---
title: "Search terms — embroidery kit - Flapen"
canonical_url: "https://flapen.com/research/us/arts-crafts-sewing/embroidery-kit/search-terms"
last_updated: "2026-07-21T07:24:09.031Z"
locale: en
meta:
  description: "embroidery kit shows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "embroidery kit shows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — embroidery kit - Flapen"
---

# **embroidery kit**

**Worth a look**

Shows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 10Conversion 18Competition 62Returns 87Price range 59Avg price 76Brand share 82Review moat 65Quality gap 55

**Market size**

**Incredible****$2.7M**

$2.7M/yr · 12.4M searches

**Returns**

**Great****1.4%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$15.25**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****901.18**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$5.87–$27.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-29.3%**

90-day search growth — must beat 0% to launch