---
title: "Embroidery Supplies — $139K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/embroidery-supplies"
last_updated: "2026-08-09T18:18:38.721Z"
locale: en
meta:
description: "Niche score 49/100 · $139K/yr market · 695K searches/yr · $9.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $139K/yr market · 695K searches/yr · $9.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Embroidery Supplies — $139K/yr Amazon US Niche (2026) - Flapen"
---
# **embroidery supplies**
**Skip it**
Soft demand (-32.3% this quarter) — this niche doesn't clear our bar today.
Market size 31Growth 9Conversion 26Competition 78Returns 96Price range 53Avg price 30Brand share 93Review moat 51Quality gap 35
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Price range**
**Good****$3.40–$27.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,460.69**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$139K**
$139K/yr · 695K searches
**Avg price**
**Okay****$9.59**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-32.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, embroidery supplies is a $139K/yr Amazon United States market (695K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 49/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **embroidery supplies market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$144K–$192K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#89**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**41 **▲rising
**Sellers**
**61**
**Top-5 brand share**
**42%**
Top 20: 80%
**Top-5 click share**
**37%**
Top 20: 72%
**Open market**
**54%**
- YUYUZSEN13% - ORIGACH9% - FURWEY8% - New brothread6% - Patemby6% - BENECREAT4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.3% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/embroidery-supplies/trend)
## **Top embroidery supplies search terms**
- **embroidery patterns water soluble**122K/yr-46.4%1.7% conv. - **embroidery accessories**80K/yr-24.0%1.2% conv. - **water soluble embroidery patterns**90K/yr-26.0%1.9% conv. - **stick and stitch embroidery patterns**97K/yr-45.9%1.7% conv. - **embroidery tools**51K/yr-18.5%1.1% conv. - **embroidery stencils**41K/yr-20.3%1.0% conv. - **embroidery accessories and supplies**42K/yr-32.5%1.5% conv. - **embroidery supplies and accessories**31K/yr-30.2%1.6% conv. - **embroidery essentials**21K/yr-19.1%1.4% conv. - **embroidery templates**19K/yr-22.9%0.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/embroidery-supplies/search-terms)
## **Top embroidery supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$11K12%$17K16%$22K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**102pcs Water Soluble Hand Sewing StabilizersEmbroidery Stick and Stitch Embroidery Paper Wash Away Stabilizersfor Embroidery Stabilizers Flower Patternsfor Hand Sewing Lover Beginners.letter&Flower**YUYUZSEN**$5.87**4.2★592 rev](https://www.amazon.com/dp/B0CHB24777) [2**ORIGACH 4 Sheets 105 Pcs Water Soluble Embroidery Patterns Stabilizers - Pre-Printed Floral Flowering Shrubs & Leaves Designs - Stick & Stitch Embroidery Paper for Hand Sewing Lovers**ORIGACH**$7.77**4.5★261 rev](https://www.amazon.com/dp/B0CZL4QMGP) [3**FURWEY 12PCS 8.5x11 Wash Away Embroidery Stabilizer Self Adhesive & Printable Water Soluble Paper for Hand and Machine Use**FURWEY**$7.36**4.4★1,216 rev](https://www.amazon.com/dp/B0DHKL9ZXZ) [4**Patemby 50Pcs Embroidery Pattern Water Soluble Embroidery Stabilizers Stick and Stitch Embroidery Paper Wash Away with Pre-Printed Pattern Designs Stencils Transfers for Hand Sewing Lover Beginner**Patemby**$5.84**4.5★658 rev](https://www.amazon.com/dp/B0C53Y6RT5) [5**New brothread 6PCS 8.5x11 Sticky Water Soluble Embroidery Stabilizer Printable Paper Stabilizer - Medium Weight - Allowed for Print or Draw Patterns Best for Hand & Machine Embroidery**New brothread**$7.65**4.7★1,952 rev](https://www.amazon.com/dp/B0CKZ88MFQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YPJXBEST Water Soluble Embroidery Patterns 8 Sheets 116Pcs Stick and Stitch Embroidery Patterns with Pre-Printed Alphabet & Flower Leave and Adjustable Hoop & Pin for T-Shirt Bag Towel**YPJXBEST**$15.05**8 rev6mo ago](https://www.amazon.com/dp/B0GCD3BQF1) [**17 PCS Water Soluble Embroidery Patterns Sunflowers Bouquets Stick and Stitch Embroidery Patterns Wash Away Transfer Paper for Hand Sewing Lover Beginners**Mozeat Lens**$6.97**29 rev7mo ago](https://www.amazon.com/dp/B0G4VN2LNT) [**Water Soluble Embroidery Stabilizer 3 Sheets Water Soluble Stabilizer for Embroidery Patterns Stick and Stitch Embroidery-Paper Designs Transfer Paper with Pre-Printed Flower Leave for Hand Sewing**Alrhso**$8.00**59 rev1y ago](https://www.amazon.com/dp/B0FH2D8CK6) [**FIVEIZERO Seam Rippers for Sewing 2 Big and 2 Small Stitch Remover Tools Thread Ripper Embroidery Removal Tool with Thread Snips**FIVEIZERO**$4.62**2,307 rev1y ago](https://www.amazon.com/dp/B0F9KNZ39G) [**Lange & Knig Air & Water Erasable Fabric Markers for Sewing Products - Sewing Supplies Quilting Supplies Sewing Accessories Sewing Gifts Quilting Gifts Embroidery Supplies Tailors Chalk Alternative**Lange & König**$8.72**1,668 rev1y ago](https://www.amazon.com/dp/B0F99YDJFF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**17 PCS Water Soluble Embroidery Patterns Sunflowers Bouquets Stick and Stitch Embroidery Patterns Wash Away Transfer Paper for Hand Sewing Lover Beginners**Mozeat Lens**$6.97**4.6★**▲ 273%**](https://www.amazon.com/dp/B0G4VN2LNT) [**YPJXBEST Water Soluble Embroidery Patterns 8 Sheets 116Pcs Stick and Stitch Embroidery Patterns with Pre-Printed Alphabet & Flower Leave and Adjustable Hoop & Pin for T-Shirt Bag Towel**YPJXBEST**$15.05**4.7★**▲ 261%**](https://www.amazon.com/dp/B0GCD3BQF1) [**ORIGACH 4 Sheets Large Water Soluble Embroidery Patterns Stabilizers - Pre-Printed Mushroom Moon Star & Flower Hand Sewing Stabilizers- Stick & Stitch Embroidery Patterns for Hand Sewing Beginner**ORIGACH**$9.22**4.5★**▲ 134%**](https://www.amazon.com/dp/B0DL355QC3) [**FIVEIZERO Seam Rippers for Sewing 2 Big and 2 Small Stitch Remover Tools Thread Ripper Embroidery Removal Tool with Thread Snips**FIVEIZERO**$4.62**4.8★**▲ 103%**](https://www.amazon.com/dp/B0F9KNZ39G) [**FURWEY 8PCS 8.5x11 Wash Away Embroidery Stabilizer Self Adhesive & Printable Water Soluble Paper for Hand and Machine Use**FURWEY**$5.82**4.4★**▲ 102%**](https://www.amazon.com/dp/B0DN179NP6)
**~~View all trending →~~**
## **What buyers say about embroidery supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Excellent Product”*
**Ease Of Use**12%
*“Easy to read”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Value For Money**10%
*“Very affordable”*
**Color**6%
*“Great variety of colors”*
**Size-Overall**5%
*“They fit as they should”*
**Stitch/Finish/Polish**5%
*“your stitches perfect”*
**Efficiency**3%
*“It works for what it is needed for”*
**Design-Overall**3%
*“The designs are lovely”*
**Print Quality**3%
*“Very nice print out”*
### **What buyers complain about **
**Adhesion/Stickiness**13%
*“Terrible adhesive”*
**Quality-Overall**10%
*“Cheap quality”*
**Durability**7%
*“Don't last”*
**Functionality-Overall**6%
*“Not really effective”*
**Size-Overall**6%
*“They are small”*
**Color**4%
*“not one was gray”*
**Material Quality**4%
*“Does not stick to material”*
**Value For Money**3%
*“everything you get this kit is a little expensive”*
**Strength**3%
*“Too flimsy”*
**Ease Of Use**2%
*“makes it hard to see”*
### **Top return reasons **
**Size-Overall**30%
**Material Quality**9%
**Functionality-Overall**8%
**Advertised Vs Actual Product**8%
**Value For Money**7%
**Color**6%
**Defective Material/Parts**5%
**Quality-Overall**4%
**Adhesion/Stickiness**3%
**Strength**2%
## **Common questions**
- **Is embroidery supplies profitable to sell on Amazon United States?**
- The niche generates $139K/yr across 48 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -32.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the embroidery supplies niche?**
- 41 brands and 61 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in embroidery supplies?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 0.9%.
- **When does demand for embroidery supplies peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the embroidery supplies niche?**
- Listings span $3.40–$27.98; the average listing price is $9.59 (sweet spot $15–$100). The average incumbent carries 1,461 reviews — the moat a new listing must climb.
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