---
title: "Embroidery Machine Needles — $243K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/embroidery-machine-needles"
last_updated: "2026-08-09T18:15:59.163Z"
locale: en
meta:
description: "Niche score 52/100 · $243K/yr market · 94K searches/yr · $18.37 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $243K/yr market · 94K searches/yr · $18.37 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Embroidery Machine Needles — $243K/yr Amazon US Niche (2026) - Flapen"
---
# **embroidery machine needles**
**Worth a look**
Shows searches that convert (14.1% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Market size 45Growth 19Conversion 96Competition 47Returns 96Price range 84Avg price 83Brand share 28Review moat 57Quality gap 18
**Conversion**
**Incredible****14.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$5.97–$72.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$18.37**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,233.91**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$243K**
$243K/yr · 94K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-11.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, embroidery machine needles is a $243K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **embroidery machine needles market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$184K–$230K**
- units × avg price
- **Conversion rate**
- **14.1%**
- **Avg BSR**
- **#434**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 97%
**Open market**
**7%**
- SCHMETZ39% - APACALI21% - Asmrlvk15% - HLARTNET7% - kidoom6% - ckpsms5% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/arts-crafts-sewing/embroidery-machine-needles/trend)
## **Top embroidery machine needles search terms**
- **embroidery machine needles**19K/yr-12.8%7.2% conv. - **75/11 embroidery needles**15K/yr-2.0%16.6% conv. - **75/11 embroidery needles brother**9K/yr-13.7%16.6% conv. - **machine embroidery needles**9K/yr-12.5%7.9% conv. - **brother embroidery needles**8K/yr-17.8%11.4% conv. - **schmetz embroidery needles 75/11**5K/yr+46.5%16.4% conv. - **embroidery needles machine**7K/yr-28.5%8.1% conv. - **embroidery needles 75/11**5K/yr-8.1%12.5% conv. - **75/11 sewing machine needles**4K/yr+6.8%10.5% conv. - **schmetz embroidery needles**5K/yr-44.9%10.9% conv. [**All search terms **](https://flapen.com/research/us/arts-crafts-sewing/embroidery-machine-needles/search-terms)
## **Top embroidery machine needles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$12K10%$24K15%$36K20%$49K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SCHMETZ Embroidery Sewing Machine Needles - Precision Needles Size 75/11 5-Needle Cards Pack of 5**SCHMETZ**$17.06**4.8★2,719 rev](https://www.amazon.com/dp/B01EPOFAQ0) [2**50 Pcs Embroidery Sewing Machine Needles Size 75/11 130/705H HAx1 Sewing Needles for Brother Sewing Machine (10 Pack of 5 Needles)**Asmrlvk**$11.02**4.6★457 rev](https://www.amazon.com/dp/B08LVVR81P) [3**SCHMETZ Gold Embroidery Sewing Machine Needles - Titanium Coated for Smooth Stitching Size 75/11 5-Needle Cards Pack of 1**SCHMETZ**$7.00**4.8★1,602 rev](https://www.amazon.com/dp/B002762BHA) [4**50 PCS Embroidery Sewing Machine Needles for Brother Size 75/11 130/705H HAx1 Sewing Needles for Brother Sewing Machine (5 Pack of 10 Needles)**APACALI**$11.95**4.7★878 rev](https://www.amazon.com/dp/B0B5KXL1PP) [5**50 Pcs Size 75/11 Embroidery Needles 130/705H HAx1 Universal Regular Needles for Home Sewing Machines**HLARTNET**$9.73**4.5★195 rev](https://www.amazon.com/dp/B0CRQVSS9Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**50 Pcs Universal Sewing Machine Needles Size 75/11 Sewing Needles Machine Heavy Duty Quilting Embroidery Machine Needles Regular Point Machine Needles Compatible with Singer Brother Sewing Machine**DIVINA VITAE**$5.97**56 rev1y ago](https://www.amazon.com/dp/B0DNSZ2QPR) [**60 Pcs Size 75/11 Sewing Machine Needles for Brother 130/705H HAx1 Embroidery Needles Universal Sewing Needles for Brother Sewing Machine**AUGHOA**$6.33**205 rev1y ago](https://www.amazon.com/dp/B0DP78GHL7) [**50 Pcs Size 75/11 Embroidery Needles 130/705H HAx1 Universal Regular Needles for Home Sewing Machines**HLARTNET**$9.73**195 rev2y ago](https://www.amazon.com/dp/B0CRQVSS9Q) [**50 Pcs Universal Size 90/14 Sewing Machine Needles Heavy Duty Sewing Machine Needles for Embroidery Leather Jeans Compatible with Kind of Home Sewing Machine**HLARTNET**$8.96**674 rev2y ago](https://www.amazon.com/dp/B0CRQT7R1Y) [**50 PCS Sewing Machine Needles for Brother Sewing Needles Embroidery Machine Needles for Brother Sewing Machine (75/11-50 Pack)**APACALI**$11.94**368 rev2y ago](https://www.amazon.com/dp/B0CNK56KYL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SCHMETZ Universal Sewing Machine Needles - Size 75/11 5 Needle Card Pack of 1**SCHMETZ**$6.45**4.8★**▲ 280%**](https://www.amazon.com/dp/B000I1HQ9E) [**60 Pcs Size 75/11 Sewing Machine Needles for Brother 130/705H HAx1 Embroidery Needles Universal Sewing Needles for Brother Sewing Machine**AUGHOA**$6.33**4.4★**▲ 62%**](https://www.amazon.com/dp/B0DP78GHL7) [**50 Pcs Embroidery Sewing Machine Needles Size 75/11 130/705H HAx1 Sewing Needles for Brother Sewing Machine (10 Pack of 5 Needles)**Asmrlvk**$11.02**4.6★**▲ 49%**](https://www.amazon.com/dp/B08LVVR81P) [**SCHMETZ Gold Embroidery Sewing Machine Needles - Titanium Coated for Smooth Stitching Size 75/11 5-Needle Cards Pack of 1**SCHMETZ**$7.00**4.8★**▲ 42%**](https://www.amazon.com/dp/B002762BHA) [**SCHMETZ Embroidery Sewing Machine Needles - Precision Needles Size 75/11 Box of 100**SCHMETZ**$72.42**4.8★**▲ 27%**](https://www.amazon.com/dp/B00A81X8O6)
**~~View all trending →~~**
## **What buyers say about embroidery machine needles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Fantastic quality”*
**Value For Money**22%
*“Fair Price”*
**Size-Overall**11%
*“Perfect fit”*
**Stitch/Finish/Polish**8%
*“Perfect stitches”*
**Durability**8%
*“Have not had issues with breakage”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Efficiency**3%
*“Works very well on my embroidery machine”*
**Ease Of Use**3%
*“Easy to use”*
**Embellishment/Embroidery Quality**2%
*“Easy to use embroidery needles”*
**Strength**1%
*“they look very sturdy”*
### **What buyers complain about **
**Durability**20%
*“Break easily”*
**Quality-Overall**12%
*“Bad Quality”*
**Compatibility-Overall**11%
*“Dont fit in Singer Machines”*
**Size-Overall**11%
*“Does not fit Brother CP60X or CS7000 base too narrow”*
**Functionality-Overall**10%
*“they work horribly now”*
**Strength**9%
*“They break very easily”*
**Advertised Vs Actual Product**6%
*“Absolutely wrong description”*
**Value For Money**4%
*“Very expensive”*
**Jamming/Clogging**2%
*“jamming the machine”*
**Ease Of Use**1%
*“Very hard to read”*
### **Top return reasons **
**Size-Overall**37%
**Compatibility-Overall**20%
**Advertised Vs Actual Product**11%
**Functionality-Overall**7%
**Value For Money**5%
**Stitch/Finish/Polish**4%
**Defective Material/Parts**4%
**Quality-Overall**4%
**Thin**2%
**Material Quality**1%
## **Common questions**
- **Is embroidery machine needles profitable to sell on Amazon United States?**
- The niche generates $243K/yr across 23 tracked products. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the embroidery machine needles niche?**
- 10 brands and 46 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in embroidery machine needles?**
- Top complaints mined from reviews: Durability, Quality-Overall, Compatibility-Overall. The return rate is 0.7%.
- **When does demand for embroidery machine needles peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the embroidery machine needles niche?**
- Listings span $5.97–$72.42; the average listing price is $18.37 (sweet spot $15–$100). The average incumbent carries 1,234 reviews — the moat a new listing must climb.
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