---
title: "Empty Watercolor Palette — $152K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/empty-watercolor-palette"
last_updated: "2026-08-09T20:46:50.189Z"
locale: en
meta:
description: "Niche score 52/100 · $152K/yr market · 310K searches/yr · $12.59 avg price. Soft demand (-10.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $152K/yr market · 310K searches/yr · $12.59 avg price. Soft demand (-10.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Empty Watercolor Palette — $152K/yr Amazon US Niche (2026) - Flapen"
---
# **empty watercolor palette**
**Worth a look**
Shows low returns (1.7%), but soft demand (-10.1% this quarter) keeps it on the watch list.
Market size 32Growth 20Conversion 49Competition 80Returns 82Price range 68Avg price 55Brand share 77Review moat 49Quality gap 27
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$3.61–$39.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.59**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,609.53**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$152K**
$152K/yr · 310K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, empty watercolor palette is a $152K/yr Amazon United States market (310K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **empty watercolor palette market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$157K–$189K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**31 **—flat
**Sellers**
**53**
**Top-5 brand share**
**58%**
Top 20: 90%
**Top-5 click share**
**35%**
Top 20: 64%
**Open market**
**38%**
- Mr. Pen21% - MEEDEN17% - TRANSON8% - Sweaty Pony7% - PEVART5% - Junreox5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.
8K6KHoliday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/empty-watercolor-palette/trend)
## **Top empty watercolor palette search terms**
- **empty watercolor palette**47K/yr+7.4%1.0% conv. - **watercolor palette empty**48K/yr-20.4%2.5% conv. - **watercolor palette with lid**24K/yr-13.5%3.1% conv. - **watercolor mixing palette**23K/yr-21.3%3.9% conv. - **paint palette with lid**27K/yr-26.6%1.6% conv. - **watercolor tin**17K/yr+26.8%0.4% conv. - **watercolor mixing tray**17K/yr+3.1%4.1% conv. - **watercolor tray**15K/yr-6.1%4.3% conv. - **watercolor pallete tray**13K/yr-26.4%4.4% conv. - **metal watercolor palette**9K/yr+19.6%0.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/empty-watercolor-palette/search-terms)
## **Top empty watercolor palette products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$15K15%$23K20%$30K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mr. Pen- Airtight Watercolor Palette with Lid 18 Wells & 2 Mixing Areas**Mr. Pen**$9.93**4.6★3,860 rev](https://www.amazon.com/dp/B0949SL8HR) [2**Sweaty Pony 20 Well Watercolor Paint Tray Palette Pallet Acrylic Painting Mixing Plastic Artist Large Square Palette 13 x 10 Inches White 1PCS**Sweaty Pony**$5.93**4.5★792 rev](https://www.amazon.com/dp/B09XCF523Q) [3**Junreox Watercolor Palette Large Watercolor Palette with 24 Wells and 5 Mixing Areas Premium Paint Pallet with Lid Folding Paint Tray Plastic Painting Palette with Thumbhole**Junreox**$6.91**4.6★465 rev](https://www.amazon.com/dp/B0BCZBMH2P) [4**Transon Watercolor Palette Folding with Lid 18wells 2 Mixing Areas and 1 Large Mixing Tray Also for Gouache Acrylic Paint Palette Navy Blue**TRANSON**$12.78**4.6★472 rev](https://www.amazon.com/dp/B0D8PPDS46) [5**Transon Watercolor Palette Folding with Lid 18wells 2 Mixing Areas and 1 Large Mixing Tray Also for Gouache Acrylic Paint Palette Yellow Color**TRANSON**$12.70**4.6★472 rev](https://www.amazon.com/dp/B0D8P72GSC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fuumuui Watercolor Palette Box Burlywood Palette Kit with Cover 24 Empty Removable Half-pan Grids Dual Tip Travel Brushes for Watercolor Gouache Color Mixing Pure White Palette for Painting**Fuumuui**$22.97**42 rev5mo ago](https://www.amazon.com/dp/B0GK7HM48C) [**Bower Bird Empty Watercolor Palette Metal Tin Palette for Artist Watercolors Unique Pattern Metal Watercolor Paint Tin for Watercolors Oils and Gouache (12 Half Pans-Flower)**Bower Bird**$10.59**100 rev8mo ago](https://www.amazon.com/dp/B0FYGLJ738) [**LNAUJS White Folding Paint Palette with Lid 10.635.12in Plastic Paint Tray Keeps Paints Moist Portable Paint Pallet for Oil Watercolor DIY Art Craft Classroom Travel and Outdoor Painting**LNAUJS**$8.86**33 rev12mo ago](https://www.amazon.com/dp/B0FHH27PX1) [**Mr. Pen- Airtight Watercolor Palette with Lid 18 Wells & 2 Mixing Areas**Mr. Pen**$10.02**3,860 rev1y ago](https://www.amazon.com/dp/B0DH7T4SFB) [**Transon Watercolor Palette Folding with Lid 18wells 2 Mixing Areas and 1 Large Mixing Tray Also for Gouache Acrylic Paint Palette Navy Blue**TRANSON**$12.78**472 rev2y ago](https://www.amazon.com/dp/B0D8PPDS46)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fuumuui Watercolor Palette Box Burlywood Palette Kit with Cover 24 Empty Removable Half-pan Grids Dual Tip Travel Brushes for Watercolor Gouache Color Mixing Pure White Palette for Painting**Fuumuui**$22.97**4.7★**▲ 216%**](https://www.amazon.com/dp/B0GK7HM48C) [**Transon Watercolor Palette Folding with Lid 18wells 2 Mixing Areas and 1 Large Mixing Tray Also for Gouache Acrylic Paint Palette Yellow Color**TRANSON**$12.70**4.6★**▲ 213%**](https://www.amazon.com/dp/B0D8P72GSC) [**PEVART Watercolor Tin Palette Metal Empty Paint Case with 50 PCS Empty Half Pans and a Water Color Pen Suitable for DIY Travel Watercolor Palette Acrylic and Oil Painting**PEVART**$9.82**4.6★**▲ 116%**](https://www.amazon.com/dp/B0BGLT39RB) [**LNAUJS White Folding Paint Palette with Lid 10.635.12in Plastic Paint Tray Keeps Paints Moist Portable Paint Pallet for Oil Watercolor DIY Art Craft Classroom Travel and Outdoor Painting**LNAUJS**$8.86**4.6★**▲ 64%**](https://www.amazon.com/dp/B0FHH27PX1) [**FCLUB Watercolor Palette Tin Box with 20 Full Pans Empty Magnetic Squares - Metal Art Paint Mixing Tray for Watercolor Painting Portable Paint Box for Artists**FCLUB**$9.95**4.6★**▲ 55%**](https://www.amazon.com/dp/B089F4XSKB)
**~~View all trending →~~**
## **What buyers say about empty watercolor palette**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“I seems like a great quality palette”*
**Color**10%
*“Pretty perfect”*
**Size-Overall**10%
*“Good travel size”*
**Paint Quality**8%
*“Excellent paint palette”*
**Ease Of Cleaning**8%
*“Cleans up beautifully too”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Value For Money**6%
*“Good value for money”*
**Ease Of Use**5%
*“Easy Peasy”*
**Portability**4%
*“it is easy to carry around”*
**Durability**3%
*“and it hasn't broken mainly because I've taken care of it”*
### **What buyers complain about **
**Paint Quality**15%
*“Dries out the paint”*
**Size-Overall**13%
*“Huge”*
**Quality-Overall**7%
*“But quality control is seriously lacking”*
**Strength**5%
*“Kind of flimsy”*
**Durability**4%
*“the lid will pop apart”*
**Advertised Vs Actual Product**4%
*“The photos are VERY misleading”*
**Color**3%
*“You also loose the color you mixed”*
**Value For Money**3%
*“low value”*
**Material Quality**3%
*“The plastic is cheap and thin”*
**Stain Resistance**2%
*“Easily stained”*
### **Top return reasons **
**Size-Overall**48%
**Paint Quality**9%
**Value For Money**6%
**Advertised Vs Actual Product**6%
**Weight Heavy**4%
**Defective Material/Parts**4%
**Material Quality**3%
**Color**3%
**Quality-Overall**2%
**Functionality-Overall**2%
## **Common questions**
- **Is empty watercolor palette profitable to sell on Amazon United States?**
- The niche generates $152K/yr across 51 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the empty watercolor palette niche?**
- 31 brands and 53 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in empty watercolor palette?**
- Top complaints mined from reviews: Paint Quality, Size-Overall, Quality-Overall. The return rate is 1.7%.
- **When does demand for empty watercolor palette peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the empty watercolor palette niche?**
- Listings span $3.61–$39.65; the average listing price is $12.59 (sweet spot $15–$100). The average incumbent carries 1,610 reviews — the moat a new listing must climb.
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