---
title: "Embroidery Thread — $3.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/embroidery-thread"
last_updated: "2026-08-05T22:52:06.855Z"
locale: en
meta:
description: "Niche score 60/100 · $3.7M/yr market · 3.0M searches/yr · $17.70 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $3.7M/yr market · 3.0M searches/yr · $17.70 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Embroidery Thread — $3.7M/yr Amazon US Niche (2026) - Flapen"
---
# **embroidery thread**
**Launch it**
A $3.7M/yr market growing +1.7% this quarter with returns at 1.1% — clears our launch bar.
Market size 96Growth 27Conversion 75Competition 49Returns 94Price range 74Avg price 82Brand share 62Review moat 26Quality gap 16
**Market size**
**Incredible****$3.7M**
$3.7M/yr · 3.0M searches
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.70**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.27–$44.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+1.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,870.3**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, embroidery thread is a $3.7M/yr Amazon United States market (3.0M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jul. Verdict: Launch it — 60/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **embroidery thread market data**
- **Units sold / yr**
- **150K–200K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$2.7M–$3.5M**
- units × avg price
- **Conversion rate**
- **7.1%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 97%
**Open market**
**26%**
- LOVIMAG22% - XLSFPY20% - DMC12% - SHEYONGBY7% - SPOTJINNYUU6% - QCZKB6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.7% search growth over the last 90 days.
70K50KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/embroidery-thread/trend)
## **Top embroidery thread search terms**
- **embroidery thread**1.2M/yr-6.2%5.8% conv. - **embroidery floss**633K/yr+11.3%6.0% conv. - **friendship bracelet string**230K/yr+128.8%8.2% conv. - **dmc embroidery floss**346K/yr-19.5%1.9% conv. - **dmc embroidery floss all colors**105K/yr-24.2%1.9% conv. - **dmc floss**75K/yr-25.6%1.5% conv. - **needlepoint thread**49K/yr-12.6%2.1% conv. - **dmc thread**47K/yr-12.2%1.6% conv. - **bracelet thread**28K/yr+48.1%4.6% conv. - **cross stitch thread**42K/yr-11.8%5.0% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/embroidery-thread/search-terms)
## **Top embroidery thread products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$374K20%$747K30%$1.1M40%$1.5M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Friendship Bracelet String 50 Skeins Rainbow Color Embroidery Floss Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn Craft Floss**XLSFPY**$6.07**4.7★6,870 rev](https://www.amazon.com/dp/B07YFBRZ3J) [2**LOVIMAG Embroidery Thread Floss 180p Colors Quilting Thread Skeins Friendship Bracelet String Making Bracelets Cross Stitch Kit Supplies Thin Yarn Sewing Patterns Strings Polyester Crochet Braces Wrap**LOVIMAG**$9.37**4.7★7,310 rev](https://www.amazon.com/dp/B0G4CNKBT8) [3**LOVIMAG Embroidery Thread Floss 140 Colors Friendship Bracelet String Making Bracelets Cross Stitch Kit Supplies Thin Yarn Sewing Patterns Polyester Strings Crochet Braces Wrap Colored Rainbow Crafts**LOVIMAG**$9.15**4.7★7,310 rev](https://www.amazon.com/dp/B07TF4W6FW) [4**70 Skeins Rainbow Color Embroidery Floss Friendship Bracelet String Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn Craft Floss**SHEYONGBY**$5.68**4.8★458 rev](https://www.amazon.com/dp/B0FHPJ92ZX) [5**150 Color Skeins Rainbow Color Embroidery FlossCross Stitch Threads Bracelet Yarn Craft Floss**SPOTJINNYUU**$8.88**4.8★944 rev](https://www.amazon.com/dp/B0DHRRJ9C7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOVIMAG Embroidery Thread Floss 180p Colors Quilting Thread Skeins Friendship Bracelet String Making Bracelets Cross Stitch Kit Supplies Thin Yarn Sewing Patterns Strings Polyester Crochet Braces Wrap**LOVIMAG**$9.37**7,310 rev7mo ago](https://www.amazon.com/dp/B0G4CNKBT8) [**Friendship Bracelet String Kit String Bracelet Making Kit with 80 Skeins Embroidery Floss Cross Stitch Thread with Storage Box**QCZKB**$11.45**200 rev1y ago](https://www.amazon.com/dp/B0F9NKM4HX) [**Amrules Friendship Bracelet String 60 Skeins Cross Stitch Thread 344.5 Inch Cotton Embroidery Floss Hand Embroidery Thread for DIY Sewing and Embroidery Crafts Making**Amrules**$4.27**300 rev1y ago](https://www.amazon.com/dp/B0DGQ4HPJB) [**150 Color Skeins Rainbow Color Embroidery FlossCross Stitch Threads Bracelet Yarn Craft Floss**SPOTJINNYUU**$8.88**944 rev1y ago](https://www.amazon.com/dp/B0DHRRJ9C7) [**Embroidery Floss 12 Rainbow Color Skeins Friendship Bracelet String Cross Stitch Embroidery Thread Floss Bracelet Making Yarn Craft Floss**Newkita**$4.32**1,319 rev2y ago](https://www.amazon.com/dp/B0CPJ5X1CF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOVIMAG Embroidery Thread Floss 180p Colors Quilting Thread Skeins Friendship Bracelet String Making Bracelets Cross Stitch Kit Supplies Thin Yarn Sewing Patterns Strings Polyester Crochet Braces Wrap**LOVIMAG**$9.37**4.7★**▲ 283%**](https://www.amazon.com/dp/B0G4CNKBT8) [**Friendship Bracelet String Kit String Bracelet Making Kit with 80 Skeins Embroidery Floss Cross Stitch Thread with Storage Box**QCZKB**$11.45**4.9★**▲ 80%**](https://www.amazon.com/dp/B0F9NKM4HX) [**Amrules Friendship Bracelet String 60 Skeins Cross Stitch Thread 344.5 Inch Cotton Embroidery Floss Hand Embroidery Thread for DIY Sewing and Embroidery Crafts Making**Amrules**$4.27**4.6★**▲ 38%**](https://www.amazon.com/dp/B0DGQ4HPJB) [**70 Skeins Rainbow Color Embroidery Floss Friendship Bracelet String Cross Stitch Embroidery Thread Cotton Floss Bracelet Yarn Craft Floss**SHEYONGBY**$5.68**4.8★**▲ 24%**](https://www.amazon.com/dp/B0FHPJ92ZX) [**DMC Embroidery Floss Anniversary Collection Pack - 8.7 Yards - 36 Skein**DMC**$21.94**4.9★**▲ 21%**](https://www.amazon.com/dp/B00OW7C85W)
**~~View all trending →~~**
## **What buyers say about embroidery thread**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**42%
*“Amazing colors”*
**Quality-Overall**17%
*“Good quality and arrived quickly”*
**Value For Money**13%
*“Fair price”*
**Advertised Vs Actual Product**5%
*“Just what I was looking for”*
**Soft Feel**3%
*“Smooth to the touch”*
**Ease Of Use**3%
*“easy to use”*
**Embellishment/Embroidery Quality**2%
*“Great embroidery with box”*
**Durability**1%
*“Good price and it didn't break yet”*
**Stitch/Finish/Polish**1%
*“Good thickness for cross stitching”*
**Design-Overall**1%
*“For simple projects it gets the job done”*
### **What buyers complain about **
**Color**17%
*“Not enough of 1 color to do anything”*
**Quality-Overall**12%
*“Not the best quality-splitting”*
**Advertised Vs Actual Product**9%
*“misleading picture”*
**Size-Overall**4%
*“Poorly sized needles”*
**Adhesion/Stickiness**4%
*“Some adhesive got off the stickers”*
**Durability**4%
*“Breaks easily”*
**Material Quality**4%
*“The plastic is very thin”*
**Thickness**3%
*“Thicker than expected”*
**Ease Of Use**3%
*“difficult to work with”*
**Display Colors**3%
*“The color coding does not match the DMC official colors”*
### **Top return reasons **
**Color**28%
**Value For Money**15%
**Advertised Vs Actual Product**9%
**Size-Overall**9%
**Quality-Overall**8%
**Display Colors**6%
**Material Quality**3%
**Functionality-Overall**3%
**Thin**3%
**Thickness**2%
## **Common questions**
- **Is embroidery thread profitable to sell on Amazon United States?**
- The niche generates $3.7M/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Launch it (60/100).
- **How competitive is the embroidery thread niche?**
- 16 brands and 46 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in embroidery thread?**
- Top complaints mined from reviews: Color, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.1%.
- **When does demand for embroidery thread peak?**
- Demand peaks in Jul; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the embroidery thread niche?**
- Listings span $4.27–$44.86; the average listing price is $17.70 (sweet spot $15–$100). The average incumbent carries 3,870 reviews — the moat a new listing must climb.
## **Related niches in Arts, Crafts & Sewing**
- 67 [**halloween fabric**](https://flapen.com/research/us/arts-crafts-sewing/halloween-fabric)$80K/yr+204.4%**Worth a look**- 67 [**cyanotype kit**](https://flapen.com/research/us/arts-crafts-sewing/cyanotype-kit)$505K/yr+129.8%**Worth a look**- 68 [**bracelet making kit**](https://flapen.com/research/us/arts-crafts-sewing/bracelet-making-kit)$8.1M/yr+22.4%**Launch it**- 68 [**graduation cap decorations**](https://flapen.com/research/us/arts-crafts-sewing/graduation-cap-decorations)$229K/yr+425.9%**Worth a look**- 68 [**foam cutter**](https://flapen.com/research/us/arts-crafts-sewing/foam-cutter)$2.1M/yr+3.7%**Launch it**- 68 [**window markers**](https://flapen.com/research/us/arts-crafts-sewing/window-markers)$1.3M/yr+132.8%**Launch it**[**All Arts, Crafts & Sewing niches **](https://flapen.com/research/us/arts-crafts-sewing)