---
title: "Trend — embroidery thread - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/embroidery-thread/trend"
last_updated: "2026-08-06T19:22:19.393Z"
locale: en
meta:
  description: "Niche score 60/100 · $3.7M/yr market · 3.0M searches/yr · $17.70 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $3.7M/yr market · 3.0M searches/yr · $17.70 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — embroidery thread - Flapen"
---

# **embroidery thread**

**Launch it**

A $3.7M/yr market growing +1.7% this quarter with returns at 1.1% — clears our launch bar.

Market size 96Growth 27Conversion 75Competition 49Returns 94Price range 74Avg price 82Brand share 62Review moat 26Quality gap 16

**Market size**

**Incredible****$3.7M**

$3.7M/yr · 3.0M searches

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$17.70**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$4.27–$44.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+1.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,870.3**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Trend