---
title: "Trend — eucalyptus essential oil - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/eucalyptus-essential-oil/trend"
last_updated: "2026-08-09T21:58:19.408Z"
locale: en
meta:
  description: "Niche score 55/100 · $2.4M/yr market · 1.6M searches/yr · $10.03 avg price. Soft demand (-4.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $2.4M/yr market · 1.6M searches/yr · $10.03 avg price. Soft demand (-4.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — eucalyptus essential oil - Flapen"
---

# **eucalyptus essential oil**

**Worth a look**

Shows searches that convert (14.6% search→purchase), but soft demand (-4.8% this quarter) keeps it on the watch list.

Market size 95Growth 23Conversion 97Competition 27Returns 95Price range 45Avg price 34Brand share 54Review moat 23Quality gap 40

**Conversion**

**Incredible****14.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****$2.4M**

$2.4M/yr · 1.6M searches

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$5.05–$23.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$10.03**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-4.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,976.53**

avg incumbent reviews — the moat a new listing must climb

## Trend