---
title: "Embroidery Needles — $420K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/embroidery-needles"
last_updated: "2026-08-10T01:32:12.211Z"
locale: en
meta:
description: "Niche score 44/100 · $420K/yr market · 531K searches/yr · $6.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $420K/yr market · 531K searches/yr · $6.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Embroidery Needles — $420K/yr Amazon US Niche (2026) - Flapen"
---
# **embroidery needles**
**Skip it**
Pricing outside the sweet spot ($6.98 avg) — this niche doesn't clear our bar today.
Market size 56Growth 20Conversion 92Competition 25Returns 97Price range 52Avg price 19Brand share 27Review moat 38Quality gap 22
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$420K**
$420K/yr · 531K searches
**Price range**
**Good****$3.14–$27.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,657.21**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-10.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$6.98**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, embroidery needles is a $420K/yr Amazon United States market (531K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **embroidery needles market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$419K–$558K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**7%**
- JNENERY29% - FIVEIZERO26% - JollMono20% - Clover8% - HTVRONT5% - elcprocy4% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.
15K10KBlack Friday '24Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/embroidery-needles/trend)
## **Top embroidery needles search terms**
- **embroidery needles**364K/yr-8.2%10.0% conv. - **embroidery needle**60K/yr-4.6%9.5% conv. - **embroidery needles for hand sewing**60K/yr-31.8%12.3% conv. - **hand embroidery needles**17K/yr-16.1%8.8% conv. - **needless**7K/yr+46.7%0.1% conv. - **agujas para bordar a mano**7K/yr-7.9%2.0% conv. - **embroidery needle kit**7K/yr-26.3%5.9% conv. - **needles for embroidery**4K/yr-22.0%9.7% conv. - **embroidery floss needles**3K/yr-17.3%18.5% conv. - **embroidery needle set**2K/yr-34.1%6.3% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/embroidery-needles/search-terms)
## **Top embroidery needles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$42K20%$84K30%$126K40%$168K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jnenery Large Eye Sewing Needles 7 Sizes Stainless Steel Needles for Hand Sewing Leather Embroidery Repair Quilting- Easy Threading with Threader Thimble for Crafters Seniors Travelers (35Pcs)**JNENERY**$5.59**4.6★1,844 rev](https://www.amazon.com/dp/B0F2T9HY2Q) [2**Premium Large Eye Large Gauge Needles for Hand Sewing - Assorted Sizes Including Embroidery - 25/50 PCs with 2 Threaders**JollMono**$7.30**4.6★4,748 rev](https://www.amazon.com/dp/B094H9S6W7) [3**FIVEIZERO 30-Count Steel Needles for Hand Sewing 6 Sizes Large Eye Embroidery and Hand Quilting Needles Kit with Threaders for Art & Craft Projects**FIVEIZERO**$3.96**4.6★2,046 rev](https://www.amazon.com/dp/B0CR16V8LH) [4**FIVEIZERO 80/40 PCS Premium Stainless Steel Sewing Needles 7 Sizes Large Eye Sewing Sharp Needles Leather Needle Embroidery Thread Needle with Threaders for Handsewing Art Crafts**FIVEIZERO**$4.88**4.6★3,917 rev](https://www.amazon.com/dp/B0C52SWHNY) [5**23 PCS Large Eye Sewing Needles 2.36in Sewing Sharp Needles Leather Embroidery Thread Needle Stainless Steel Yarn Knitting Needle with a 3.3in Plastic Bottle**JNENERY**$4.08**4.6★7,563 rev](https://www.amazon.com/dp/B0893412R4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HTVRONT Sewing Needles 56 PCS Large Eye Embroidery Needles for Hand Sewing 9 Size Hand Sewing Needles with Needle Threaders Thimble for Crafts Repair Quilting (Sliver 56PCS)**HTVRONT**$3.14**146 rev5mo ago](https://www.amazon.com/dp/B0GLFJQ7B3) [**FOUSNOW 25 PCS Steel Sewing Needles 5 Different Sizes Embroidery Large Eye Needles for Handsewing Large Eye Sewing Needle Sharp Needle Kit with Solid Wood Case**FOUSNOW**$3.99**150 rev11mo ago](https://www.amazon.com/dp/B0FN7TZJFF) [**TLKKUE 12 Pcs/3 Sizes Large-Eye Blunt Needles Steel Yarn Needle with Needle Threader Tapestry Needle for Sewing Crochet Knitting Embroidery (Silver 2.08in/2.36in/2.76in)**TLKKUE**$3.91**1,431 rev1y ago](https://www.amazon.com/dp/B0F8MSM1DP) [**Jnenery Large Eye Sewing Needles 7 Sizes Stainless Steel Needles for Hand Sewing Leather Embroidery Repair Quilting- Easy Threading with Threader Thimble for Crafters Seniors Travelers (35Pcs)**JNENERY**$5.59**1,844 rev1y ago](https://www.amazon.com/dp/B0F2T9HY2Q) [**DiaWiew Punch Needle Embroidery Kit - Complete Set for Needle Punching - Includes Adjustable Punch Needle Tool and Wooden Handle Embroidery Pen Set - Ideal for Adults Beginners**DiaWiew**$27.92**206 rev2y ago](https://www.amazon.com/dp/B0D2W22N54)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HTVRONT Sewing Needles 56 PCS Large Eye Embroidery Needles for Hand Sewing 9 Size Hand Sewing Needles with Needle Threaders Thimble for Crafts Repair Quilting (Sliver 56PCS)**HTVRONT**$3.14**4.9★**▲ 328%**](https://www.amazon.com/dp/B0GLFJQ7B3) [**DiaWiew Punch Needle Embroidery Kit - Complete Set for Needle Punching - Includes Adjustable Punch Needle Tool and Wooden Handle Embroidery Pen Set - Ideal for Adults Beginners**DiaWiew**$27.92**4.4★**▲ 120%**](https://www.amazon.com/dp/B0D2W22N54) [**Clover Gold Eye Embroidery Needles Size 3-9 - 16 Pack**Clover**$5.42**4.8★**▲ 56%**](https://www.amazon.com/dp/B000YQEVYQ) [**Large Eye Sewing Needles Embroidery Needles Stainless Steel 25 Pieces Sharp Needles with Wooden Needle Case Carving Pattern**elcprocy**$6.75**4.6★**▲ 48%**](https://www.amazon.com/dp/B09TB4DM9X) [**FIVEIZERO 80/40 PCS Premium Stainless Steel Sewing Needles 7 Sizes Large Eye Sewing Sharp Needles Leather Needle Embroidery Thread Needle with Threaders for Handsewing Art Crafts**FIVEIZERO**$4.88**4.6★**▲ 32%**](https://www.amazon.com/dp/B0C52SWHNY)
**~~View all trending →~~**
## **What buyers say about embroidery needles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“They appear to be quality tools”*
**Advertised Vs Actual Product**14%
*“As advertised”*
**Value For Money**12%
*“Excellent value”*
**Size-Overall**10%
*“Everything fits well”*
**Ease Of Use**9%
*“Easy to use”*
**Strength**8%
*“Sturdy, with a nice sleek case”*
**Stitch/Finish/Polish**8%
*“Easy to make long straight seams”*
**Durability**3%
*“Durable and sturdy”*
**Embellishment/Embroidery Quality**2%
*“Great needles, I used them for embroidery”*
**Storage Capacity**2%
*“The storage box is great too”*
### **What buyers complain about **
**Size-Overall**22%
*“This little box is so tiny”*
**Thickness**19%
*“Too thick”*
**Quality-Overall**8%
*“Horrible quality”*
**Durability**6%
*“breakage will occur”*
**Advertised Vs Actual Product**6%
*“not as advertised”*
**Material Quality**4%
*“I struggled to get the needle through my material”*
**Ease Of Use**4%
*“could not use any of them”*
**Value For Money**3%
*“Theyre extremely cheap”*
**Stitch/Finish/Polish**3%
*“Bent the first time I made a stitch”*
**Strength**3%
*“Not very sturdy”*
### **Top return reasons **
**Size-Overall**64%
**Advertised Vs Actual Product**8%
**Thickness**7%
**Value For Money**4%
**Stitch/Finish/Polish**3%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Quality-Overall**2%
**Material Quality**2%
**Thin**1%
## **Common questions**
- **Is embroidery needles profitable to sell on Amazon United States?**
- The niche generates $420K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the embroidery needles niche?**
- 10 brands and 63 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in embroidery needles?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.6%.
- **When does demand for embroidery needles peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the embroidery needles niche?**
- Listings span $3.14–$27.92; the average listing price is $6.98 (sweet spot $15–$100). The average incumbent carries 2,657 reviews — the moat a new listing must climb.
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