---
title: "embroidery scissors — $831K/yr Amazon United States Niche, Score 61/100 - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/embroidery-scissors"
last_updated: "2026-07-20T20:17:18.915Z"
locale: en
meta:
description: "embroidery scissors shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "embroidery scissors shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "embroidery scissors — $831K/yr Amazon United States Niche, Score 61/100 - Flapen"
---
# **embroidery scissors**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 74Growth 15Conversion 83Competition 80Returns 96Price range 54Avg price 30Brand share 90Review moat 41Quality gap 24
**Returns**
**Incredible****0.7%**
return rate — above 6% kills the launch gate
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Market size**
**Good****$831K**
$831K/yr · 950K searches
**Price range**
**Good****$4.17–$27.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,433.67**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$9.65**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-19.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, embroidery scissors is a $831K/yr Amazon United States market (950K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$772K–$965K**
- units × avg price
- **Launch success**
- **—**
- 2 of 4 new (360d)
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#198**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.1%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **154 days**
## **Competition**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**38 **▼falling
**Sellers**
**101**
**Top-5 brand share**
**45%**
Top 20: 87%
**Top-5 click share**
**35%**
Top 20: 73%
**Open market**
**49%**
- BIHRTC13% - Hisuper9% - Fiskars8% - AQUEENLY8% - Jaasuee7% - Pafason6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.8% search growth over the last 90 days.
25K15KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/embroidery-scissors/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$25K6%$50K9%$75K12%$100K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 55 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Classic 3.6 Sewing Scissors with Premium Leather Sheath-Hisuper Sharp Embroidery Scissors Vintage Decorative Shears for Needlework Cross Stitch Crochet Accessories Craft DIY Tool-Black Floral**Hisuper**$6.71**4.6★7,532 rev](https://www.amazon.com/dp/B08TBFJL83) [2**AQUEENLY Embroidery Scissors Stainless Steel Sharp Stork Scissors for Sewing Crafting Art Work Threading Needlework - DIY Tools Dressmaker Small Shears - 2 Pcs (3.6 Inches Gold)**AQUEENLY**$8.64**4.6★2,488 rev](https://www.amazon.com/dp/B07KZPRBQT) [3**BIHRTC 4.5Inch Embroidery Scissors Sharp Tip Stainless Steel Little Scissors for Knitting Cross Stitch Cutting Embroidery Sewing Handcraft Craft Art Work DIY Tool Gold**BIHRTC**$6.57**4.7★1,549 rev](https://www.amazon.com/dp/B0B8MM3PWY) [4**Jaasuee Sharp Embroidery and Crafting Scissors with Leather Cover 3.62 inch Stainless Steel Scissors for Needlework and DIY Crafts Black Flower J5064**Jaasuee**$4.99**4.7★401 rev](https://www.amazon.com/dp/B0D6QKLF68) [5**PAFASON Small Travel Embroidery Scissors Set Curved Straight Tip All Purpose for Quilting Sewing Knitting Crafting Cross Stitch Crochet Thread Yarn Paper Fabric Detail Multipurpose Cutting Safety Case**Pafason**$8.09**4.8★4,506 rev](https://www.amazon.com/dp/B07K1HNBXZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wiratca 4-Pack Mini Scissors Sharp Small Scissors Multi-Functional with Silicone Cap Tiny Scissors for Travel Crafts Sewing Embroidery DIY(4 Colors)**Wiratca**$8.01**49 rev5mo ago](https://www.amazon.com/dp/B0GL24LXXP) [**Small Embroidery Scissors Set of 2 Sewing & Craft Scissors for Precision Cutting Stainless Steel Fabric Paper Scissor Gold & Silver**LMOMSS**$5.74**10 rev7mo ago](https://www.amazon.com/dp/B0FRSDZ8ZC) [**6 Inch Bent Handle Curved Embroidery Scissors Double Curved Applique Scissors Stainless Steel for Machine Embroidery Fabric Stitches Sewing & Crafting Comfortable & Reliable & Easy to Use(Silver)**Therwen**$14.25**43 rev10mo ago](https://www.amazon.com/dp/B0FNBGJHQK) [**Copper Crane Embroidery Scissors Sharp Rainbow Stainless Steel Craft Snips for Sewing 3.74 inch Comfortable Grip for Crafts and Sewing DIY Tea Sachets Ideal Gift for Precision Cutting (Colorful)**Btolin**$4.55**57 rev10mo ago](https://www.amazon.com/dp/B0FND8NJ25) [**2 Pack Embroidery scissors Small Sewing Scissors with Pu Sheath Sharp Crochet Scissors for Needlework Arts & Crafts DIY Tools**BAWEN**$7.65**49 rev1y ago](https://www.amazon.com/dp/B0F8Q962W9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wiratca 4-Pack Mini Scissors Sharp Small Scissors Multi-Functional with Silicone Cap Tiny Scissors for Travel Crafts Sewing Embroidery DIY(4 Colors)**Wiratca**$8.01**4.5★**▲ 350%**](https://www.amazon.com/dp/B0GL24LXXP) [**Small Embroidery Scissors Set of 2 Sewing & Craft Scissors for Precision Cutting Stainless Steel Fabric Paper Scissor Gold & Silver**LMOMSS**$5.74**4.0★**▲ 340%**](https://www.amazon.com/dp/B0FRSDZ8ZC) [**2PCS Sewing Embroidery Scissors 3.6 Inches Sharp Stainless Steel Crochet Scissor Craft Scissors for Cross Stitch Supplies Crochet Accessories Paper Cutting Threading & Needlework DIY(Red+Pink)**DINNAT**$9.39**4.2★**▲ 283%**](https://www.amazon.com/dp/B0DY87DBHY) [**6 Inch Bent Handle Curved Embroidery Scissors Double Curved Applique Scissors Stainless Steel for Machine Embroidery Fabric Stitches Sewing & Crafting Comfortable & Reliable & Easy to Use(Silver)**Therwen**$14.25**4.0★**▲ 235%**](https://www.amazon.com/dp/B0FNBGJHQK) [**Micro Scissors 5.5 Curved Snip Embroidery Scissor Extra Sharp Tip Eyebrow Trimming Scissor Spring action Sewing Arts & Craft for Grooming thread Premium Stainless Steel Squeeze Applique Scissors.**ROCKVILLE UNLIMITED**$9.94**4.5★**▲ 136%**](https://www.amazon.com/dp/B0F8PM53ZR)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Looks and feels well made”*
**Ease Of Use**13%
*“Easy to handle”*
**Size-Overall**11%
*“Great size for travel”*
**Value For Money**9%
*“Great deal”*
**Sharpness**8%
*“Nice and sharp”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Stitch/Finish/Polish**4%
*“Great value for two well made seam rippers”*
**Comfort-Overall**3%
*“Very comfortable”*
**Durability**3%
*“Very durable”*
**Grip**3%
*“Very easy to grip and use”*
### **What buyers complain about **
**Size-Overall**24%
*“Too big”*
**Quality-Overall**13%
*“Will be returning for better quality”*
**Durability**6%
*“Breaks easily”*
**Sharpness**6%
*“Dull blades”*
**Ease Of Use**5%
*“Difficult to operate”*
**Advertised Vs Actual Product**3%
*“not all are the same”*
**Value For Money**3%
*“not worth the price”*
**Adhesion/Stickiness**2%
*“stick a bit”*
**Functionality-Overall**2%
*“Don't work”*
**Material Quality**2%
*“Definitely not good for cutting fabric”*
### **Top return reasons **
**Size-Overall**48%
**Advertised Vs Actual Product**8%
**Quality-Overall**6%
**Sharpness**5%
**Functionality-Overall**5%
**Value For Money**5%
**Defective Material/Parts**4%
**Product Condition**2%
**Ease Of Use**2%
**Comfort-Overall**2%
## **Common questions**
- **Is embroidery scissors profitable to sell on Amazon United States?**
- The niche generates $831K/yr across 55 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -19.8%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the embroidery scissors niche?**
- 38 brands and 101 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in embroidery scissors?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.7%.
- **When does demand for embroidery scissors peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the embroidery scissors niche?**
- Listings span $4.17–$27.78; the average listing price is $9.65 (sweet spot $15–$100). The average incumbent carries 2,434 reviews — the moat a new listing must climb.
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