K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the eva foam niche?**
- 12 brands and 14 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in eva foam?**
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 1.9%.
- **When does demand for eva foam peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the eva foam niche?**
- Listings span $6.41–$49.02; the average listing price is $17.58 (sweet spot $15–$100). The average incumbent carries 2,709 reviews — the moat a new listing must climb.
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